Ahead of a special virtual event for the Golden Key Oxford Saïd 2021 Program, participants received a pleasant surprise at their doorsteps – a pair of customized Apple AirPods Pro.
Meltwater, a global leader in the media and social intelligence market, and Golden Key International Honour Society, a non-profit, international academic honors organization, partnered to deliver custom-branded Apple AirPods Pro to recognize nearly 100 students across 10 states and 17 countries.
“The branding of our event swag built the excitement for the program and made it that much more special,” said Courtney P. at Meltwater. “Participants were more engaged in the program because the experience of receiving the swag paved the way.”
Each set of AirPods Pro was personalized with the Meltwater logo on the device case and earbud stems. Its teal logo was directly printed on the device to create a long-tasting brand experience that is polished yet impactful.
The earbuds are then wrapped in custom packaging that included a custom-designed device sleeve that snugly fits over the OEM box and customized gift wrap with the Meltwater and Golden Key logos. Packages were sent to each domestic and international recipient.
Courtney adds, “We’ve done some great swag throughout the years and this was among the best!”
Thank you, Meltwater and Golden Key, for allowing us to create this brand experience for the Golden Key Oxford Saïd 2021 Program. To learn how FUSION OF IDEAS can create brand experiences for your business or organization, visit fusionofideas.com/getstarted.
Sonos Roam and Apple AirTags. Two completely different products, both completely new and innovative. We took these new hot products through our R&D process and we’re thrilled to show you how we can take them to the next level with our brand experience solutions.
The ultra-portable Sonos Roam offers an array of customization options using our proprietary UV direct print technology.
Brand experience solutions:
Full-color direct print on front speaker
Full-color direct print on the backside
Custom device sleeve
Custom gift wrap
Apple AirTag and AirTag Loop
The clean canvas on the revolutionary AirTag offers endless branding opportunities. Securely fasten AirTag to items with AirTag Loop, which can also be branded with custom artwork or a logo.
Brand experience solutions:
Full-color direct print on the blank side of AirTag
Two new Apple products have taken the music listening experience by a storm: HomePod mini and AirPods Max. These devices feature room- and ear-filling sounds, and are the latest technology in the Apple product lineup.
Doing what they do best, our production and design teams used our laser and direct printing process to create brand experiences for the devices.
HomePod mini is the latest smart speaker that packs a punch with its unique design and powerful sound. The device can be personalized on the display top using direct color print on clear StealthArmor, a fitted protective film that offers a semi-permanent branding solution.
We use laser etch for permanent branding of artwork or your company logo directly on the aluminum cups on the over-ear headphones. For gifting, we offer a custom device sleeve that fits snugly over the original device box, personalized insert cards and custom gift wrap.
“…He wasn’t thinking about gaming or social media. He was just relieved to know that he would no longer have to struggle to find a way to complete his online school work.”
This testimonial came from the director of child life services for Hurley Children’s Hospital in Michigan after gifting a personalized Apple iPad to an in-patient teen through the Toys for Hospitalized Children’s Tablet for Teens program.
In addition to the tablet itself, the teen was also gifted with a subscription to Hulu, which he can watch movies on his iPad to keep him entertained while in the hospital. He was thrilled to be able to easily access his school work and stay connected with friends.
This year, Toys for Hospitalized Children is prepared to give several iPads to teens at Hurley Children’s Hospital. Home and lock screens are customized on each tablet with the organization’s eye-catching logo.
“We began the Tablets for Teens program last year and saw first-hand how much the teens’ moods and spirits were lifted through the gifts we brought,” said JJ Hecht, president at Toys for Hospitalized Children. “The teenage demographic can often be overlooked when it comes to visits and presents in the hospital. Because of this, we are inspired to give more and this year, we customize the tablets to make them more personal.”
Toys for Hospitalized Children has partnered with more than 70 hospitals throughout the country to bring happiness and healing to children suffering from illness. Through their Tablet for Teens program, the Flint, Mich.,-based nonprofit organization helps teenagers “cope through scary, painful or stressful experiences” through gifts that keep them entertained and connected.
Organizations are shifting from in-person to virtual events and conferences to bring like-minded people and industry peers together. Because of the many benefits of virtual (or online) events, they are proving themselves to be a popular and effective tool for businesses in the future.
Not having valuable face-to-face interactions doesn’t mean you can’t still make an impression on your audience. In fact, it’s actually more important to provide value to your event attendees when your event goes from in-person to digital.
A meaningful, physical gift can make an impression and help your online event stand out from others. With the rise of remote and work-from-home individuals, high-tech gifts like wireless earbuds, or portable chargers and speakers are desirable as well as practical.
1. Make your gift memorable and personal. Instead of giving a product that looks like all others, make it unique with customization. Add your company logo, the event name, or even a catchy design.
2. Create a unique unboxing experience with a properly kitted package and a personal note. This can be the difference between a box that is put aside and a memorable gift.
3. And finally, have your gift arrive before the event to create excitement. That surprise-and-delight moment can build anticipation for your event and engage your audience in an ultra meaningful way.
When you need a complete gifting solution, let FUSION OF IDEAS be your one-stop shop. We can support you with everything from customizing your gift to packaging and delivering to your recipient’s doorsteps.