Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.

Hosting a Virtual Event? Here’s How to Impress Your Attendees

Organizations are shifting from in-person to virtual events and conferences to bring like-minded people and industry peers together. Because of the many benefits of virtual (or online) events, they are proving themselves to be a popular and effective tool for businesses in the future.

Not having valuable face-to-face interactions doesn’t mean you can’t still make an impression on your audience. In fact, it’s actually more important to provide value to your event attendees when your event goes from in-person to digital.

A meaningful, physical gift can make an impression and help your online event stand out from others. With the rise of remote and work-from-home individuals, high-tech gifts like wireless earbuds, or portable chargers and speakers are desirable as well as practical.

1. Make your gift memorable and personal. Instead of giving a product that looks like all others, make it unique with customization. Add your company logo, the event name, or even a catchy design. 

2. Create a unique unboxing experience with a properly kitted package and a personal note. This can be the difference between a box that is put aside and a memorable gift. 

 

 

3. And finally, have your gift arrive before the event to create excitement. That surprise-and-delight moment can build anticipation for your event and engage your audience in an ultra meaningful way.

When you need a complete gifting solution, let FUSION OF IDEAS be your one-stop shop. We can support you with everything from customizing your gift to packaging and delivering to your recipient’s doorsteps.

Check out our ideas for a high-tech, high-impact gifting experience at www.fusionofideas.com/gifting.

101 Mobility Creates a Polished Sales Experience Using Technology

As one of the largest and fastest-growing providers of installed mobility and accessibility solutions, 101 Mobility franchise businesses help individuals and businesses across the United States and Canada. 

Its 83 locations (and counting) are independently owned and operated franchise businesses. As a tech solutions provider for the franchise network, FUSION OF IDEAS offers mobile device packaging options that provide the Mobility Consultants the resources they need when meeting with potential customers.

Franchisees have a range of device package options, from the comprehensive package that includes Apple iPad Pro with Apple Pencil and a smart keyboard folio, to the accessories package with just the smart keyboard folio and Apple Pencil. 

“Our Mobility Consultants have a huge advantage over our competitors when they use iPads from FUSION OF IDEAS,” said Jessica Kraszeski, 101 Mobility market manager. “Customers are always impressed with our professionalism, from the sleek branding to the polished sales presentations. We are proud to incorporate the iPad into our sales process.”

All devices and accessories are customized with the 101 Mobility logo and iPads are preloaded with dedicated apps for the sales team. 

“Potential franchise owners always get excited when we demonstrate our iPad sales process – thanks to FUSION OF IDEAS, we’re able to incorporate this valuable tool into our new franchise package and that really sets us apart.”

101 Mobility consultants use custom-branded technology to create an immersive brand experience for their customers.
101 Mobility consultants use custom-branded technology to create an immersive brand experience for their customers.
iPad Pros used by the company's Mobility Consultants include the company logo on the tablet screens and select apps preloaded on the device.
iPad Pros used by the company’s Mobility Consultants include the company logo on the tablet screens and select apps preloaded on the device.

OtterBox OtterSpot Brand Experience

As the workforce is moving to remote workplaces and virtual meetings, it’s more important than ever to stay powered. 

The new OtterBox OtterSpot Wireless Charging System, the world’s first stackable charging system, has the ability to charge multiple batteries and devices at once to ensure fully charged devices all day long. This charging system comes with a charging base and two wireless charging batteries, each offering the perfect canvas for creating a brand experience with your company logo. 

With FUSION OF IDEAS’ full-color UV direct printing process, you never have to worry about the artwork chipping or fading. Additionally, we can offer a customized device sleeve that fits snuggly around the OEM packaging for a pristine unboxing experience, or customized gift wrap for a unique employee or customer gift.

Right now, we are offering an OtterBox OtterSpot Brand Experience that includes the OtterSpot Wireless Charging System with a base and two batteries, with a single artwork on all pieces. Variable design options are available for a unique design on each battery ($10 for each additional design).

Additionally, we are including:

  • Complimentary Personalized Insert Card from the company leader or host to help keep the company brand or message.
  • Complimentary Multiple-Destination Shipping & Handling*

*Actual shipping rates still apply. Individual boxing, labeling and handling will be waived.

OtterBox OtterSpot Brand Experience

To get a complimentary digital rendering of your company logo on an OtterBox OtterSpot, email us at info@fusionofideas.com or call 949-453-0740.

Salon Talk: An Immersive Brand Experience for Social Dry Lounge

Social Dry Lounge (SDL) is a Southern California luxury, full-service hair salon with six locations that offer hair blowouts and professional make-up services. The professionals at Social Dry Lounge aim to make every visit a first-class experience from the moment the customer walks through the doors with comfortable seating, complimentary refreshments, digital entertainment, and professional services. The salon is known for going above and beyond by providing guests with an iPad for personal use throughout their stay. 

For the grand opening of one location, FUSION OF IDEAS partnered with the salon to elevate the brand experience through technology. The back of each iPad used for guests was printed with the salon’s logo along with a stylish silhouette in the background. This imagery was created using tones of white, grey, and blue that match the natural aesthetics of the iPad. 

Additionally, the FUSION OF IDEAS creative team designed a customized digital home and lock screen for the iPads. The devices were also installed with digital content including images of hairstyles offered by the salon, applications that provide users with access to the latest fashion magazines, and social applications like Facebook and Instagram. 

Now used to entertain customers and further enhance the VIP experience Social Dry lounge, these customized devices with digital content are an excellent way to extend an experience into the customers’ hands by providing content that interests both the company and customers.