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Salon Talk: An Immersive Brand Experience for Social Dry Lounge

Social Dry Lounge (SDL) is a Southern California luxury, full-service hair salon with six locations that offer hair blowouts and professional make-up services. The professionals at Social Dry Lounge aim to make every visit a first-class experience from the moment the customer walks through the doors with comfortable seating, complimentary refreshments, digital entertainment, and professional services. The salon is known for going above and beyond by providing guests with an iPad for personal use throughout their stay. 

For the grand opening of one location, FUSION OF IDEAS partnered with the salon to elevate the brand experience through technology. The back of each iPad used for guests was printed with the salon’s logo along with a stylish silhouette in the background. This imagery was created using tones of white, grey, and blue that match the natural aesthetics of the iPad. 

Additionally, the FUSION OF IDEAS creative team designed a customized digital home and lock screen for the iPads. The devices were also installed with digital content including images of hairstyles offered by the salon, applications that provide users with access to the latest fashion magazines, and social applications like Facebook and Instagram. 

Now used to entertain customers and further enhance the VIP experience Social Dry lounge, these customized devices with digital content are an excellent way to extend an experience into the customers’ hands by providing content that interests both the company and customers. 

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Wealth Management Firm Invests in a Digital Client Experience

Wealth management group Garrison Murphy Wealth Management (GMWM) has a fiduciary duty to their clients to provide transparency in their investment and wealth management services.

One of the ways they are delivering on that promise is by engaging with their clients via iPads that securely display all aspects of their financial life. This custom-branded iPad with GMWM’s logo serves as a communication tool through which GMWM can deliver advice, content and services. Clients can view and access their financial data and important documents in real time and securely transmit, store and share documents with interested parties.

This open-architecture approach has allowed the firm to break away from traditional, time-intensive quarterly or semi-annual meetings and to foster collaboration between the firm and clients. By going digital, GMWM has seen cost savings from the elimination of printing, binding, and physical storage of paperwork.

“It has been a pleasant experience to work with FUSION OF IDEAS,” said Nickole Garrison, GMWM Vice President and Chief Client Officer. “Until we connected with them, we were unable to find a company who could do the custom etching on our clients’ iPads. FUSION OF IDEAS was not only able to do the etching, but they also helped us find a solution for the custom packaging we were in search of for the iPad boxes.”

GMWM, we are honored to be a part of your digital transformation.