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5 Ways to Make Your Brand Stand Out

Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?

The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:

  1. Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards. 
  2. Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations. 
  3. Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it. 
  4. Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked. 
  5. Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.

In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.

Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.

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Maximizing Digital Content on Mobile Devices

In today’s digital world, content is king. How does your business distribute important content, such as documents, images and videos, to your stakeholders? Content is futile if it’s not accessible or being utilized properly. And with nearly five billion mobile device users worldwide, mobile devices offer the most accessible, effective way for you to share content.

What is digital content?

Digital content is defined as any content that exists in the form of digital data. Beyond PDF, image and video files, digital content can also be an audio file, an infographic, a case study or client testimonial, or even a dedicated mobile application.

What are the different types of digital content?

Browse the internet for just a few minutes and you will see endless amounts and types of content. Check out this list of 101 different types of digital content you can try for your business.

Why should businesses preload digital content on mobile devices?

There are two main reasons businesses preload digital content on mobile devices:

  • Brand experience. Businesses use digital content to differentiate themselves, elevate their brand experience, and engage with customers. In particular, companies that give mobile devices as corporate gifts benefit from having preloaded digital content. When the recipient sees your company logo and can immediately access relevant information about your business upon turning on the device, it takes the recipient to another layer of the brand experience.
Black Box Corporation used customized Apple iPads with preloaded digital content as employee gifts.
Black Box Corporation uses customized Apple iPads with preloaded digital content as employee gifts.
  • Workflow efficiency. For enterprises with remote employees, a sales team or field workers, preloading digital content on company devices can help employees to enjoy maximum flexibility with increased productivity.

As an example, Atlas Roofing utilizes Apple iPads to help its contractors execute daily tasks efficiently. These iPads are preloaded with Atlas applications and worker tools and personalized with custom home and lock screens, enabling the contractors to access the resources they need with a click of a button.  

Atlas Roofing offers Apple iPads with preloaded, dedicated applications and tools for its contractors.
Atlas Roofing offers Apple iPads with preloaded, dedicated applications and tools for its contractors.

Where does FUSION OF IDEAS fit in?

FUSION OF IDEAS maximizes the reach of your digital content by preloading PDF, image or any other files onto a mobile device without you ever having to touch the device. We can customize your home and lock screen, remove or hide applications, and upload content to digitally personalize the device for your business.

At the end of the day, it’s about ease of use, engaging your user, flexibility and productivity, and accessing the right information anytime, anywhere. For more information about our digital content services, visit fusionofideas.com/branding.

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Creating An Unparalleled Welcoming Experience For New Homeowners

For over 30 years, Consultatio Real Estate has successfully developed innovative high category real estate projects in prime locations.

Passionate about transforming ordinary into extraordinary, Consultatio Real Estate wanted the most high-end, absolute best for their tenants. They wanted to create an unparalleled welcoming experience for new homeowners of both the Oceana Key Biscayne and Bal Harbour properties that reflected the union of art, real estate and technology.

In 2014, Consultatio needed a solution for their welcoming process with their Oceana Key Biscayne project.  They wanted a very unique gift experience for the tenants of Consultatio Real Estate that would capture the attention of future homeowners and provide a suitable resource for displaying the many amenities the property had to offer. As an unprecedented solution to enhance Consultatio’s welcoming process, FUSION created fully equipped and branded iPads, including a custom sleeve, branded Smart Cover, and preloaded with custom iOS content, providing each tenant with a little piece of art for their new home. The tenants loved the gift so much that Consultatio knew it needed to be part of their next project.

This year, when the Bal Harbour property neared completion, Consultatio Real Estate connected with FUSION again to discuss the next rollout of customized iPads. It was quickly discovered that among the many exquisite works of art on the Bal Harbour property, one in particular stood out above the rest. Created by iconic Americana artist Jeff Koons, the mirror-polished, stainless steel sculpture “Pluto and Proserpina” stands over 10 feet tall and serves as a centerpiece of the property. Using this masterpiece as an inspiration, FUSION presented a new complete iPad package with a design that surpassed expectations. Consultatio loved the new packaging and exquisite custom gift boxes built specifically for their custom project with high-end materials fit to be displayed on a coffee table. The iPads were customized with pre-loaded content about the property and its amenities. A custom printed Smart Cover paired nicely with the full-color printed iPad. A custom sleeve was also fitted around the iPad box before it was inserted into the gift box. The result was a stunning, one-of-a-kind gift for each tenant to feel welcomed and cherished.

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What’s In Our Mission Statement?

We have a mission statement, so what?

Our mission statement is extremely important to us at FUSION. It is our guiding star and keeps us going in the right direction. It reminds us why we do what we do. We are proud of what we’ve been able to accomplish the last 10-years, and all of the companies across the world that we have been able to impact and help grow through the use of technology. So without further ado, here is our simple, but very powerful mission statement.

Fusion of Ideas is dedicated to delivering high-impact brand experiences through mobile integration—we call it the Art of Mobility. We are committed to flawless execution with every project, large or small – not because we have to, but because no one else will. We dedicate efforts to the constant development and growth of our team to ensure we are capable of consistently exceeding the demands of our clients. We proudly develop all of our projects in America, and flawlessly deploy them worldwide. The insight we possess and our commitment to the client experience is our competitive advantage. Our motivation is challenging companies to fundamentally change the way that they do business by leveraging the constant and necessary changes of technology in order to empower them to remain relevant.

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Welcome!

The Fusion of Ideas Headquarters , located in Lake Forest, CA

Welcome to our Fusion of Ideas blog! We are a bold and cutting-edge company that is excited to open our doors a little more, and let you see inside the wonder of Fusion of Ideas. While we’ve been in business since 2007, we’ll get into more details later about our story and how we came to be, we wanted to give you a quick summary of what we do.  Who are we?

Fusion of Ideas helps businesses integrate and maximize mobility in their organizations through technology and brand experiences.

In a nutshell, Fusion of Ideas helps companies put together and implement programs for any of their mobile device (tablets, laptops, phones) needs. For example, say a major car brand wanted to have iPads in all of their locations as a sales tool for sales reps on the floor. FUSION would consult with that company to help them figure out the logistics of the program. If an ordering portal specific to their program is needed, Fusion can create it.

FUSION would then help that company with branding the iPads with the company’s logo (maybe even putting a specific dealership’s name on each device). FUSION would create cases or Stealth Armor (Fusion’s exclusive protective film) branded with the company’s logo on them to help protect the iPads with style. FUSION could also customize any accessory they might need such as headphones, speakers, styluses, etc.

FUSION would upload digital content to the devices, putting the company’s logo or desired home and lock screens onto the device. FUSION would place the apps or programs that they wanted on the device in the order and look that they want. FUSION could add catalogs or sales materials into apps/programs that would be easily accessible to the companies. And on top of all that, the FUSION app development team could create a custom app for that company to use with whatever program they are implementing.

When the devices are all powered and ready to go, FUSION can kit in any marketing materials needed, provide special packaging, and shrink wrap the devices ready to go back out. Devices can be shipped to multiple destinations across the world.

Outside of actually servicing the devices, FUSION also offers Mobile Device Management, help desk, break/fix, and training programs. One of the things we pride ourselves in is the fact that we handle all of these services under one roof. There are competitors out there that may do bits and pieces of what we do, but no one else handles every aspect of the project all in one location. We help empower companies to keep doing what they are good at by letting us figure out the logistics behind each project.

So now that you have a general sense of what we do, we can’t wait to share some of our exciting projects with you. Thanks for your interest and your time with checking us out! We hope we can WOW you with some of the cool things we constantly have going on.

If you’re interested in seeing more, feel free to stop by our Instagram  Facebook  or LinkedIn pages.