2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

Tablets That Bring Hope to Teens

“…He wasn’t thinking about gaming or social media. He was just relieved to know that he would no longer have to struggle to find a way to complete his online school work.” 

Toys for Hospitalized Children gifts Apple iPad with customized content to a teen patient at Hurley Medical Center in Flint, Mich.
Toys for Hospitalized Children gifts Apple iPad with customized content to a teen patient at Hurley Medical Center in Flint, Mich. Photo credit: Toys for Hospitalized Children

This testimonial came from the director of child life services for Hurley Children’s Hospital in Michigan after gifting a personalized Apple iPad to an in-patient teen through the Toys for Hospitalized Children’s Tablet for Teens program.

In addition to the tablet itself, the teen was also gifted with a subscription to Hulu, which he can watch movies on his iPad to keep him entertained while in the hospital. He was thrilled to be able to easily access his school work and stay connected with friends. 

This year, Toys for Hospitalized Children is prepared to give several iPads to teens at Hurley Children’s Hospital. Home and lock screens are customized on each tablet with the organization’s eye-catching logo.

“We began the Tablets for Teens program last year and saw first-hand how much the teens’ moods and spirits were lifted through the gifts we brought,” said JJ Hecht, president at Toys for Hospitalized Children. “The teenage demographic can often be overlooked when it comes to visits and presents in the hospital. Because of this, we are inspired to give more and this year, we customize the tablets to make them more personal.”

Toys for Hospitalized Children has partnered with more than 70 hospitals throughout the country to bring happiness and healing to children suffering from illness. Through their Tablet for Teens program, the Flint, Mich.,-based nonprofit organization helps teenagers “cope through scary, painful or stressful experiences” through gifts that keep them entertained and connected.

Customized home and lock screens were customized on tablets to offer a personalized experience.
Customized home and lock screens were customized on tablets to offer a personalized experience.
Recipient of Toys for Hospitalized Children's Tablets for Teens program in 2019.
Recipient of Toys for Hospitalized Children’s Tablets for Teens program in 2019. Photo source: Toys for Hospitalized Children

7 Habits of a Thoughtful Gift-Giver

If you’re wondering whether or not a corporate gifting program is appropriate for this odd year, the answer is yes! 

In today’s times of working from home and virtual conferences, it’s more important than ever to create personal connections and engage your clients and employees. They want to know they are being thought of and that they are appreciated. 

For many businesses, planning the annual corporate gifting program can be stressful. There are many things to consider such as budget, the gift itself, and even the logistics of how gifts will be delivered, particularly since the workforce may be remote this year.

But it’s important to remember that in corporate gifting, the gift itself is never the principal message. Rather the gift is a tangible asset that helps communicate the message of appreciation, thoughtfulness and connection. It’s not surprising to hear that when recipients note a business gift as memorable, the gift’s return on investment increases by 40 percent

As we enter this gift-giving season, we want to share 7 habits of thoughtful gift-givers to help your company stand out from the crowd:

Plan ahead.

Simply put, don’t wait until the last minute to plan and execute your corporate gifting program. There are two main benefits to planning ahead: you have more gift options to choose from and you save on budget by not having to utilize rush shipping. If you haven’t gotten started on your gifting program this year, begin now.

Don’t focus on the cost.

Consider how much you routinely spend taking a client out for a nice meal or entertainment. Yet, when it comes to gifts, businesses tend to figure out how little they can spend. Particularly since many companies are forgoing large holiday gatherings this year, use that budget toward “first-class” gifts for your employees and VIP clients.

Consider the usefulness of the gift.

A practical gift is one that shows thoughtfulness because it can be used year-round. Our best advice: Avoid poor-quality items that can easily break or one-time use products and your gift will be repurposed throughout the year! 

Make it personal.

If you prefer not to put your company logo front and center on a product, you can still offer a gentle reminder of who the gift came from by adding your logo on a subtle location on the gift. Another way to personalize and make the recipient feel special is by printing the recipient’s name or family name on the product. Personalization shows that you took time to personally think of the recipient and that gift is not part of mass distribution.

Think about the presentation.

Creating a memorable unboxing experience shows that you put thought into the gift from beginning to end. How the gift is presented to your recipient is just as important as the gift itself. Many components go into the presentation of a gift, from the packaging to gift wrap and even a personal greeting or tag.

Make it easy to receive.

Because many in the workforce are still working from home, getting a pleasant surprise in the mailbox or on the doorstep can make a person’s day. Using a shipping partner to deliver your gift directly to the recipient pays off as it shows consideration and thoughtfulness. 

Enjoy the gift of gift-giving.

A thoughtful gift giver does not think about what he or she will get in return. Gift-giving is about showing that you thought about them enough to take time and money to purchase a gift. You do it because you want to show your gratitude and not because you expect something in return.

For ideas on our highly-rated business gifts for 2020, visit our Corporate Gifting site at www.fusionofideas.com/gifting.

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season. 

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep. 

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.