Music to Our Ears: Premium Audio Brand Experiences

Voice assistant speakers from big-hitters like Apple, Sonos, JBL and Google have never been so smart. They know today’s headlines and weather and can answer trivia questions with a simple voice command. These speakers also play your chosen music over Bluetooth or wi-fi, and some can access music streaming services.

Because of their practicality, smart speakers are popular gift options for businesses as part of their corporate gifting and employee incentive programs.

We help companies to take their gifting up a notch with branding, packaging and deployment solutions. 

  • Branding: Adding your company logo or design on the product helps with brand recognition and exposure. FUSION OF IDEAS does this through direct color printing, laser etching or StealthArmor, a thin vinyl for a semi-permanent branding solution.
  • Custom Packaging: Packaging solutions such as a customized device sleeve that fits snuggly over the OEM box and custom gift wrap are also ways to make a gift stand out from others. A personalized insert tag with a note from the company leader or sender is another way to customize your gift and add a personal touch.
  • Deployment: Whether you need to send a gift to one or multiple recipients, FUSION OF IDEAS has you covered with our white-glove deployment service. We can ship individually to domestic and international locations without you having to touch a single device. 

And finally, check out our current favorite smart speakers.

Sonos Roam

Sonos Roam with direct UV color print
Sonos Roam with direct UV color print

Apple HomePod mini

Apple HomePod mini with direct UV color print on clear StealthArmor
Apple HomePod mini with direct UV color print on clear StealthArmor

Google Nest Audio

Google Nest Audio with direct UV color print and custom device sleeve
Google Nest Audio with direct UV color print and custom device sleeve

Sonos One

Sonos One with StealthArmor, thin, heat-bonded vinyl for a semi-permanent branding solution
Sonos One with StealthArmor, thin, heat-bonded vinyl for a semi-permanent branding solution

Bose Soundlink Revolve

Bose Soundlink Revolve with StealthArmor
Bose Soundlink Revolve with StealthArmor

SAAC Expo 2021

With the holiday gifting season on the horizon, FUSION OF IDEAS headed back on the road and recently participated in person at SAAC Expo 2021 in Anaheim, Calif. 

SAAC (Speciality Advertising Association of California) holds an annual event that brings together suppliers and distributors in the promotional industry. This year, FUSION OF IDEAS participated as an exhibitor to show the latest and most popular high-tech products that can be customized for the 2021 corporate gifting season.

Attendees were able to see the products up close and speak with our team about their upcoming gifting needs. Check out highlights from the event.

SAAC (Specialty Advertising Association of California) Expo 2021 was held Aug. 5-6 in sunny Southern California
SAAC (Specialty Advertising Association of California) Expo 2021 was held Aug. 5-6 in sunny Southern California
FUSION OF IDEAS featured the latest high-tech products for the 2021 holiday gifting season.
FUSION OF IDEAS featured the latest high-tech products for the 2021 holiday gifting season.
Distributors in the promotional industry get an up-close look at the premium gifting options for their clients.
Distributors in the promotional industry get an up-close look at the premium gifting options for their clients.
The FUSION OF IDEAS team explains our end-to-end solutions for gifting, including decorating, packaging, kitting and shipping.
The FUSION OF IDEAS team explains our end-to-end solutions for gifting, including decorating, packaging, kitting and shipping.
More than 300 promo industry suppliers exhibited in the regional event this year.
More than 300 promo industry suppliers exhibited in the regional event this year.

The HomePod mini and AirPods Max Brand Experience

Two new Apple products have taken the music listening experience by a storm: HomePod mini and AirPods Max. These devices feature room- and ear-filling sounds, and are the latest technology in the Apple product lineup. 

Doing what they do best, our production and design teams used our laser and direct printing process to create brand experiences for the devices.

HomePod mini

HomePod mini is the latest smart speaker that packs a punch with its unique design and powerful sound. The device can be personalized on the display top using direct color print on clear StealthArmor, a fitted protective film that offers a semi-permanent branding solution. 

AirPods Max

We use laser etch for permanent branding of artwork or your company logo directly on the aluminum cups on the over-ear headphones. For gifting, we offer a custom device sleeve that fits snugly over the original device box, personalized insert cards and custom gift wrap.

Check out the AirPods Max unboxing experience:

For more gifting ideas, visit www.fusionofideas.com/gifting.

2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

7 Habits of a Thoughtful Gift-Giver

If you’re wondering whether or not a corporate gifting program is appropriate for this odd year, the answer is yes! 

In today’s times of working from home and virtual conferences, it’s more important than ever to create personal connections and engage your clients and employees. They want to know they are being thought of and that they are appreciated. 

For many businesses, planning the annual corporate gifting program can be stressful. There are many things to consider such as budget, the gift itself, and even the logistics of how gifts will be delivered, particularly since the workforce may be remote this year.

But it’s important to remember that in corporate gifting, the gift itself is never the principal message. Rather the gift is a tangible asset that helps communicate the message of appreciation, thoughtfulness and connection. It’s not surprising to hear that when recipients note a business gift as memorable, the gift’s return on investment increases by 40 percent

As we enter this gift-giving season, we want to share 7 habits of thoughtful gift-givers to help your company stand out from the crowd:

Plan ahead.

Simply put, don’t wait until the last minute to plan and execute your corporate gifting program. There are two main benefits to planning ahead: you have more gift options to choose from and you save on budget by not having to utilize rush shipping. If you haven’t gotten started on your gifting program this year, begin now.

Don’t focus on the cost.

Consider how much you routinely spend taking a client out for a nice meal or entertainment. Yet, when it comes to gifts, businesses tend to figure out how little they can spend. Particularly since many companies are forgoing large holiday gatherings this year, use that budget toward “first-class” gifts for your employees and VIP clients.

Consider the usefulness of the gift.

A practical gift is one that shows thoughtfulness because it can be used year-round. Our best advice: Avoid poor-quality items that can easily break or one-time use products and your gift will be repurposed throughout the year! 

Make it personal.

If you prefer not to put your company logo front and center on a product, you can still offer a gentle reminder of who the gift came from by adding your logo on a subtle location on the gift. Another way to personalize and make the recipient feel special is by printing the recipient’s name or family name on the product. Personalization shows that you took time to personally think of the recipient and that gift is not part of mass distribution.

Think about the presentation.

Creating a memorable unboxing experience shows that you put thought into the gift from beginning to end. How the gift is presented to your recipient is just as important as the gift itself. Many components go into the presentation of a gift, from the packaging to gift wrap and even a personal greeting or tag.

Make it easy to receive.

Because many in the workforce are still working from home, getting a pleasant surprise in the mailbox or on the doorstep can make a person’s day. Using a shipping partner to deliver your gift directly to the recipient pays off as it shows consideration and thoughtfulness. 

Enjoy the gift of gift-giving.

A thoughtful gift giver does not think about what he or she will get in return. Gift-giving is about showing that you thought about them enough to take time and money to purchase a gift. You do it because you want to show your gratitude and not because you expect something in return.

For ideas on our highly-rated business gifts for 2020, visit our Corporate Gifting site at www.fusionofideas.com/gifting.