Summer means longer days and warmer weather, which leads to some of our favorite things: outdoor gatherings, summer barbeques and festivities.
If you’re thinking about the perfect employee gift or an upgrade to your office wireless accessories, consider a smart speaker, which can be used for many occasions. According to a new Global Info Research study, the worldwide market for wireless smart speakers is expected to reach over 500 million units by 2024.
In today’s connected world, there is a rising demand for smart devices, including smart wireless speakers. FUSION OF IDEAS’ device customization service delivers high-impact brand experiences for all mobile devices and accessories.
From Apple HomePod to the UE Wonderboom, we offer personalized solutions for any mobile device or accessory. We utilize a proprietary UV printing process, which allows for permanent, full-color printing on any raw material. For a semi-permanent alternative, our StealthArmor protective film is heat bonded and precisely fitted to maintain the thin lines of the device while offering the same style and protection.
More than 1,300 attendees at the annual Attollo fundraising event in Lancaster, Penn., celebrated a group of 60 high school program scholars for being accepted into colleges across the country. Also highlighting the event, Magic: An Attollo Experience, was a keynote by NBA Hall of Famer, Magic Johnson.
This year’s celebratory fundraiser raised $1.5 million benefitting the Attollo program. Founded by the Children Deserve a Chance Foundation, Attollo is a college access/leadership program in Central Pennsylvania that supports youth from underrepresented communities in their pursuit of academic achievement, empowerment and social engagement.
As a token of appreciation to the event sponsors and donors, Attollo partnered with FUSION OF IDEAS to create custom-branded Apple AirPods as gifts. The device included the program’s name and logo printed on the case and on the stems of the headsets. The AirPods box is outfitted with a fitted custom device sleeve that has a photo of Magic Johnson.
One event donor shared anonymously, “You [Attollo] always inspire students to push beyond their comfort zones and do more than they thought possible. I am not quick to try new technology, but when I received these AirPods, I decided to push myself beyond my comfort zone and try them. My grandchildren were so impressed when I came walking in with my AirPods! I can listen to my audiobooks and my old favorite songs.”
Like many cystic fibrosis patients, Richard Fusco spent most of his life in the hospital. In the last three years of life when his health started deteriorating, Fusco depended on an iPad to communicate with his family, stay in touch with friends, and keep himself entertained with movies, books, videos and games.
Fusco’s father, Ralph Fusco, saw how this multifaceted mobile device enhanced the last few years of his son’s life and was inspired to provide the same opportunity with technology to other cystic fibrosis patients. This was the beginning of The Richard S. Fusco Foundation.
The mission of the Foundation is to help children with cystic fibrosis stay connected with loved ones and school through mobile technology. Since it was founded in 2013, the Foundation has formed partnerships with six children’s hospitals across the country to give iPads to their young cystic fibrosis patients.
Inspired by his son’s zest for life and positive attitude, Fusco partnered with FUSION OF IDEAS to design a vibrant image for the iPad Smart Cover and a second image for the device sleeve. Prior to each delivery of iPads, the images are printed and packaged up to create a surprise and delight moment upon receiving the device.
FUSION OF IDEAS also uses its proprietary laser etching process to customize the device itself with the Foundation’s name on the back.
“It is pleasure doing business with FUSION OF IDEAS to produce these colorful covers and packages for the iPads that we hand out,” said Ralph Fusco, founder of The Richard S. Fusco Foundation. “More than just a beautiful package, it is a memorable experience for the children when they open the devices for the first time. The joy we see in their faces and the appreciation by their families is what keeps us going, and we hope to provide that experience to young cystic fibrosis patients nationwide.”
Technology is driving change not just in corporations and private businesses, but also in the education sector. Many schools are taking learning outside the classroom with online programs that allow access to educational materials on mobile devices.
Others are using mobile technology as an incentive or form of recognizing students when they complete a program or hit a milestone. When technology is coupled with a marketing strategy that adds the school brand on the devices themselves, it creates visibility for the school and adds a personal touch for the recipient of the device.
Here are a few schools that have strategically used custom-branded technology to offer a unique value proposition.
Harvard Business School
Harvard University’s business school customized two Apple Watch bands in two colors to give as rewards within its online program. The school’s “VERITAS” shield is etched on both sides of the watch band, and the phrase “HBX Live” is etched on one side of the band as well as the back of the watch itself.
The Decorating and Staging Academy
The Decorating and Staging Academy used customized Apple iPad Air tablets to enhance the learning experience for its students. iPads are preloaded with specific industry-related apps and protected with a custom Smart Cover printed with the Academy’s logo for brand recognition. A custom branded sleeve encloses the device to create a one-of-a-kind unboxing experience.
Avenues: The World School
Avenues New York, the first campus of Avenues: The World School in the heart of Manhattan, gives away customized Apple AirPods at special school events. A school that touts bringing together the best of tradition and innovation, it created a design for the branded AirPods that speaks to both the school’s brand and its diversity. The AirPods are used as part of its marketing strategy to garner more brand awareness for the school.
South Kent School
A private boarding school for boys in Connecticut, South Kent School customized Apple Watch bands with its logo and showcased the watches as part of a presentation at a regional event. The logo, etched on bands in the school’s two colors, helped bring more visibility to the school.
Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?
The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:
Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards.
Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations.
Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it.
Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked.
Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.
In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.
Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.
In today’s digital world, content is king. How does your business distribute important content, such as documents, images and videos, to your stakeholders? Content is futile if it’s not accessible or being utilized properly. And with nearly five billion mobile device users worldwide, mobile devices offer the most accessible, effective way for you to share content.
What is digital content?
Digital content is defined as any content that exists in the form of digital data. Beyond PDF, image and video files, digital content can also be an audio file, an infographic, a case study or client testimonial, or even a dedicated mobile application.
What are the different types of digital content?
Browse the internet for just a few minutes and you will see endless amounts and types of content. Check out this list of 101 different types of digital content you can try for your business.
Why should businesses preload digital content on mobile devices?
There are two main reasons businesses preload digital content on mobile devices:
Brand experience. Businesses use digital content to differentiate themselves, elevate their brand experience, and engage with customers. In particular, companies that give mobile devices as corporate gifts benefit from having preloaded digital content. When the recipient sees your company logo and can immediately access relevant information about your business upon turning on the device, it takes the recipient to another layer of the brand experience.
Workflow efficiency. For enterprises with remote employees, a sales team or field workers, preloading digital content on company devices can help employees to enjoy maximum flexibility with increased productivity.
As an example, Atlas Roofing utilizes Apple iPads to help its contractors execute daily tasks efficiently. These iPads are preloaded with Atlas applications and worker tools and personalized with custom home and lock screens, enabling the contractors to access the resources they need with a click of a button.
Where does FUSION OF IDEAS fit in?
FUSION OF IDEAS maximizes the reach of your digital content by preloading PDF, image or any other files onto a mobile device without you ever having to touch the device. We can customize your home and lock screen, remove or hide applications, and upload content to digitally personalize the device for your business.
At the end of the day, it’s about ease of use, engaging your user, flexibility and productivity, and accessing the right information anytime, anywhere. For more information about our digital content services, visit fusionofideas.com/branding.
In Vegas, playing casino games has its perks. Besides the potential of winning cold, hard cash, members of players clubs get free hotel stays, discounted meals, concert tickets, golf rounds, among other rewards. And when it comes to tournaments and casino events, there are even more benefits just for playing.
A number of Vegas casinos have included customized tech gadgets as part of the benefits for participating in a special event. These giveaways serve as reminders of the event after the players have left the casino floor.
Here are a few that FUSION OF IDEAS got to work with:
Amazon Echo smart speakers customized for Park MGM’s special event
For the first time ever, online video subscriptions, such as Netflix, Hulu, Amazon Prime, have outnumbered their cable subscribing counterparts, according to a report by the Motion Picture Association of America.
And with the rise in popularity of smart home devices, there are more and more options for smart display devices, such as Amazon Echo Show, Google Home Hub, and the newest player on the market, Facebook Portal and Portal+.
What all this means for advertisers is that there are more ways than ever for your consumers to experience your brand. And to understand the new experience from a consumer’s point of view, advertisers need first-hand experience with these new platforms.
That’s what online news network Newsy allowed its advertisers to do. When Newsy announced the Newsy app on Facebook Portal and Portal+, they partnered with FUSION OF IDEAS to customize Newsy-branded Facebook Portal devices to send to its top advertisers.
In addition to the Facebook Portal devices, the network also customized Amazon TV Fire Stick streaming devices with the Newsy logo that would allow existing and prospective advertisers to experience Newsy on subscription-based video on demand services.
The distribution of the customized devices was part of Newsy’s overall sales strategy to allow its advertisers to experience content in new ways.
“By doing so, the ad buying community was able to see first-hand how our content stands out from other news brands,” said Dominick Borgia Jr., senior account manager at Newsy.
Inspirational speaker and best-selling author Mary Morrissey is a dream builder, who empowers others to achieve new heights of “spiritual aliveness, wealth and authentic success.” Morrissey is the visionary behind Life Mastery Institute®, a life coaching certification program that has transformed the lives to tens of thousands of people worldwide.
Through Morrissey’s certification program, coaches are trained and mentored to learn how to effectively teach others and build their own successful, difference-making life coaching business. Coaches also receive in-depth mentoring, tools and templates for authentic client attraction, heart-centered client enrollment and business-building.
As part of the certification program, the coaches-in-training are given a customized Life Mastery Institute® iPad with books, music, program audios, and teaching tools all preloaded on the device. Each piece of preloaded content is handpicked by Morrisson, who encourages coaches to use the iPad as an all-in-one tool to find the resources they need for their life coaching business.
The Life Mastery Institute® iPadBrand Experience, Created by FUSION OF IDEAS
The Life Mastery Institute® iPad brand experience begins with a printed letter from Morrissey to welcome to coaches to the program. The next layer is the unboxing of a custom blue and gold branded device sleeve that is precisely fitted around the iPad box. Inside the box is the Life Mastery Institute® iPad customized with the logo etched on the back of the device. Through FUSION OF IDEAS’ proprietary laser etch process, the carefully designed artwork on the iPad will not fade, chip or rub off. And finally, the homepage of the iPad is completely personalized for the program with a custom home screen and dedicated apps and content preloaded onto the device.
The GOLFWEEK Amateur Tour, with 50 regional tournaments, was founded to give amateur golfers a chance to compete in a nationwide series of stroke-play golf tournaments. Open to men and women, young and old, the tournament – now in its 25th year – uses some of the best championship golf courses and concludes with a National Tour Championship, which awards the final winner among the top players in each flight.
In addition to a day on the greens, the winner of each flight is awarded a crystal trophy and each participant is entered into a tournament raffle. At the El Paso, Texas/Las Cruces, N.M. tournament, customized Apple AirPods served as one of the top prizes for the event raffle. As one of the hottest tech accessories, it was a highly sought-after prize for the 60+ participants of the event.
Additionally, Apple iPad Pro tablets with customized Smart Keyboard Folios were used to check the golfers in at each tournament and serve as a live score board. As we have seen in this event, and others, cohesive branding can significantly add value and experience for all attendees and participants involved.
Wealth management group Garrison Murphy Wealth Management (GMWM) has a fiduciary duty to their clients to provide transparency in their investment and wealth management services.
One of the ways they are delivering on that promise is by engaging with their clients via iPads that securely display all aspects of their financial life. This custom-branded iPad with GMWM’s logo serves as a communication tool through which GMWM can deliver advice, content and services. Clients can view and access their financial data and important documents in real time and securely transmit, store and share documents with interested parties.
This open-architecture approach has allowed the firm to break away from traditional, time-intensive quarterly or semi-annual meetings and to foster collaboration between the firm and clients. By going digital, GMWM has seen cost savings from the elimination of printing, binding, and physical storage of paperwork.
“It has been a pleasant experience to work with FUSION OF IDEAS,” said Nickole Garrison, GMWM Vice President and Chief Client Officer. “Until we connected with them, we were unable to find a company who could do the custom etching on our clients’ iPads. FUSION OF IDEAS was not only able to do the etching, but they also helped us find a solution for the custom packaging we were in search of for the iPad boxes.”
GMWM, we are honored to be a part of your digital transformation.
One of the newest resorts in Cabo San Lucas, Mexico, Viceroy Los Cabos is an architectural masterpiece, wrapped by ocean water in Mexico’s Baja California peninsula. A modernist dreamscape with futuristic designs, every detail of the luxury resort is considered, from the eye-catching, bold facade to the rich textures and unique art pieces throughout the property.
As one of the first experiences at the resort, guests are greeted at the hotel lobby by receptionists using HP laptops custom-branded by FUSION OF IDEAS. The back of each laptop is wrapped with StealthArmor, our proprietary protective film, showcasing the location’s signature gold sundial design.
StealthArmor is a precisely fitted film that maintains the thin lines of the laptop while offering style and protection. Because it is heat-bonded, the film is not permanent and used as a protective cover for nearly any mobile device without adding the unnecessary bulk of traditional cases.
A growing number of brands, particularly those in the hospitality and other consumer-facing industries, are using logos or other branding elements on their business devices as a way to elevate their brand equity.
In the case of Viceroy Los Cabos, the customized laptops with the resort’s sundial design complete the look of the striking hotel lobby, where every facet is part of the experience.
Businesses are increasingly finding value in custom-branding mobile technology. Branded technology can be used as:
a marketing tactic to elevate brand equity;
employee rewards or as gifts to clients and vendors;
a theft deterrent for company devices by having the company logo printed on them.
As one of our core services, customization is our business. We have partnered with more than 2,000 brands to create customized solutions, with phones and tablets being the most popular tech devices for custom branding. In the past few years, mobile accessories – such as device cases, speakers and headphones – have gained traction, particularly during the gifting season.
Our capabilities do not stop there. With laser etching, color printing and StealthArmor (our proprietary protective film) solutions, there is no limit to what we can customize. New products present different specifications, dimensions and materials, making for an exciting challenge for our design and production teams.
As people and businesses continue to move toward mobilization and personalization, we challenge you to think beyond traditional mobile devices and see how customization can take your business to the next level.
Employees cannot take their jobs for granted. At the same time, employers cannot take their staff for granted. As an employer, your employees dedicate a significant portion of their time to help you succeed. With Employee Appreciation Week approaching (February 25 through March 1), how will you thank your team for their hard work and dedication?
Whether you are planning to bring a simple “thank you” lunch for your crew, or an all-employee celebration, here are three tips to keep in mind:
Get involved. Leaders in the company should be involved in the planning of the celebration, no matter how big or small. Don’t leave the task to non-management employees. Employers need to celebrate their employees and show them how important they are to the whole company.
Everyone is important. Avoid the temptation to spotlight certain employees. There is a right time and place to recognize top achievers. Employee Appreciation Week is an opportunity to show gratitude to the entire staff.
Know what they want. If you are giving a gift, remember that your employees are worth more than a tchotchke that will end up in a drawer or be given to their children. Skip the low-quality items and give something that is valuable and memorable to them. A memorable gift doesn’t have to be expensive. There are many cool giftable gadgets that are priced fairly, such as Apple AirPods, YETI tumblers or Amazon Echo Dot.
From Apple Watch and Apple gift cards to Amazon Show, Bose Quiet headphones and Yeti coolers, we saw an array of corporate gift requests come through over the holiday season. On top of brand customization, businesses opted to add extra touches such as personalized gift tags, custom set-up boxes and custom gift wrap to create a memorable unboxing experience for the recipients.
A custom sleeve is the most popular custom option for corporate gifts as they are precisely cut to fit snugly over the original manufacturer packaging. Sleeves are customized using our color printing process and come in various finishes, including matte, satin, UV glass or spot gloss.
Custom gift wrap is individualized with the company logo or artwork. Each piece of gift wrap is precisely cut to the perfect size for the gift, which is hand wrapped and finished with a matching bow.
And finally, custom set-up boxes have become the standard for the ultimate, executive-level gifting experience. Creating a luxurious unboxing experience for a single device or for neatly housing multiple products, each set-up box is custom designed according to the device(s) size and company brand.
Check out a few highlights from our 2018 Corporate Gifting Program:
Bowl games have a long history of making the holiday season merrier and brighter for college football fans, especially when your team is in the playoffs. For the players involved, there is a great sense of pride that comes with playing in the biggest game of the season. And of course, there is bowl swag.
The Pac-12 Conference events team partnered with FUSION OF IDEAS the last two football seasons to create memorable gifts for the Pac-12 bowl teams as a reward after a long season of hard work. Both years, the gift of choice was a customized Apple TV gift set that included a fully branded Apple TV, remote, and iTunes gift card, which were shrink-wrapped and packaged with coordinating crinkle paper inside a customized Pac-12 shipping box.
The one-of-a-kind gift, which took a popular Apple technology and made it personal with custom branding and packaging, was a unique and thoughtful way for the Pac-12 organization to show appreciation to the players.
Playing the most important game of your season is already a dream come true. Add in cool free stuff and it’s easy to see why athletes love this time of year.
“My daughter is nonverbal and she finally has a device where we can download the app that helps her communicate with us at home. It’s the biggest blessing and an amazing gift! People take their spoken language for granted and do not realize just how hard it is for a nonverbal child. This iPad can break those verbal barriers for our family!”
These were the words from a family member of one of 57 kids who went on the Kidd’s Kids 2018 trip to Walt Disney World in Orlando, Fla. Founded by late radio host and television personality, Kidd Kraddick, Kidd’s Kids provides hope and happiness by creating beautiful memories for families of children with life-altering and life-threatening conditions.
Every November, the organization sponsors a group of children and their families on an all-expense paid trip to “The Happiest Place on Earth,” where they can forget about doctor appointments and their illnesses, and enjoy a magical day with their families. At the start of this once-in-a-lifetime trip, the kids were gifted with a personalized Apple iPad that is preloaded with all relevant and contact information for their trip.
Here are the words from another family:
“We were so grateful to have the iPad for my son’s 11-day hospital stay. He loves being able to keep in touch with family and friends using the FB Kids Messenger app. He also likes it for drawing, watching shows and playing games.”
This is the eighth year that FUSION OF IDEAS has gratefully donated our app development and customization services to this amazing cause. Together with Best Buy, we were onsite to help hand out the iPads to the kids, and see the delight on their faces when they were presented with the customized devices. “The donation of the iPads from Best Buy and completely personalized by FUSION OF IDEAS provides entertainment, educational tools and memory-making apps the Kidd’s Kids otherwise would not have,” said Kelly Kemp, executive director of Kidd’s Kids. “We know how grateful all the kids are especially when they are back in the hospitals for days or weeks at a time. It’s a blessing and a partnership we are so very grateful to have for our Kidd’s Kids.” For more photos from this year’s Kidd’s Kids trip, check out their album on Facebook.
Remember the cellophane wrapped gift baskets filled with mementos and sweets you used to get every holiday? While they are still around – and still appreciated by many – technology has taken over as the preferred business gift of choice.
Technology spending for the 2018 holiday season is projected to reach a record-setting $96.1B in revenue in the U.S., a year-over-year increase of 3.4 percent, according to the Consumer Technology Association (CTA).
Businesses who choose to give a tech gift are taking it up a notch with customization. Customized tech boosts brand recognition and repeat exposure, among many other benefits. Compared to traditional advertising, corporate gifts showcasing your company brand can be a cost-effective advertising method for your business. Plus, you won’t have to worry about the recipient receiving the same gift twice!
Here at FUSION OF IDEAS, orders for holiday gifting are in full swing. Here are the five most popular tech gifts we are seeing:
Apple iPadPro – The latest iPad Pro, with an all-screen design and Face ID, is currently the most full-featured iPad on the market.
Apple Pencil 2 – To go alongside the new iPad Pro, Apple revamped the Apple Pencil, an effective and accurate tool for handwriting, sketching and illustration.
Beats by Dre – This popular headphone collection comes in several varieties and offers powerful audio performance.
Amazon Echo Show – The new Amazon Echo Show features a vibrant 10.1” HD screen, built-in smart home hub, and improved speakers.
Apple AirPods – Apple AirPods continue to be the most popular tech gift not just for the holidays but all year-round thanks to their instant setup and truly wireless features.
The 2018-19 NBA season is in full swing. We are reminded of a project we did last season with professional basketball player, Trevor Ariza, that blended our proprietary color printing process with a hot Apple accessory. The outcome was a sincere gesture of team camaraderie.
Ariza, who was playing for the Houston Rockets, recognizes that true team chemistry is built both on and off the court. As a gesture of appreciation, respect and genuine friendship, Ariza wanted to give a memorable gift to his then-Rockets teammates. The team frequently used Apple AirPods during practice for motivation and focus, and they are noise-canceling and sleek in design. It was clear that the popular wireless earbuds would make the perfect gift.
To make it even more personal, Ariza worked with FUSION OF IDEAS to customize 15 sets of AirPods, one for each of his teammates. Each AirPods charging case was customized with the Rockets’ logo, the player’s last name and number, all in the Rockets’ vibrant red colorway. The result? A unique, personal gift that is symbolic of the team chemistry and skill, leading the Rockets to a victorious season that year.
In the digital age, online identification and security have become very complicated. Businesses are using fingerprint readers or complex password requirements that most of us can never seem to remember, all in the name of protecting the user’s identity and the data inside. Here are two valuable ways to protect and secure your company devices.
1. Protect Your Devices & Prevent Theft
Taking the simple step of “putting your name on it,” a method you first learned in kindergarten, can help secure to your company devices. That’s where techniques like laser etch and custom branding come in.
The benefits of customizing devices with your company name or logo go far beyond aesthetics. Particularly beneficial for businesses with a large number of remote employees using mobile devices, branding allows for easier identification and tracking. Thieves are less likely to take something that has been permanently marked with a name or logo since they are usually hoping to sell what they steal.
2. Secure & Safeguard Your Data
Inside the device itself, additional security measures are needed to protect the data and privacy of the company and the user. When multiple devices are used in the workforce, an efficient way to manage and control the devices is through mobile device management (MDM).
Implemented and managed over the air, MDM optimizes the security of all the corporate devices from one place. Functionalities include, but are not limited to:
Securing emails and documents
Restricting app or device usage
Setting up firewalls on the Internet
Additionally, if a device is lost or stolen, MDM can also remotely clear passcodes, lock the device and wipe all of its data.
Mobile devices bring incredible benefits to the workplace. Like the adage, “An ounce of prevention is worth a pound of cure,” it’s important to take appropriate measures to safeguard your mobile technology.
Contact FUSION OF IDEAS for more information about how customization and MDM can protect and secure your mobile devices.