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Salon Talk: An Immersive Brand Experience for Social Dry Lounge

Social Dry Lounge (SDL) is a Southern California luxury, full-service hair salon with six locations that offer hair blowouts and professional make-up services. The professionals at Social Dry Lounge aim to make every visit a first-class experience from the moment the customer walks through the doors with comfortable seating, complimentary refreshments, digital entertainment, and professional services. The salon is known for going above and beyond by providing guests with an iPad for personal use throughout their stay. 

For the grand opening of one location, FUSION OF IDEAS partnered with the salon to elevate the brand experience through technology. The back of each iPad used for guests was printed with the salon’s logo along with a stylish silhouette in the background. This imagery was created using tones of white, grey, and blue that match the natural aesthetics of the iPad. 

Additionally, the FUSION OF IDEAS creative team designed a customized digital home and lock screen for the iPads. The devices were also installed with digital content including images of hairstyles offered by the salon, applications that provide users with access to the latest fashion magazines, and social applications like Facebook and Instagram. 

Now used to entertain customers and further enhance the VIP experience Social Dry lounge, these customized devices with digital content are an excellent way to extend an experience into the customers’ hands by providing content that interests both the company and customers. 

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Tech Accessories on the Rise

While advanced technology and cool gadgets often take the spotlight, tech accessories – such as wireless chargers, phone accessories and speakers – are growing in the marketplace while quietly improving the lives of mobile device consumers.

The adoption of mobile devices worldwide is driving the global tech accessories market to grow to more than $100M by 2023, according to Research Nester, a leading service provider for strategic market research and consulting. 

The demand for personalization of tech accessories reflects the growth in this product category. Here are three accessory types that FUSION OF IDEAS’ clients are creating brand experiences for.

Wireless chargers 

The vast majority of Americans – 96 percent – now own a mobile device of some kind. Aside from its practicality, wireless chargers are growing in popularity because you don’t have to worry about the possible mess from tangled cords.

L to R: Nimble wireless charging pad, Insigna wireless charger
L to R: Nimble wireless charging pad, Insigna wireless charger
Mophie Dual wireless charging pad
Mophie Dual wireless charging pad

Battery packs

Battery packs give you the freedom to power up on the go. Its shape lends itself to be the perfect canvas to brand it with a company logo or design, adding a touch of personalization to the device.

L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable charger
L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable charger
PocketJuice Slim Pro portable charger
PocketJuice Slim Pro portable charger

Bluetooth/wireless speakers

Bluetooth and wireless speakers let you bring your favorite music, podcasts and audiobooks with you anywhere you go. Customization takes it up a notch for a unique business gifting experience.  

JBL Charge 4 portable Bluetooth speaker
JBL Charge 4 portable Bluetooth speaker
L to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker
L to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker
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FarmLink Reaps the Benefits of a Strong Brand Experience

FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.

To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.

FarmLink features the customized Apple Watch at Grain World Conference
FarmLink features the customized Apple Watch at Grain World Conference

Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.

“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.

For more about our brand experience, visit https://fusionofideas.com/branding.php.

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A Winning New Look for Vegas Golden Knights

NHL’s Vegas Golden Knights announced broadcasting talent changes in the fall and most recently, revamped the look of their in-studio mobile technology. 

FUSION OF IDEAS worked with the Golden Knights to refresh the devices used by the new broadcast team by creating a custom design for their Apple Macbook Air laptops and iPad Air. The new artwork features the team’s logo in full color and is adhered to the laptops and iPad using FUSION OF IDEAS’ heat-bonded protective film, StealthArmor.

Fans can watch the Golden Knights on all regionally televised AT&T SportsNet game broadcasts. AT&T SportsNet, the official TV home of the Vegas Golden Knights, will produce and televise 76 games during the 2019-20 regular season.