NHL’s Vegas Golden Knights announced broadcasting talent changes in the fall and most recently, revamped the look of their in-studio mobile technology.
FUSION OF IDEAS worked with the Golden Knights to refresh the devices used by the new broadcast team by creating a custom design for their Apple Macbook Air laptops and iPad Air. The new artwork features the team’s logo in full color and is adhered to the laptops and iPad using FUSION OF IDEAS’ heat-bonded protective film, StealthArmor.
Fans can watch the Golden Knights on all regionally televised AT&T SportsNet game broadcasts. AT&T SportsNet, the official TV home of the Vegas Golden Knights, will produce and televise 76 games during the 2019-20 regular season.
As you may already know, FUSION OF IDEAS is deeply passionate about helping businesses mobilize and scale. We believe in creating high-impact brand experiences through the power of customization.
This holiday season, we helped businesses in all industries create impactful corporate gifting programs. And as we look ahead to the new year and a new decade, we are focused on accelerating our momentum in customization.
FUSION OF IDEAS will be on the road at two marquee industry events in January:
As attendees at CES (Consumer Electronics Show) in Las Vegas on January 6-10
As exhibitors, booth #647, at PPAI Expo (Promotional Products Association International) at the Mandalay Bay Convention Center, Las Vegas on January 12-16
We look forward to sharing new and exciting ways to re-define customization for our customers. If you will be attending either show in January, we’d love to meet and discuss your plans for 2020.
Merry Christmas on behalf of the entire FUSION OF IDEAS team,
For more than a decade, we have committed to helping our clients create powerful brand experiences to mobilize and grow their businesses. We do this through our laser etch, full-color direct print and StealthArmor branding solutions, as well as custom device packaging.
Additionally, we are proud to hold the ‘Product Safety Aware’ status in PPAI’s Product Safety Awareness Program. This means we have met or exceeded the PPAI product safety training and education requirements.
Maintaining this status is an ongoing effort we are committed to. We are dedicated to continuing education on all matters related to product safety and compliance in an effort to increase the value in the service that we deliver.
Founded in 1903, PPAI has a long history of leadership in the development of training and education programs meant to enhance safety programs in the promotional products industry. The Association is the world’s largest and oldest not-for-profit trade association for the $18.5 billion promotional products industry and is the leading provider of promotional products safety and compliance training and education with more than 50-years of professional development and certification.
Gift-giving is an important part of the human experience. The act of giving helps define our relationships, strengthens our bonds and reinforces our feelings toward the recipient.
When it comes to giving business gifts, the results are the same: it builds and strengthens relationships with your employees, customers and vendors. It’s a way to recognize an employee who has met or exceeded his or her sales goal; thank a customer who has supported your business year-round; and show appreciation to a stakeholder who has invested in your company.
Recognize Employees
The holiday season is a great time to show your employees that they are an important asset to your business and recognize individuals who have achieved goals or milestones.
Studies reveal that 79 percent of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving. And a startling 65 of Americans in the workforce report that they weren’t recognized even once last year.
Feeling appreciated or being recognized has been proven to change an employee’s mentality from “My efforts will get me by,” to “I’m dedicated, committed and motivated to do my best at my job.”
It’s also important to remember that recognizing employees should be an ongoing effort and not limited only to the holiday season. Also, there are many ways for an employer to use corporate gifting to build up, fuel and recognize employees.
Show your employees your appreciation with a gift that they can use year-round.
Thank Customers
Showing customers your appreciation can greatly influence their loyalty and advocacy, which in turn leads to customer retention and increased sales. Keeping your customers happy is about making them feel like you care about them, valued and appreciated.
This is the foundation of a customer appreciation strategy.
While there are many ways to show appreciation to customers, corporate gifting is easy to implement as part of your customer appreciation strategy. If you take care of your customers, they will take care of your business.
Here are a few other ways to thank customers:
Offer a loyalty program with tiered rewards
Make a donation in their honor
Treat customers to a complimentary upgrade
Send a handwritten note.
A meaningful gift for your customers goes a long way.
The Power of Personalization
In today’s world, where the prevalence of personalization is so prominent in our daily lives, personalization should also play a part in a company’s corporate gifting strategy. One of the most popular ways to personalize, or customize, a gift is by adding your company logo or brand on the gifting product.
A business gift customized with your company logo can benefit both your employees and customers. Because your employees have a stronger emotional connection to your company and brand as they are a part of the daily business, branded gifts offer meaning and significance to your workforce.
For your customers, when a business gift that has value and use (versus a generic item) and it includes branding, nearly nine out of 10 recipients are able to remember the branding eight in 10 can recall messaging from at least one branded product they received (Source: Promotional Products Association International).
It is important to remember that a corporate gift should be carefully thought through. After all, it is an investment the company is making towards strengthening its relationship with clients, employees, investors and partners. When emotions are at the heart of the relationships between brands and consumers, they steer conscious decisions and drive unconscious decisions.
For more than 25 years, Kidd’s Kids has taken children with life-threatening and life-altering conditions and their families on an all-expense-paid trip to Walt Disney World in Orlando, Florida.
For the ninth consecutive year, FUSION OF IDEAS has gratefully donated our app development and customization services to this amazing cause. Together with Best Buy and Microsoft, we provided and personally handed out customized Microsoft Surface laptops to each Kidd’s Kids family. Each laptop was personalized with trip information preloaded in the devices.
Customized Microsoft Surface laptops were presented to each Kidd’s Kids family.
The gift of technology is an impactful one for the families. The children use these devices for schoolwork as well as entertainment when they are in the hospital, and for some, who are nonverbal, technology devices are valuable communication tools.
Kidd Kraddick founded Kidd’s Kids in 1991 with a dream to make a difference in the lives of children and their families who were dealing with life-altering conditions. The Irving, Texas-based organization has sent over 4,000 children and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida.
The FUSION OF IDEAS team and families onsite to help present the laptops.
As you may already know, FUSION OF IDEAS is deeply passionate about helping businesses mobilize and scale. We believe in creating high-impact brand experiences through the power of customization.
