Continuing the Kidd’s Kids Tradition

For more than 25 years, Kidd’s Kids has taken children with life-threatening and life-altering conditions and their families on an all-expense-paid trip to Walt Disney World in Orlando, Florida.

For the ninth consecutive year, FUSION OF IDEAS has gratefully donated our app development and customization services to this amazing cause. Together with Best Buy and Microsoft, we provided and personally handed out customized Microsoft Surface laptops to each Kidd’s Kids family. Each laptop was personalized with trip information preloaded in the devices.

Customized Microsoft Surface laptops were presented to each Kidd's Kids family.
Customized Microsoft Surface laptops were presented to each Kidd’s Kids family.

The gift of technology is an impactful one for the families. The children use these devices for schoolwork as well as entertainment when they are in the hospital, and for some, who are nonverbal, technology devices are valuable communication tools.

Kidd Kraddick founded Kidd’s Kids in 1991 with a dream to make a difference in the lives of children and their families who were dealing with life-altering conditions. The Irving, Texas-based organization has sent over 4,000 children and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida.

The FUSION OF IDEAS team and families onsite to help present the laptops.
The FUSION OF IDEAS team and families onsite to help present the laptops.

A Customized Experience in NYC: 53rd Annual International Achievement Summit

More than 80 aspiring young scholars, scientists, entrepreneurs and public servants recently gathered in New York City to meet with some of the world’s most outstanding leaders in the arts, sciences, business and public service.

The program, 53rd Annual International Achievement Summit, hosted by the American Academy of Achievement, welcomed recipients of the Nobel Prize and Pulitzer Prize, Justices of the United States Supreme Court, and members of the Rock and Roll Hall of Fame. 

Guests at the 53rd International Achievement Summit. Photo source: American Academy of Achievement
Guests at the 53rd International Achievement Summit. Photo source: American Academy of Achievement

The highlight of the program was the Banquet of the Golden Plate where 34 guests of honor were inducted into the Academy and presented with the Golden Plate Award.

Some of this year’s guests of honor included: Two Nobel Peace Prize laureates, Leymah Gbowee and Nadia Murad; American blues guitarist and singer, Buddy Guy; Justice of the U.S. Supreme Court Brett M. Kavanaugh; The Who’s Pete Townshend and Roger Daltrey; musical theatre composer Andrew Lloyd Webber; and designer Thomas Heatherwick.

Attendees at the event used iPads that contained preloaded content, including an app that directs the guest to the event’s agenda, as well as iBooks and podcasts created by the Academy. Each tablet was protected by a smart cover printed with a custom design artwork for the event. All of these services, including the kitting of the iPad packages, were serviced by FUSION OF IDEAS.

“We plan all year for our International Achievement Summit and it’s important that we create the best experience for our guests,” said Ethel Terrado-Lowe, Academy of Achievement Director of New Media and Design. “The FUSION OF IDEAS team understood our mission and were not just order takers, they were partners with us in creating a complete brand experience for our program guests. The team was timely, responsive and knowledgeable, which made working with them a seamless experience.” 

The American Academy of Achievement is a nonprofit organization that brings together the most accomplished people from diverse fields around the world to encourage and inspire the next generation. The organization was founded by Brian Blaine Reynolds, a photographer known for his contributions to Life magazine and Sports Illustrated, in order to bring aspiring young people together with preeminent achievers, who excel in their chosen professions.

Attendees used iPads with a custom-printed smart cover. Inside the iPad, there was a preloaded app directed the guest to the event’s agenda.
Attendees used iPads with a custom-printed smart cover. Inside the iPad, there was a preloaded app directed the guest to the event’s agenda.
Leymah Gbowee of Liberia, the recipient of the Nobel Peace Prize, addresses Academy delegates and members at the Summit. Photo credit: American Academy of Achievement.
Leymah Gbowee of Liberia, the recipient of the Nobel Peace Prize, addresses Academy delegates and members at the Summit. Photo credit: American Academy of Achievement.
Some of the guests of honor at the Summit included: Anthony M. Kennedy, retired Justice of the United States Supreme Court, and Steven Tyler, Rock and Roll Hall of Fame singer and songwriter. Photo credit: American Academy of Achievement
Some of the guests of honor at the Summit included: Anthony M. Kennedy, retired Justice of the United States Supreme Court, and Steven Tyler, Rock and Roll Hall of Fame singer and songwriter. Photo credit: American Academy of Achievement

Present Perfect: The Art of Corporate Gifting

A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business. 

When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:

High-End or Budget? 

Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list. 

There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.
There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.

Company Logo and Customization.

To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider. 

That being said, keep in mind that you can minimize the size of your logo and still have your brand printed but in a more subtle way. Second, customization does not have to come in the form of a logo. For example, you can personalize the gift by adding the recipient’s name. 

Adding your recipient's initials on their gift is a subtle and unique way to personalize the gift.
Adding your recipient’s initials on their gift is a subtle and unique way to personalize the gift.

Packaging.

We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.

First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.
First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.

Perfecting the Unboxing Experience

We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.

What is “unboxing”?  

‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.

Why does it matter to businesses?

For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.

People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.

What does it take to create a memorable unboxing experience?

  • Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.

For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.

Custom box created for Apple iPad with a custom designed device sleeve
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
  • Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
Personal note from sender included with a gift card.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
  • Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Custom branded Apple iPad Mini and smart cover, and customized device sleeve
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.

When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.