A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business.
When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:
High-End or Budget?
Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list.
Company Logo and Customization.
To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider.
We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.
Personalization is the way of the future, at least according to Apple. At the Apple event earlier this week, the tech giant launched Apple Watch Studio, which lets you mix and match Apple Watch casings and straps to get the exact look that you want.
Taking it a step further, add your company logo or a custom design opens a branding opportunity for your business. It’s a gift-giving opportunity for your employees or a way to say “thank you” to a vendor or client.
Custom branding options on the Apple Watch:
Company or recipient name on the blank side of the case
Logo or design on the Watch button
Custom design or logo etched on the Sport Bands
Color logo or design on the charger
Being able to choose the material, style and color of your Apple Watch case and bands, there are over a 1,000 different watch customization options. Being able to add your own logo or design, the possibilities are endless. There is truly a watch for everyone.
True wireless earphones are dominating the audio market. They are compact, convenient and most offer excellent sound quality. Apple AirPods, as the first true wireless earphones on the market, have been the ones to beat. Since its initial launch in 2016, AirPods has been our most popular device for customization, particularly for corporate gifting.
We’re thrilled about the latest release in this product category – Powerbeats Pro. Aimed at the sporty crowd, these wireless earphones have been rated highly for its design, sound and battery life.
As with any new product offering, we are excited to showcase the impactful brand experience through our customization services. Watch this video to see the power behind creating a memorable unboxing experience.
Agile Physical Therapy, a privately owned physical therapy company, recently hosted its 17th Annual Agile State of the Company at its headquarters in Palo Alto, Calf. The event brought together its 125-plus person team to celebrate the successes of the past year and highlight where the company is headed.
Prior to the annual gathering, Agile worked with FUSION OF IDEAS to customize 30 Apple AirPods that would be presented to select employees during the special event. The company’s logo was printed on the charging case and bonded with UV so it does not scratch, chip or fade.
“We were so excited when we received our AirPods because they looked absolutely amazing,” said Chris Reed, CFO at Agile Physical Therapy. “We wanted to give a special appreciation gift to our loyal employees who have been with the company for over five years. It was our way of thanking them for their hard work and dedication to Agile.”
Founded in 2002, Agile Physical Therapy has more than 125 employees, including over 60 board-certified clinical specialists in orthopedics, sports, hand therapy or pelvic health. The organization has locations across California in Palo Alto, San Mateo, Los Altos, and Los Angeles.