Likewise, a well-chosen gift bridged the gap with client relationships that are distant.
The pandemic has changed corporate gifting from simply a routine to a business priority.
Furthermore, the $242 billion business is expected to grow another $64 billion over the next three years, as more companies feel the need to boost their connection to partners and prospects that have been working remotely for the last year or more.
Corporate gifting today is driving home the most meaningful effect: making the recipient feel valued and appreciated.
Why Companies Give
A new study by Coresight Research recently surveyed corporate gift buyers across companies up to $30 billion in revenues.
The company’s findings detail the changes the pandemic brought about corporate gifting strategies and predict the trends that will carry that business forward.
The most popular reasons to gift are to show recognition and appreciationto employees (64 percent).
Half of the respondents (50 percent) stated that they gift as a token of appreciation to clients and partners.
Improved relationships with customers/employees emerged as the top advantage of corporate gifting, with 43 percent of respondents ranking it among the top reason.
What the Recipients Say
Companies are seeing that gifting is money well spent. Over 80 percent said gifts have improved relationships with employees and/or clients, with 48 percent saying gifting delivered a substantial benefit.
Benefits of gifting:
45 percent said they received feedback that the gift made the recipient feel valued
43 percent saw improved customer loyalty
41 percent recognized an improvement in employee retention.
With these benefits considered, how are you planning your gift-giving strategy this year?
Stay tuned as we will have part two of our Corporate Gifting 2021 series, focusing on how to solve gifting challenges and adding value to your gifts. For ideas on what to give this holiday season, visit www.fusionofideas.com/gifting.
“Wearing something with a logo of an organization that is close to my heart is personal to me. Not only is it a conversation starter, it is also a reminder of why I am a part of Kids of Courage.”
These were the words of Josh, a recipient of a custom branded Apple AirPods Max from Kids of Courage. Josh, who was gifted the device as a recognition for his fundraising efforts, proudly dons his new wireless headphones even though he is not “a regular headphone user.”
Kids of Courage is a New York-based nonprofit organization that gives children with medical illnesses opportunities to participate in year-round activities and medically supervised trips.
“We love to give personalized technology to our supporters because it is unique and different,” said Naftali Solomon, Kids of Courage Director of Operations. “While the gifts are not the reason why they fundraise, our families and volunteers love to see the incentive list and find something to set their goal for.”
Since 2019, the organization has offered Kids of Courage branded premium gifts, including high-tech products as perks for families and volunteers to reach fundraising goals. Past gifts have included: Apple iPad, Beats Powerbeats Pro, Apple Watch and Apple AirPods Pro.
Naftali added, “The positive feedback we have gotten is encouraging, and it is a win-win situation to be able to thank our supporters and at the same time, further the organization’s mission.”
Voice assistant speakers from big-hitters like Apple, Sonos, JBL and Google have never been so smart. They know today’s headlines and weather and can answer trivia questions with a simple voice command. These speakers also play your chosen music over Bluetooth or wi-fi, and some can access music streaming services.
We help companies to take their gifting up a notch with branding, packaging and deployment solutions.
Branding: Adding your company logo or design on the product helps with brand recognition and exposure. FUSION OF IDEAS does this through direct color printing, laser etching or StealthArmor, a thin vinyl for a semi-permanent branding solution.
Custom Packaging: Packaging solutions such as a customized device sleeve that fits snuggly over the OEM box and custom gift wrap are also ways to make a gift stand out from others. A personalized insert tag with a note from the company leader or sender is another way to customize your gift and add a personal touch.
Deployment: Whether you need to send a gift to one or multiple recipients, FUSION OF IDEAS has you covered with our white-glove deployment service. We can ship individually to domestic and international locations without you having to touch a single device.
And finally, check out our current favorite smart speakers.
With the holiday gifting season on the horizon, FUSION OF IDEAS headed back on the road and recently participated in person at SAAC Expo 2021 in Anaheim, Calif.
SAAC (Speciality Advertising Association of California) holds an annual event that brings together suppliers and distributors in the promotional industry. This year, FUSION OF IDEAS participated as an exhibitor to show the latest and most popular high-tech products that can be customized for the 2021 corporate gifting season.
Attendees were able to see the products up close and speak with our team about their upcoming gifting needs. Check out highlights from the event.
Ahead of a special virtual event for the Golden Key Oxford Saïd 2021 Program, participants received a pleasant surprise at their doorsteps – a pair of customized Apple AirPods Pro.
Meltwater, a global leader in the media and social intelligence market, and Golden Key International Honour Society, a non-profit, international academic honors organization, partnered to deliver custom-branded Apple AirPods Pro to recognize nearly 100 students across 10 states and 17 countries.
“The branding of our event swag built the excitement for the program and made it that much more special,” said Courtney P. at Meltwater. “Participants were more engaged in the program because the experience of receiving the swag paved the way.”
Each set of AirPods Pro was personalized with the Meltwater logo on the device case and earbud stems. Its teal logo was directly printed on the device to create a long-tasting brand experience that is polished yet impactful.
The earbuds are then wrapped in custom packaging that included a custom-designed device sleeve that snugly fits over the OEM box and customized gift wrap with the Meltwater and Golden Key logos. Packages were sent to each domestic and international recipient.
Courtney adds, “We’ve done some great swag throughout the years and this was among the best!”
Thank you, Meltwater and Golden Key, for allowing us to create this brand experience for the Golden Key Oxford Saïd 2021 Program. To learn how FUSION OF IDEAS can create brand experiences for your business or organization, visit fusionofideas.com/getstarted.