While advanced technology and cool gadgets often take the spotlight, tech accessories – such as wireless chargers, phone accessories and speakers – are growing in the marketplace while quietly improving the lives of mobile device consumers.
The adoption of mobile devices worldwide is driving the global tech accessories market to grow to more than $100M by 2023, according to Research Nester, a leading service provider for strategic market research and consulting.
The demand for personalization of tech accessories reflects the growth in this product category. Here are three accessory types that FUSION OF IDEAS’ clients are creating brand experiences for.
The vast majority of Americans – 96 percent – now own a mobile device of some kind. Aside from its practicality, wireless chargers are growing in popularity because you don’t have to worry about the possible mess from tangled cords.
Battery packs give you the freedom to power up on the go. Its shape lends itself to be the perfect canvas to brand it with a company logo or design, adding a touch of personalization to the device.
Bluetooth and wireless speakers let you bring your favorite music, podcasts and audiobooks with you anywhere you go. Customization takes it up a notch for a unique business gifting experience.
There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.
Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities.
Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.
Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:
Gift-giving is an important part of the human experience. The act of giving helps define our relationships, strengthens our bonds and reinforces our feelings toward the recipient.
When it comes to giving business gifts, the results are the same: it builds and strengthens relationships with your employees, customers and vendors. It’s a way to recognize an employee who has met or exceeded his or her sales goal; thank a customer who has supported your business year-round; and show appreciation to a stakeholder who has invested in your company.
The holiday season is a great time to show your employees that they are an important asset to your business and recognize individuals who have achieved goals or milestones.
Studies reveal that 79 percent of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving. And a startling 65 of Americans in the workforce report that they weren’t recognized even once last year.
Feeling appreciated or being recognized has been proven to change an employee’s mentality from “My efforts will get me by,” to “I’m dedicated, committed and motivated to do my best at my job.”
It’s also important to remember that recognizing employees should be an ongoing effort and not limited only to the holiday season. Also, there are many ways for an employer to use corporate gifting to build up, fuel and recognize employees.
Showing customers your appreciation can greatly influence their loyalty and advocacy, which in turn leads to customer retention and increased sales. Keeping your customers happy is about making them feel like you care about them, valued and appreciated.
This is the foundation of a customer appreciation strategy.
While there are many ways to show appreciation to customers, corporate gifting is easy to implement as part of your customer appreciation strategy. If you take care of your customers, they will take care of your business.
Here are a few other ways to thank customers:
Offer a loyalty program with tiered rewards
Make a donation in their honor
Treat customers to a complimentary upgrade
Send a handwritten note.
The Power of Personalization
In today’s world, where the prevalence of personalization is so prominent in our daily lives, personalization should also play a part in a company’s corporate gifting strategy. One of the most popular ways to personalize, or customize, a gift is by adding your company logo or brand on the gifting product.
A business gift customized with your company logo can benefit both your employees and customers. Because your employees have a stronger emotional connection to your company and brand as they are a part of the daily business, branded gifts offer meaning and significance to your workforce.
For your customers, when a business gift that has value and use (versus a generic item) and it includes branding, nearly nine out of 10 recipients are able to remember the branding eight in 10 can recall messaging from at least one branded product they received (Source: Promotional Products Association International).
It is important to remember that a corporate gift should be carefully thought through. After all, it is an investment the company is making towards strengthening its relationship with clients, employees, investors and partners. When emotions are at the heart of the relationships between brands and consumers, they steer conscious decisions and drive unconscious decisions.
We rounded our favorite tech gift ideas this holiday season:
Wireless Earbuds – Ultracompact and lightweight, wireless earbuds offer features such as noise-cancellation and a customizable fit. Wireless earbuds options are abundant, including Apple AirPods and the new AirPods Pro, Samsung Galaxy Buds, Powerbeats Pro by Beats by Dre and the new Amazon Echo Buds.
Smart Speakers – A starting device or a complement to a complete smart home system, smart speakers or smart assistants like Amazon Echo or Google Home help you around the house, offers entertainment and more, all through voice commands.
Portable and Wireless Chargers – A practical gift option, mobile chargers are versatile for all types of technology. Popular wireless charger options include Belkin and Samsung and there are portable charger options from Mophie and Nimble.
Complete the brand experience with personalization. Adding the recipient’s name or using customized packaging with your company logo can make a lasting impression. For more corporate gifting ideas, visit www.fusionofideas.com/gifting.
More than 80 aspiring young scholars, scientists, entrepreneurs and public servants recently gathered in New York City to meet with some of the world’s most outstanding leaders in the arts, sciences, business and public service.
The highlight of the programwas the Banquet of the Golden Plate where 34 guests of honor were inducted into the Academy and presented with the Golden Plate Award.
Some of this year’s guests of honor included: Two Nobel Peace Prize laureates, Leymah Gbowee and Nadia Murad; American blues guitarist and singer, Buddy Guy; Justice of the U.S. Supreme Court Brett M. Kavanaugh; The Who’s Pete Townshend and Roger Daltrey; musical theatre composer Andrew Lloyd Webber; and designer Thomas Heatherwick.
Attendees at the event used iPads that contained preloaded content, including an app that directs the guest to the event’s agenda, as well as iBooks and podcastscreated by the Academy. Each tablet was protected by a smart cover printed with a custom design artwork for the event. All of these services, including the kitting of the iPad packages, were serviced by FUSION OF IDEAS.
“We plan all year for our International Achievement Summit and it’s important that we create the best experience for our guests,” said Ethel Terrado-Lowe, Academy of Achievement Director of New Media and Design. “The FUSION OF IDEAS team understood our mission and were not just order takers, they were partners with us in creating a complete brand experience for our program guests. The team was timely, responsive and knowledgeable, which made working with them a seamless experience.”
The American Academy of Achievement is a nonprofit organization that brings together the most accomplished people from diverse fields around the world to encourage and inspire the next generation. The organization was founded by Brian Blaine Reynolds, a photographer known for his contributions to Life magazine and Sports Illustrated, in order to bring aspiring young people together with preeminent achievers, who excel in their chosen professions.