Neiman Marcus: The Ultimate, Interactive, Client Gifts

By Jennifer Fujimori

To many people, Neiman Marcus and other department stores might warrant the occasional stop when wandering the mall or looking for something in particular. But for an elite circle of customers dubbed the “Chairman’s Circle,” shopping at Neiman Marcus is part of a lifestyle – and one that comes with perks. Members of the Chairman’s Circle (the highest loyalty level under the InCircle Neiman Marcus reward program) must reach a designated annual spend using a private label credit card. Once they’ve met those requirements, customers unlock a treasure trove of exclusive benefits, including in-store dining, salon services, access to tickets for in-demand events, hard-to-get restaurant reservations, and premier getaways.

It was the last item on that list that Neiman Marcus sought to optimize with Fusion’s help. Working with the team at Neiman Marcus, our app developers created a completely custom mobile app for Chairman’s Circle members. When a user opens the application on an iPad (customized of course!), a message is displayed describing the purpose of the app, which is to detail the amenities available at Chairman’s Circle level. The app then shifts its focus to one particularly notable amenity: a complimentary trip to one of eight destinations around the world. Using the navigation at the bottom of the screen, users can tap an icon labeled “Itineraries.” This leads to a selection of clickable photographs with destination names, which users can click to view the details of the excursion and corresponding hotel.

To present this as a gift from Neiman Marcus to Chairman’s Circle members, we created a fully customized package including an iPad wrapped in matte silver Stealth Armor, a sleeve to house the iPad box, and a high-quality box with magnetic closure encasing the entire bundle. It’s the best kind of gift: one that contains another gift inside.

We have worked with high-end retail clients before and we dove into this project headfirst, gathering information from the client until we felt confident enough to build the app they were looking for. “Neiman Marcus knew they wanted to gift their Chairman’s Circle members with a free trip, but they were looking for a truly memorable way to package that information,” said Hollie Go, App Development Project Manager. “Instead of sending a letter or an email, this app is an interactive way for recipients to see full color photos and details about each destination.” With Fusion’s custom branding, packaging, and mobile app services, Neiman Marcus found the level of prestige they were looking for in a gift for their most valued customers.

The Fusion Glossary

By Jennifer Fujimori

Take a moment to recall your first job in a professional environment. Did you enter the workforce knowing the definitions of terms like OOO, B2B, SWOT, and EOD? How many times have you heard someone say they’d circle back, touch base, drill down, or get the ball rolling? We’re willing to bet most working professionals have at some point caught themselves saying things like “leverage” or “alignment” during work conversations.

The redundancy of corporate jargon may be maddening at times, but before you write it off, consider the values of using a commonly accepted lingo. It can be efficient, allowing you to deliver information using shorter messages; and it builds camaraderie between you and your coworkers, functioning much like an inside joke. In addition to those benefits, reducing ambiguity and the potential for misunderstanding can have an invaluable impact on business operations.

In business settings, this tends to happen easily and naturally. Even the term “lingo” has several different synonyms or words that mean essentially the same thing – jargon, slang, vernacular, lexicon, buzzwords – the list goes on. But it isn’t just universal business terms that tend to seep into workplace dialogues. Google, for example, refers to new employees as “Nooglers” and to their annual employee survey as “Googlegeist”. Trader Joe’s store managers are called “Captains” and assistant managers “First Mates”. Disney employees are guided by a “compass” with four points, one of which is a customer service approach they refer to as “Guestology”. And in medical and military fields, where precision and speed are critical, the use of shared and abbreviated terminology is not just a convenience but a necessity.

Here are a few examples of some of the jargon, some universal and some company-specific, that you might hear around the Fusion of Ideas office.

Mockup – high-quality images of several devices and design options, provided at the beginning of each client conversation about our customization services.

Asset Tagging – the process of scanning the barcode and serial number of each device so our system can track them.

Kitting – Fusion service that involves adding in (“kitting”) additional items to a package to be shipped neatly together. Examples include insert cards, charging cables, cases, and other device accessories.

Proof – final design file that is sent to the client for approval after our design team has finished making any requested revisions.

Production File – a production-ready file that has been prepared according to the specs of the specific device we’re customizing. The file is created by our design team and sent to our customization team.

Hybrid Etch/Print – combination of visible laser etch and color print. One of our most popular customization options.

Stealth Armor – protective, industrial grade film that can be customized and heat bonded to a device or product for style and protection.

Break/Fix – a replacement/repair service for damaged or broken devices. Under this program, Fusion will ship out a replacement device, then repair the damaged device and place it into the client’s inventory.

Digital Content – custom content that can be pre-loaded onto devices. Examples include apps, home and lock screens, videos, music, photos, and PDFs.

Device Depot – a client-specific inventory of devices which are stored and managed at Fusion and can be pulled from upon the client’s request. For example, we might pull from the inventory to replace a client device that was broken, lost or stolen, or the devices might be kept on hand and ready to ship to a new employee upon request from a client.

Mobile Device Management (MDM) – service that allows businesses to manage specific content, programs, apps, and settings on their devices. Updates and changes can be pushed remotely to the devices.

DCS (Dynamic Content System) – simplified custom mobile app option for displaying and updating content. Can be continuously managed by the client using admin portal.

Ordering Portal – A client-specific, easy-to-use web or app portal that allows clients order, ship, and manage their devices. The front end provides information about the program and device options. The back end allows for the client and Fusion to manage all orders and reports.

HQ – the “headquarters” of all our projects and related data, HQ is Fusion’s custom Client Relationship Management (CRM) software and project management database program. HQ houses all projects, proposals, client contact information, and notes.

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Happy National Donut Day From All of Us At Fusion 🍩

(Repost from Friday) Happy National Donut Day! The Fusion team celebrates donut’s every Friday (no joke, and we have Fruit Monday’s to counteract), so having National Donut Day fall on our Friday donut celebration makes it just that much better.  We hope you had a chance to grab a donut today!

In the News: Xbox Giveaway Features Fusion Customized Consoles

Giveaways, sweepstakes, swag… all just some of the reasons that our clients customize cool devices and accessories. We love seeing actual product we customized live online during their contests.  Check out these powerful custom Xbox consoles created for a collaboration between Air Jordan and Xbox where they created one-of-a-kind Xbox One X consoles inspired by each of the three Air Jordan III releases.  Fusion of Ideas customized these Xbox consoles and can’t wait to see who the winners will be.  The giveaway opportunity is on Xbox’s Twitter Page and ends tomorrow. February 21 at 10 p.m. PT.   For the news release and more details about the contest official rules  visit:  https://news.xbox.com/en-us/2018/02/16/limited-edition-air-jordan-xbox-one-x-contest/

Other links to giveaway:

XBOX And Jordan Have An Epic Air Jordan 3 Giveaway

Xbox and Jordan Brand Produce Special Edition Air Jordan 3 Consoles

http://www.ign.com/articles/2018/02/20/check-out-these-custom-air-jordan-xbox-ones

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