brand equity

April 24, 2019May 9, 2019

5 Ways to Make Your Brand Stand Out

Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?

The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:

Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards.
Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations.
Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it.
Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked.
Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.

In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.

Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.

April 11, 2019

Maximizing Digital Content on Mobile Devices

In today’s digital world, content is king. How does your business distribute important content, such as documents, images and videos, to your stakeholders? Content is futile if it’s not accessible or being utilized properly. And with nearly five billion mobile device users worldwide, mobile devices offer the most accessible, effective way for you to share content.

What is digital content?

Digital content is defined as any content that exists in the form of digital data. Beyond PDF, image and video files, digital content can also be an audio file, an infographic, a case study or client testimonial, or even a dedicated mobile application.

What are the different types of digital content?

Browse the internet for just a few minutes and you will see endless amounts and types of content. Check out this list of 101 different types of digital content you can try for your business.

Why should businesses preload digital content on mobile devices?

There are two main reasons businesses preload digital content on mobile devices:

Brand experience. Businesses use digital content to differentiate themselves, elevate their brand experience, and engage with customers. In particular, companies that give mobile devices as corporate gifts benefit from having preloaded digital content. When the recipient sees your company logo and can immediately access relevant information about your business upon turning on the device, it takes the recipient to another layer of the brand experience.

Black Box Corporation uses customized Apple iPads with preloaded digital content as employee gifts.

Workflow efficiency. For enterprises with remote employees, a sales team or field workers, preloading digital content on company devices can help employees to enjoy maximum flexibility with increased productivity.

As an example, Atlas Roofing utilizes Apple iPads to help its contractors execute daily tasks efficiently. These iPads are preloaded with Atlas applications and worker tools and personalized with custom home and lock screens, enabling the contractors to access the resources they need with a click of a button.

Atlas Roofing offers Apple iPads with preloaded, dedicated applications and tools for its contractors.

Where does FUSION OF IDEAS fit in?

FUSION OF IDEAS maximizes the reach of your digital content by preloading PDF, image or any other files onto a mobile device without you ever having to touch the device. We can customize your home and lock screen, remove or hide applications, and upload content to digitally personalize the device for your business.

At the end of the day, it’s about ease of use, engaging your user, flexibility and productivity, and accessing the right information anytime, anywhere. For more information about our digital content services, visit fusionofideas.com/branding.

February 21, 2019

Wealth Management Firm Invests in a Digital Client Experience

Wealth management group Garrison Murphy Wealth Management (GMWM) has a fiduciary duty to their clients to provide transparency in their investment and wealth management services.

One of the ways they are delivering on that promise is by engaging with their clients via iPads that securely display all aspects of their financial life. This custom-branded iPad with GMWM’s logo serves as a communication tool through which GMWM can deliver advice, content and services. Clients can view and access their financial data and important documents in real time and securely transmit, store and share documents with interested parties.

This open-architecture approach has allowed the firm to break away from traditional, time-intensive quarterly or semi-annual meetings and to foster collaboration between the firm and clients. By going digital, GMWM has seen cost savings from the elimination of printing, binding, and physical storage of paperwork.

“It has been a pleasant experience to work with FUSION OF IDEAS,” said Nickole Garrison, GMWM Vice President and Chief Client Officer. “Until we connected with them, we were unable to find a company who could do the custom etching on our clients’ iPads. FUSION OF IDEAS was not only able to do the etching, but they also helped us find a solution for the custom packaging we were in search of for the iPad boxes.”

GMWM, we are honored to be a part of your digital transformation.

February 13, 2019

The Beauty is in the Details at Viceroy Los Cabos

Photo credit: Viceroy Los Cabos

One of the newest resorts in Cabo San Lucas, Mexico, Viceroy Los Cabos is an architectural masterpiece, wrapped by ocean water in Mexico’s Baja California peninsula. A modernist dreamscape with futuristic designs, every detail of the luxury resort is considered, from the eye-catching, bold facade to the rich textures and unique art pieces throughout the property.

As one of the first experiences at the resort, guests are greeted at the hotel lobby by receptionists using HP laptops custom-branded by FUSION OF IDEAS. The back of each laptop is wrapped with StealthArmor, our proprietary protective film, showcasing the location’s signature gold sundial design.

StealthArmor is a precisely fitted film that maintains the thin lines of the laptop while offering style and protection. Because it is heat-bonded, the film is not permanent and used as a protective cover for nearly any mobile device without adding the unnecessary bulk of traditional cases.

A growing number of brands, particularly those in the hospitality and other consumer-facing industries, are using logos or other branding elements on their business devices as a way to elevate their brand equity.

In the case of Viceroy Los Cabos, the customized laptops with the resort’s sundial design complete the look of the striking hotel lobby, where every facet is part of the experience.

Customized HP laptops that are used at the Viceroy Los Cabos guest lobby

February 7, 2019September 12, 2019

Custom-Branding Beyond Phones and Tablets

Think beyond traditional mobile devices for branding. Pictured here: Fujifilm Instax Cameras

Businesses are increasingly finding value in custom-branding mobile technology. Branded technology can be used as:

a marketing tactic to elevate brand equity;
employee rewards or as gifts to clients and vendors;
a theft deterrent for company devices by having the company logo printed on them.

As one of our core services, customization is our business. We have partnered with more than 2,000 brands to create customized solutions, with phones and tablets being the most popular tech devices for custom branding. In the past few years, mobile accessories – such as device cases, speakers and headphones – have gained traction, particularly during the gifting season.

Our capabilities do not stop there. With laser etching, color printing and StealthArmor (our proprietary protective film) solutions, there is no limit to what we can customize. New products present different specifications, dimensions and materials, making for an exciting challenge for our design and production teams.

As people and businesses continue to move toward mobilization and personalization, we challenge you to think beyond traditional mobile devices and see how customization can take your business to the next level.