Customized Mobile Devices as Employee Rewards

Employers are always looking for new and different ways to reward employees and celebrate successes. A trend that has been rising in popularity with our clients is using customized devices as part of its employee rewards program.

There are many ways for an employer to use corporate gifting to build up, fuel and recognize employees. Some ideas include:

  • Creating a points-based system to reward employee performance through peers or managers
  • Building a rewards system to recognize significant service milestones
  • Setting productivity or sales goals with a highly valued prize that employees can earn when they reach the goal
  • Or simply planning a surprise holiday gift as a reward for all of your employees.

Any employee gift can be taken up a notch with customization – custom printed Apple Airpods for employees to listen to music quietly at work, a customized Apple Watch with laser-etched company name, or even a branded drone that is guaranteed to wow the recipient.

Fusion of Ideas has pushed the boundaries of creativity by customizing a wide range of devices, from headphones and portable speakers to game consoles and cameras. The possibilities are truly endless. What can custom-branded devices do for your business?

Gearing Up for Apple’s Newest Devices

Apple CEO Tim Cook took center stage yesterday at the Steve Jobs Theater in Cupertino to announce the release of several Apple device updates. If you were on the watch like us, you know there will be three new iPhone models building off of the company’s 10th anniversary iPhone X: iPhone XS, iPhone XS Max, and iPhone XR. Additionally, Apple Watch Series 4 will feature a larger display with a slightly thinner body, along with some cool features like heart monitoring and haptic feedback on the crown.

Announcements of new Apple products, or any new mobile tech device, mean one important thing to us at Fusion of Ideas: we’ll be researching and presenting our customization offerings for the shiny new devices as soon as they hit the market.

The art of mobility is clear with every touch point of the customizing experience. And members of the Fusion of Ideas customization team are seasoned pros at figuring out the specs for new devices. Even when the new device is similar to an existing one, measurements accurate to hundredths of an inch must be taken to create a spec file that will be used for production. We also run tests and research on the materials the device is made out of – even a slight change to the type of metal or glass can change the way we approach customization. Most importantly, our color and laser customization process allows us to brand devices with high-quality graphics while not voiding Apple’s device warranty.

We’re excited to dive in and present custom options specific to these new devices. Stay tuned for more information as we await the release dates.

SaveSave

Hilton Grand Vacations & Tru by Hilton

As summer winds down, many of us are reminiscing about sunny vacations in idyllic destinations. One of our favorite app development stories comes from the Grand Vacations division of Hilton Worldwide, a household name in hotels and resorts. When we first connected with Hilton, they were seeking to create a piece of technology that was both a gift to their timeshare owners, as well as a continuous branding vehicle for all of the Hilton Grand Vacations offerings. The Fusion of Ideas development team worked with Hilton to build a custom iOS application showcasing videos from various resort locations, links to other Hilton programs, and information about the timeshares. The finished app was loaded onto custom iPads featuring Hilton Grand Vacations branding on the lock and home screens, Smart Covers, sleeves, and the etch on the iPad itself.

Our second encounter with the Hilton organization was a project for their newer brand of affordable hotels, Tru by Hilton. The goal was to create an aid to hotel General Managers, who could use the app to upload audit reports and view videos, images and PDFs pertaining to their specific location. Our DCS solution turned out to be the ideal strategy for this app – the client was provided with an admin portal, where they can update and adjust the content being displayed to the GMs. As with the Grand Vacations project, the team at Fusion loaded the app onto iPads with custom print and sleeves.

Customer satisfaction and a good employee experience are two things we can relate to, and we were lucky to have the opportunity to work with Hilton brands on their efforts in both areas. This combination of Fusion solutions – custom apps with custom branding – can be a fitting complement to the polish and professionalism of the hospitality or any customer facing industry.

SaveSave

FUSION In the Media: Russ Taylor on “Into the Corner Office” Podcast

Our CEO, Russ Taylor, was interviewed for a recent episode of the “Into the Corner Office”, a podcast hosted by Brandt Handley of Resource Options International, Inc. This is the 23rd episode of the podcast, which focuses on various CEOs and their stories. Russ talks to Brandt about his approach to business, leadership and talent management, and the driving forces behind our success at Fusion of Ideas. The episode is available at the link below or via Apple Podcasts.

https://go4roi.com/podcasts/russ-taylor-into-the-corner-office-episode-23/

SaveSave

The Sky’s the Limit: Conga Custom Helicopter Drones

By Jennifer Fujimori

One of the best things about Fusion of Ideas customized hardware services is that the sky is literally the limit. We’ve showcased custom iPads, Apple Watches, iPhones, headphones, laptops, cases – and most recently, remote control helicopter drones. We worked with Conga, which offers a suite of solutions for using Salesforce.com, to customize a fleet of Cheerwing mini helicopters as a promotion for the actual helicopter tours they’re conducting at the annual Dreamforce conference. With help from our creative design team, Conga opted for a Stealth Armor cutout of their signature logo in white text on a red circle. The Stealth Armor is heat bonded to the nose of the helicopter to accent the red panels and create a polished, brand-new look. Check out the images of the final product, and let it inspire you to create your own custom tech!

Branding Superheroes: Customizing the Apple HomePod

By Jennifer Fujimori

This may seem obvious, but we tend to nerd out every time a new Apple product is released. Apple’s livestream product announcement events, typically happening once or twice a year and bearing charming names such as “Let’s meet at our place” and “Hey Siri, give us a hint”, are monitored closely in the Fusion of Ideas office. Part of this is because many of us are personally Apple fans, but the other part is excitement about the branding possibilities that come with a new device.

The R&D process begins at Fusion well before the device has officially hit the market. Our customization team gathers information about the materials the device is made of, the dimensions, the packaging and any accompanying accessories. We get our hands on a sample device or two as soon as we can and get to work testing out customization capabilities.

When the HomePod smart speaker hit the market in 2018, it was the first completely new device released by Apple since 2014, when the Apple Watch was announced. It also posed a unique challenge: the round, cylindrical speaker did not present many obvious options for customization. “The HomePod offered a challenge in that there is not a lot of surface area to customize,” said Chris Mancuso, Customization Manager. “It pushed us to think outside the box to come up with customization options that would fit with the sleek and modern design of the device.”

Working with the Fusion design team for artwork and production files (and inspired by our office-wide affection for the Marvel Cinematic Universe), the customization team did a bold color print of the red Marvel logo on the white mesh of the HomePod. The top of the speaker is outfitted with a clear color printed Stealth Armor version of Iron Man’s arc reactor. Rounding out the sample package is a custom sleeve and gift wrap, printed with vibrant images of Iron Man and the Marvel logo in its signature red and black colorway. “We really pushed the boundaries with this device and came up with some really innovative ways to brand the HomePod,” said Mancuso. “The Marvel-branded sample provides our business team with a great way to show clients what we can do with this device.”

SaveSave

SaveSave

AirPod Trend

Since their release in late 2016, Apple’s AirPods have been flying off the shelves – and landing here at Fusion of Ideas, where we’ve been customizing unprecedented numbers of the wireless earbuds for our clients. We expect AirPods to be the most customized device during the upcoming holiday gifting season for the second year in a row – it’s an excellent portable piece of technology at an affordable price point for many of our clients. Customization options include the earbuds themselves, the charging case, and custom sleeves and gift wrap to tie everything together. Here’s an example of a recent custom AirPods project we did for a client that nicely showcases all of our available services.

Inside Look: Dassault Falcon Jet

By Jennifer Fujimori

Each month, the Fusion of Ideas blog will highlight a unique client project. We’ll be giving you an inside look at each client and project, including the customization details, the project, and the outcome. Keep reading below to find out how we partnered with an aviation company at the top of its field in design and innovation.

Who they are:

Dassault Falcon Jet is a subsidiary of the French company Dassault Aviation, a global leader in the aerospace field. Falcons are known for industry-leading technology and design, incorporating comfort, speed and efficiency into each aircraft. The Falcon family of business jets, the first of which was introduced in 1965, delivered its 2500th jet in 2017.

Their customization goals:

Dassault came to Fusion of Ideas with a plan to enhance the buying experience for its customers. Before each Falcon jet is delivered to a customer, the aircraft is outfitted with a custom iPod Touch, iPhone and customized case, custom iPad, or all four of those items. The inclusion of the custom devices aligns with the company’s reputation as a luxury high-tech brand, and makes a big impact on the customer.

The process:

At the beginning of our partnership with Dassault, we created a system to uniquely meet their fulfillment and deployment needs. We procure, customize, and ship devices based on preset requirements. The process is seamless and efficient; each of these steps is completed entirely by the Fusion team at our headquarters in Lake Forest, which works diligently to ensure a high level of quality and accuracy throughout the process.

The outcome:

Each device and case is custom printed with the sleek Dassault Falcon logo. Upon unlocking the devices, recipients see a specially chosen app layout against a black background with the Dassault Falcon logo in white. The devices are preloaded with the prerequisite Apple native apps, as well as four apps that were selected by Dassault. The finished product is polished and professional, contributing even more to the unique experience of doing business with Dassault Falcon Jets.

 

Milwaukee Brewers

By Jennifer Fujimori

The Milwaukee Brewers and their fans have a lot to be proud of. The team is currently just one game back from taking the lead in the NL Central division. Their closing pitcher Corey Knebel has recorded 14 saves this season. Legendary hitter Hank Aaron called Milwaukee home for his entire MLB career, and now serves as the senior vice president of the team. And perhaps what speaks the most to the integrity of this team is their commitment to giving back to their community.

The Brewers Community Relations program works actively with players and their families, coaches, and personnel to find and participate in events supporting various causes. Highlights include speaking engagements, youth baseball clinics, fundraising through events like bike rides and 5K runs, and a fan fest from which the proceeds are donated to Brewers Community Foundation youth recreation and education programs.

To recognize these achievements in community outreach, the Brewers organization presents each participating player with an annual gift. This year, the gift of choice was the sleek and lightweight Beats Pill+ speaker, which is a device Fusion of Ideas has customized for several past projects. When the Brewers club approached Fusion, their goal was to elevate the gift even further. They wanted the gift to be both a superior piece of technology and a token of personal appreciation from the team. With the help of mockup designs from our creative team, the client decided on a custom laser etched Brewers logo, which is a letter “M” with a sprig of barley underneath to represent Milwaukee’s brewery tradition.

The resulting final product sent a heartfelt message to the players that their team places a high value on philanthropy and giving back to the Milwaukee community. We couldn’t think of a better way to say thanks.

The Rock Gives Back

We got so excited that we posted on social media, but forgot to include the news right here on the blog.  Dwayne Johnson, also known as The Rock, gifted custom Skyscraper edition Xbox’s to a group of amputees. He’s seriously a huge role model.  We wanted to share a clip of the video of him giving them away, as well as some of the really cool product shots we got of the project before it left our doors.  We love working on projects that are used to do good in the world.

Construction Executive News Feature: Tips for Working with App Developers

Fusion of Ideas was recently featured again in Construction Executive, the magazine for the business of construction. In this article, we discuss these five essential tips for getting the most out of working with a mobile developer:

  1. Know the current reality
  2. Communicate what the company wants to accomplish
  3. Reality check on budget
  4. Be open-minded and willing to take risks
  5. Ensure all users have the same device  

To read the article, please visit:

http://constructionexec.com/article/tips-for-working-with-a-mobile-app-developer?utm_campaign=874447d06f&utm_medium=email&utm_source=ce_this_week&utm_content=volume_1_issue_26&utm_term&mc_unique_id=08e9fdec35&aid=3745

Neiman Marcus: The Ultimate, Interactive, Client Gifts

By Jennifer Fujimori

To many people, Neiman Marcus and other department stores might warrant the occasional stop when wandering the mall or looking for something in particular. But for an elite circle of customers dubbed the “Chairman’s Circle,” shopping at Neiman Marcus is part of a lifestyle – and one that comes with perks. Members of the Chairman’s Circle (the highest loyalty level under the InCircle Neiman Marcus reward program) must reach a designated annual spend using a private label credit card. Once they’ve met those requirements, customers unlock a treasure trove of exclusive benefits, including in-store dining, salon services, access to tickets for in-demand events, hard-to-get restaurant reservations, and premier getaways.

It was the last item on that list that Neiman Marcus sought to optimize with Fusion’s help. Working with the team at Neiman Marcus, our app developers created a completely custom mobile app for Chairman’s Circle members. When a user opens the application on an iPad (customized of course!), a message is displayed describing the purpose of the app, which is to detail the amenities available at Chairman’s Circle level. The app then shifts its focus to one particularly notable amenity: a complimentary trip to one of eight destinations around the world. Using the navigation at the bottom of the screen, users can tap an icon labeled “Itineraries.” This leads to a selection of clickable photographs with destination names, which users can click to view the details of the excursion and corresponding hotel.

To present this as a gift from Neiman Marcus to Chairman’s Circle members, we created a fully customized package including an iPad wrapped in matte silver Stealth Armor, a sleeve to house the iPad box, and a high-quality box with magnetic closure encasing the entire bundle. It’s the best kind of gift: one that contains another gift inside.

We have worked with high-end retail clients before and we dove into this project headfirst, gathering information from the client until we felt confident enough to build the app they were looking for. “Neiman Marcus knew they wanted to gift their Chairman’s Circle members with a free trip, but they were looking for a truly memorable way to package that information,” said Hollie Go, App Development Project Manager. “Instead of sending a letter or an email, this app is an interactive way for recipients to see full color photos and details about each destination.” With Fusion’s custom branding, packaging, and mobile app services, Neiman Marcus found the level of prestige they were looking for in a gift for their most valued customers.

The Fusion Glossary

By Jennifer Fujimori

Take a moment to recall your first job in a professional environment. Did you enter the workforce knowing the definitions of terms like OOO, B2B, SWOT, and EOD? How many times have you heard someone say they’d circle back, touch base, drill down, or get the ball rolling? We’re willing to bet most working professionals have at some point caught themselves saying things like “leverage” or “alignment” during work conversations.

The redundancy of corporate jargon may be maddening at times, but before you write it off, consider the values of using a commonly accepted lingo. It can be efficient, allowing you to deliver information using shorter messages; and it builds camaraderie between you and your coworkers, functioning much like an inside joke. In addition to those benefits, reducing ambiguity and the potential for misunderstanding can have an invaluable impact on business operations.

In business settings, this tends to happen easily and naturally. Even the term “lingo” has several different synonyms or words that mean essentially the same thing – jargon, slang, vernacular, lexicon, buzzwords – the list goes on. But it isn’t just universal business terms that tend to seep into workplace dialogues. Google, for example, refers to new employees as “Nooglers” and to their annual employee survey as “Googlegeist”. Trader Joe’s store managers are called “Captains” and assistant managers “First Mates”. Disney employees are guided by a “compass” with four points, one of which is a customer service approach they refer to as “Guestology”. And in medical and military fields, where precision and speed are critical, the use of shared and abbreviated terminology is not just a convenience but a necessity.

Here are a few examples of some of the jargon, some universal and some company-specific, that you might hear around the Fusion of Ideas office.

Mockup – high-quality images of several devices and design options, provided at the beginning of each client conversation about our customization services.

Asset Tagging – the process of scanning the barcode and serial number of each device so our system can track them.

Kitting – Fusion service that involves adding in (“kitting”) additional items to a package to be shipped neatly together. Examples include insert cards, charging cables, cases, and other device accessories.

Proof – final design file that is sent to the client for approval after our design team has finished making any requested revisions.

Production File – a production-ready file that has been prepared according to the specs of the specific device we’re customizing. The file is created by our design team and sent to our customization team.

Hybrid Etch/Print – combination of visible laser etch and color print. One of our most popular customization options.

Stealth Armor – protective, industrial grade film that can be customized and heat bonded to a device or product for style and protection.

Break/Fix – a replacement/repair service for damaged or broken devices. Under this program, Fusion will ship out a replacement device, then repair the damaged device and place it into the client’s inventory.

Digital Content – custom content that can be pre-loaded onto devices. Examples include apps, home and lock screens, videos, music, photos, and PDFs.

Device Depot – a client-specific inventory of devices which are stored and managed at Fusion and can be pulled from upon the client’s request. For example, we might pull from the inventory to replace a client device that was broken, lost or stolen, or the devices might be kept on hand and ready to ship to a new employee upon request from a client.

Mobile Device Management (MDM) – service that allows businesses to manage specific content, programs, apps, and settings on their devices. Updates and changes can be pushed remotely to the devices.

DCS (Dynamic Content System) – simplified custom mobile app option for displaying and updating content. Can be continuously managed by the client using admin portal.

Ordering Portal – A client-specific, easy-to-use web or app portal that allows clients order, ship, and manage their devices. The front end provides information about the program and device options. The back end allows for the client and Fusion to manage all orders and reports.

HQ – the “headquarters” of all our projects and related data, HQ is Fusion’s custom Client Relationship Management (CRM) software and project management database program. HQ houses all projects, proposals, client contact information, and notes.

SaveSave

SaveSave

In The News: Lil Yachty Opening Custom Xbox and Controller

We love seeing people react when they’re opening a gift customized by Fusion. Today, the recipient happened to be @lilyachty. Check out this video of rapper Yachty showing off his brand new custom Xbox and controller.  

 Repost 7/11/18 video credit: @lilyachty on Instagram.

A few more photos we took at our Fusion headquarters before the project went out. Photos by Fusion of Ideas

 

SaveSave

SaveSave

Fusion 2018 Softball Season Comes To A Close

By Jennifer Fujimori

If there’s one thing that unites all of us here at Fusion of Ideas, it’s good, healthy competition. Over the years, we’ve held countless games and competitions at our office in Lake Forest, and occasionally offsite. To name just a few: Mario Kart, foosball, Guitar Hero, golf, scavenger hunts, escape rooms, ping pong, Pogs (remember Pogs?), and our annual Office Olympics, which consists of seven separate competitive events. Take any activity, pit teams or individuals against each other, and you have a successful Fusion event.

So it should come as no surprise that a few years ago, many of our team members were hungry for more. Waivers were signed, a roster was assembled, and in 2014, the Fusion of Ideas team played its debut season of softball with the Irvine Athletic Department. To put it mildly, the competition was a bit tougher than anticipated. But our team soldiered on, savoring even the faintest taste of victory each time we reached a base, scored a run, or fielded a hard-hit grounder. “It’s rough out there,” said Director of Operations and starting pitcher Andrew Nielson. “Somehow, our opponents have been able to hit right through the gaps in our defense. We’ve been working on finding the right configuration of outfielders, tightening up our infield, making the easy outs on defense in general, and having more productive at-bats on offense.” When asked whether he’s optimistic for improvement in future seasons, Nielson said he was still hopeful.

You probably can’t help but think of the obvious parallels between this scrappy team and the 2002 Oakland Athletics in the movie Moneyball. Piecing together runs using a sabermetrics approach, as illustrated in the movie, has proven much more successful for Fusion than swinging for the fences. It takes patience and experience to recognize that bases on balls, smart base-running and well placed soft hits can be highly effective at manufacturing runs and creating momentum. But even this approach takes time to cultivate. The Fusion of Ideas softball team recently completed its fifth season. There were highs and lows, great games and not-so-great games, but never an absence of good sportsmanship and fun (for the most part). Everyone loves an underdog, and our team plays that role to a T. Here’s hoping the 2019 season is our best one yet.

SaveSave

Picture Start: Making Your Mark as a New Business in an Elite Industry

By Jennifer Fujimori

Throughout our many years of customization experience, Fusion of Ideas has worked with clients in almost every industry – healthcare, education, food service, construction, entertainment, fashion – the list goes on. We relish the chance to impress our clients by customizing devices or mobile apps for their employees or customers. But for many of our movie-obsessed team members, it’s hard to deny that it’s especially thrilling when we get the chance to work with clients who are in the entertainment business.

PICTURESTART is a production company who set out to find a customized tech gift for 200 top clients and company executives. Our design and business teams went to work, collaborating with the PICTURESTART decision makers to create a sleek logo print for Apple AirPods. The PICTURESTART logo is printed on the charging cases for the AirPods, the stems of the AirPods are printed with a clean blue stripe, and to round out the project, we did a custom sleeve to fit over the AirPod box. PICTURESTART is focused on youth-oriented movies and shows, so the colorfully printed AirPods were the perfect way for the new company to announce itself as a fresh and innovative presence in the film industry.

The gifts you give your clients and the technology used by your employees offer unique opportunities for you to make a statement about your brand and the way you do business. By partnering with Fusion of Ideas, PICTURESTART created an impactful brand experience that recipients will recall every time they pull out their AirPods. “We’re finding that the AirPods have become a highly preferred gift in the year and a half since they were released,” said Russ Taylor, CEO at Fusion of Ideas. “They’re compact, useful, and can be customized in several areas. Plus, they have the appeal of being a relatively new Apple product, at a price point lower than an iPad or Apple Watch.”

Whatever your tech and design preferences may be, we can help you come up with an unforgettable gift. And if you’re on the fence, check out some of the finished projects on our website and Instagram account. We’d love to create your custom gift next!SaveSave

SaveSave

SaveSave

SaveSave

Simple Content Delivery with DCS Apps

By Jennifer Fujimori

The mobile application landscape in 2018 is saturated with a dizzying array of apps, ranging from straightforward and simple to complex and colorful. Business owners are faced with the challenge of building an app that is visible, user-friendly, and detailed all at once. At Fusion of Ideas, we’re aware of just how easy it is to gravitate towards a “more is more” solution. After all, there are countless technologies and functionalities available in the app development world. But we also know that an excess of options can lead to a chaotic and overly complicated final product. That’s what pushed our app development team to come up with a much simpler app solution for clients: the Dynamic Content System.

Imagine that you are the owner of a small consulting business. You have a well-designed website with sections to address every topic of your business. But you’ve noticed that most of your competitors have mobile apps in addition to their websites, so you decide to seek out an app development firm. Your mobile app checklist might look something like this:

  • Simple design
  • Easy to use
  • Menu of 6-8 sections, each covering a service your business provides
  • Sections featuring photos, videos, and text
  • Ability to add, remove, and change content on an ongoing basis

The DCS approach, our version of what’s known as a CMS (content management system), can check all of those boxes without breaking the bank or overly complicating your app. It’s customizable yet simple – the general concept of displaying content using a list or menu view does not change, but the format, fonts, colors, designs, and logos can all be customized. As the client, you’re equipped with an easy-to-use web admin portal where you can continuously make changes to the content on display. This gives you a streamlined way to create and manage an app without having to hire a dedicated developer. After an initial design and development period with the Fusion team, the app is entirely yours to control. The end result: a cookie-cutter setup process with unique, personalized results.

This is the user view of the Kidd’s Kids DCS App.

One of our clients, Kidd’s Kids, is a nonprofit group that strives to bring joy to kids who are dealing with life-altering conditions and their families by sending them on an annual trip to Walt Disney World in Orlando, Florida. The organization was looking for a way to display event information as well as a photo of each child with their name, hometown, and favorite Disney character. The finalized app features the Kidd’s Kids branding and logo as a backdrop, with a simple menu of options to choose from. Each of the families received an iPad equipped with the app, so they could easily open it up and scroll through the photos or look for event details. The app placed important information at their fingertips, and gave them a simple way to learn about the other recipients on the trip.

This is the admin view of the Kidd’s Kid DCS App.

Fusion of Ideas strives to meet a higher standard than most other companies that offer a CMS-type service. Because our development team (which is entirely based at our headquarters in Lake Forest, California) have gone through several iterations to perfect our DCS solution, your app can be delivered in just a two week time frame. Our designers will also build a custom application icon with your company’s branding, logo, and/or artwork, depending on your aesthetic preference. Your app icon will be yours – not that of a third party app development company. You won’t see any Fusion of Ideas branding within the app either. The focus is completely on your company and your content.

Check out the complete list of what’s included in our DCS package below.

  • Custom application icon
  • 1 platform (iOS, tvOS, or Android)
  • Multiple groups and users (5 groups and up to 100 users)
  • Initial product training
  • Access to web admin portal to manage content being displayed to groups and users
  • Fusion customer support

Fusion can also provide additional design and functionalities, along with full custom development services outside the scope of the DCS solution. Contact us today to get started!SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Fusion of Ideas Featured in Construction Executive

Fusion of Ideas was recently featured in Construction Executive, the magazine for the business of construction. Because we’ve developed several mobile applications for construction industry clients, we were asked to write an article about the ways our clients have used technology to solve business problems and to save time and money. The article details some of the types of tasks a custom app can accomplish, and the satisfaction that comes from embracing technology and moving in a positive, future-minded direction.

To read the article, please visit:

http://www.constructionexec.com/article/custom-mobile-apps-save-time-and-money

SaveSave

SaveSave

Great Projects Start with Mockups

By Jennifer Fujimori

If you’ve ever hired a company to customize a product for yourself or to give as a gift, you might understand the anxiety that stems from not being able to see your finished product until it’s done. Or worse, the disappointment you feel when you’ve paid and waited patiently, only to come face to face with a result that’s not what you’d hoped for.

A vast and growing number of retail industries are placing an emphasis on custom products, from bespoke wedding dresses and men’s suits to vitamins and skincare. In theory, this is a great thing for consumers. But many companies require a deposit or even payment in full before providing their customers with a visual of the planned design, and that can be a recipe for disaster and disappointment.

Our mockup service at Fusion of Ideas aims to alleviate that risk. When we start a conversation with a client about customization and branding services, we take the time to gather as much information possible about the client’s business needs. Armed with that information, along with any artwork, logos, or images that the client provides, our creative design team gets to work. We then present a mockup of several realistic, high-quality images that showcase some of the device customization options for the client’s unique brand. “Mockups give us a chance to show a prospective client what we can do,” says Bryan Underwood, Creative Manager at Fusion of Ideas. “We pull ideas from the client’s website, logo, branding, and existing artwork and come up with several design concepts that compliment the devices we’re showcasing. In many cases, the client ends up going with one of our designs instead of their original request.”

In our experience, this paints the clearest possible picture of what a finished custom device might look like. The mockup sent to the client is formatted as a polished, elegant image that sets the tone for the Fusion experience. And because Fusion is committed to providing a truly elite service experience, the first mockup is always free of charge. Our Senior Business Development Manager, Jacob Sarabia, can attest to the effectiveness of mockups. “The initial mockup is our first visual impression on a client. It’s a great way to settle any fears or apprehension about our customization services, and to present a sneak preview of the quality of service you can expect to get from Fusion.”

Take a look at some of the examples in this post. Each mockup displays six customized service offerings. Our creative team incorporates the look and feel of your brand into each different device, which gives you multiple options to choose from. When you are investing in a high-value item such as a mobile device, you need assurance that anyone altering that device will treat it with meticulous care and attention to detail. Fusion of Ideas establishes that level of service from the start by putting diligent thought and effort into every individual mockup.

The Chicago Bulls pre-production mock up.
The Chicago Bulls actual completed project before shipping.
Pepsi Co. Mountain Dew pre-production mock up.
Pepsi Co. Mountain Dew’s actual completed project before shipping.

 

KUIU’s Mockup pre-production.
KUIU’s actual completed project before shipping.

SaveSave

SaveSave

SaveSave

Happy National Donut Day From All of Us At Fusion 🍩

(Repost from Friday) Happy National Donut Day! The Fusion team celebrates donut’s every Friday (no joke, and we have Fruit Monday’s to counteract), so having National Donut Day fall on our Friday donut celebration makes it just that much better.  We hope you had a chance to grab a donut today!