Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?
The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:
Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards.
Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations.
Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it.
Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked.
Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.
In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.
Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.
In Vegas, playing casino games has its perks. Besides the potential of winning cold, hard cash, members of players clubs get free hotel stays, discounted meals, concert tickets, golf rounds, among other rewards. And when it comes to tournaments and casino events, there are even more benefits just for playing.
A number of Vegas casinos have included customized tech gadgets as part of the benefits for participating in a special event. These giveaways serve as reminders of the event after the players have left the casino floor.
Here are a few that FUSION OF IDEAS got to work with:
Amazon Echo smart speakers customized for Park MGM’s special event
For the first time ever, online video subscriptions, such as Netflix, Hulu, Amazon Prime, have outnumbered their cable subscribing counterparts, according to a report by the Motion Picture Association of America.
And with the rise in popularity of smart home devices, there are more and more options for smart display devices, such as Amazon Echo Show, Google Home Hub, and the newest player on the market, Facebook Portal and Portal+.
What all this means for advertisers is that there are more ways than ever for your consumers to experience your brand. And to understand the new experience from a consumer’s point of view, advertisers need first-hand experience with these new platforms.
That’s what online news network Newsy allowed its advertisers to do. When Newsy announced the Newsy app on Facebook Portal and Portal+, they partnered with FUSION OF IDEAS to customize Newsy-branded Facebook Portal devices to send to its top advertisers.
In addition to the Facebook Portal devices, the network also customized Amazon TV Fire Stick streaming devices with the Newsy logo that would allow existing and prospective advertisers to experience Newsy on subscription-based video on demand services.
The distribution of the customized devices was part of Newsy’s overall sales strategy to allow its advertisers to experience content in new ways.
“By doing so, the ad buying community was able to see first-hand how our content stands out from other news brands,” said Dominick Borgia Jr., senior account manager at Newsy.
Inspirational speaker and best-selling author Mary Morrissey is a dream builder, who empowers others to achieve new heights of “spiritual aliveness, wealth and authentic success.” Morrissey is the visionary behind Life Mastery Institute®, a life coaching certification program that has transformed the lives to tens of thousands of people worldwide.
Through Morrissey’s certification program, coaches are trained and mentored to learn how to effectively teach others and build their own successful, difference-making life coaching business. Coaches also receive in-depth mentoring, tools and templates for authentic client attraction, heart-centered client enrollment and business-building.
As part of the certification program, the coaches-in-training are given a customized Life Mastery Institute® iPad with books, music, program audios, and teaching tools all preloaded on the device. Each piece of preloaded content is handpicked by Morrisson, who encourages coaches to use the iPad as an all-in-one tool to find the resources they need for their life coaching business.
The Life Mastery Institute® iPadBrand Experience, Created by FUSION OF IDEAS
The Life Mastery Institute® iPad brand experience begins with a printed letter from Morrissey to welcome to coaches to the program. The next layer is the unboxing of a custom blue and gold branded device sleeve that is precisely fitted around the iPad box. Inside the box is the Life Mastery Institute® iPad customized with the logo etched on the back of the device. Through FUSION OF IDEAS’ proprietary laser etch process, the carefully designed artwork on the iPad will not fade, chip or rub off. And finally, the homepage of the iPad is completely personalized for the program with a custom home screen and dedicated apps and content preloaded onto the device.
These are the steps to the path to get you where you want to go. Last week, the FUSION OF IDEAS leadership team set out on a two-day retreat to learn about what it takes to be game changers, difference makers and better leaders.
Led by two influential executive coaches, Setema Gali and Nate Bailey, the retreat kicked off with the FUSION OF IDEAS team meeting at the beach for a two-hour physical training to push ourselves beyond our physical and mental limits. We dunked ourselves in the ocean (multiple times), raced in teams, immersed ourselves with sand, squatted with sandbags, did planks, burpees, and jumping jacks, all in the name of learning to be vulnerable and working together as leaders.
Mike, our business development manager of applications, reflected back on the training and said, “You can always do more than you think you can.”
Back in the classroom, we set big goals and discovered practical ways to reach them. Together as leaders, we made a commitment to learn from one another, teach each other and confront obstacles. And together, we set out to define the company’s vision, build a culture where our teams can grow and thrive, and set standards for achievement.
Here are a few other takeaways:
“Embracing and welcoming uncomfortable situations tend to be the opportunities when we grow the most.” – Julia, business manager
“I was proud to see everyone’s efforts on the beach and pushing themselves to limits that we didn’t know were possible. We worked well as a team, and I loved seeing us work together in an extreme circumstance like this.”
– Chandran, shipping and fulfillment manager
“We all have to work together. Regardless of who is at fault, if one of us goes down, we all go down.” – Bryan, creative manager
“Being a leader means being bold, stepping up under any circumstance and having integrity. You do not need to have the title or role in your job to be a leader. Anyone can be a leader.” – Heather, director of communications.