Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.

FUSION OF IDEAS is a Claris Partner!

We are thrilled to share that FUSION OF IDEAS is now a Claris Partner. For 25 years, Claris – formerly known as FileMaker – has been at the forefront of software development and offers a suite of services that drive digital transformation in businesses of all sizes.  

We are bringing more ways to create successful solutions for your business through software-powered innovation. Claris’ platform complements our App Development Mapping Service to bring you extended options for your software integration and solutions development needs. 

Click on the video below to hear what Claris Vice President of Sales
Ryan McCann has to say about FUSION OF IDEAS.

FUSION OF IDEAS is invested now more than ever to be your go-to solutions provider to meet your business challenges. We strive to create meaningful brand experiences with our branding and customization, innovate with new software solutions and help your business deploy devices to your remote workforce.

Read the full announcement here..

From Concept to Code: How These Entrepreneurs Turned a Business Idea Into a Mobile App

Sue-Ellen is a healthcare professional, who has worked with patients in a variety of settings. With 15-plus years of experience under her belt, she recognizes a common industry problem and has an idea to solve for it through a software solution. 

After being introduced to FUSION OF IDEAS, Sue-Ellen and her husband and business partner, Michael, signed up for the App Development Mapping program and shared their app idea with the FUSION OF IDEAS team.  

This began their journey to explore and plan out their software solution, which is now in the development stage.

Together with FUSION OF IDEAS, entrepreneurs Michael and Sue-Ellen are bringing their business idea to life with a custom software solution.
Together with FUSION OF IDEAS, entrepreneurs Michael and Sue-Ellen are bringing their business idea to life with a custom software solution.

“FUSION OF IDEAS guided us as we worked through the key components of our app in detail, drawing out decision points and required functionality in the context of an intuitive user experience,” said Michael. “They helped us flesh out our ideas and offered other innovative ideas.”

The teams met multiple times, which allowed both parties to have a mutual understanding of the software solution needed. Through these crucial planning sessions, considerations were brought up that would have otherwise been overlooked or not considered until the app was deep in the development process.

Sue-Ellen and Michael participated in the design meetings with FUSION OF IDEAS to understand current app design trends, functionality and best practices. 

At the end of the mapping process, FUSION OF IDEAS presented Sue-Ellen and Michael with tools that would help them make an informed decision on next steps and reduce their time to market. These tools included:

  • Empathy mapping to help understand what drives user behavior
  • Application flowchart that represents the anatomy and high-level functionality of the app
  • Wireframe models that show basic content
  • App prototype to represent the end product.

They chose to continue working with FUSION OF IDEAS for the development of their application.

“The entire process gave structure to work we would have had to complete on our own anyway,” added Michael. “We enjoyed the personal interaction and engagement of the FUSION OF IDEAS team members. [They] were professional and demonstrated a genuine interest in the success of our ideas. We look forward to working with them to make it a reality.”

To find out more about how our App Development Mapping services can help solve your business challenges, visit www.fusionofideas.com/mapping or contact us at 949-453-0740.

Application flowchart
An application flowchart offers visual clarity by showing multiple workflows and their sequence into a single document.
Wireframe model
Much like a flowchart, a wireframe model helps with the visualization of the app. A wireframe incorporates the designs of individual pages in the app.
As the precursor to development, an app prototype portrays the final design, functionality, and user flow of an app.
As the precursor to development, an app prototype portrays the final design, functionality, and user flow of the app.

Hosting a Virtual Event? Here’s How to Impress Your Attendees

Organizations are shifting from in-person to virtual events and conferences to bring like-minded people and industry peers together. Because of the many benefits of virtual (or online) events, they are proving themselves to be a popular and effective tool for businesses in the future.

Not having valuable face-to-face interactions doesn’t mean you can’t still make an impression on your audience. In fact, it’s actually more important to provide value to your event attendees when your event goes from in-person to digital.

A meaningful, physical gift can make an impression and help your online event stand out from others. With the rise of remote and work-from-home individuals, high-tech gifts like wireless earbuds, or portable chargers and speakers are desirable as well as practical.

1. Make your gift memorable and personal. Instead of giving a product that looks like all others, make it unique with customization. Add your company logo, the event name, or even a catchy design. 

2. Create a unique unboxing experience with a properly kitted package and a personal note. This can be the difference between a box that is put aside and a memorable gift. 

 

 

3. And finally, have your gift arrive before the event to create excitement. That surprise-and-delight moment can build anticipation for your event and engage your audience in an ultra meaningful way.

When you need a complete gifting solution, let FUSION OF IDEAS be your one-stop shop. We can support you with everything from customizing your gift to packaging and delivering to your recipient’s doorsteps.

Check out our ideas for a high-tech, high-impact gifting experience at www.fusionofideas.com/gifting.

Deployment Services for Your Remote Workforce

As organizations continue to navigate the waters of the current crisis, adjustments may need to be made as the workforce returns to the new reality. Businesses may have more remote employees, partners and vendors as their operations are more dispersed.

Amidst the pandemic, a New Jersey-based provider of online trading services wanted to reach out to its remote employees to remind them that they are valued. The company needed a manageable way to distribute Apple AirPods to its 600-plus employees worldwide.

Partnering with FUSION OF IDEAS, the organization shipped the devices to FUSION OF IDEAS, where the AirPods were warehoused until ready to ship. An online portal was created for the company’s employees to enter their shipping address. AirPods were kitted and individually shipped to the employees across the globe. 

Having all the logistics of this project managed in one centralized location allowed this global company to seamlessly deploy AirPods to more than 650 employees in 11 countries. With this program, the company leaders made a positive impact on employees during a critical time. 

FUSION OF IDEAS orchestrates personalized, scalable deployment solutions, whether you need a one-time deployment service or an ongoing program to empower your remote workforce. 

With our Deployment Services, logistical tasks like finding a secured facility to store inventory and shipping to multiple destinations can be manageable and centralized. For more information about how we can mobilize your workforce, email info@fusionofideas.com or call us at 949-453-0740.