Now Serving: Powerbeats Pro

True wireless earphones are dominating the audio market. They are compact, convenient and most offer excellent sound quality. Apple AirPods, as the first true wireless earphones on the market, have been the ones to beat. Since its initial launch in 2016, AirPods has been our most popular device for customization, particularly for corporate gifting. 

The latest release in this product category is the Powerbeats Pro. Aimed at the sporty crowd, these earphones have been rated highly for its design, sound and battery life. 

As with any new product offering, we are excited to showcase the impactful brand experience through our customization services. Watch this video to see the power behind creating a memorable unboxing experience

Can It Be Summer Forever?

Excitement filled the air as contenders of the first-ever “FUSION Feud” approached the buzzer table. While the game was to guess the most popular answers to trivial survey questions, the real battle was around who will be crowned the winner in this week’s summer office activity.

Over the summer, the  FUSION OF IDEAS team enjoyed “Summer Fridays,” where each week was a new mini-event or a friendly competition. From Pancake Breakfast and Lunchtime Yoga to Aloha Day, the team got to participate in a variety of mid-day events to break up the 8-to-5 grind.

Take a look at some of the highlights:

Chandran, shipping and fulfillment manager, cooks up egg scrambles at our Brunch Buffet.
Chandran, shipping and fulfillment manager, cooks up egg scrambles at our Brunch Buffet.
Chris, production manager, whips up delicious waffles using homemade batter.
Chris, production manager, whips up delicious waffles using homemade batter.
Hungry employees line up to gather their favorite ingredients at the Brunch Buffet.
Hungry employees line up to gather their favorite ingredients at the Brunch Buffet.
Employees taking a mid-day break to stretch it out at Lunchtime Yoga.
Employees taking a mid-day break to stretch it out at Lunchtime Yoga.
Contestants line up for our first-ever "FUSION Feud."
Contestants line up for the company’s first-ever “FUSION Feud.”
Our iOS and Android developers battle it out as they guessed the most popular answers to survey questions.
Our iOS and Android developers battle it out as they guessed the most popular answers to survey questions.
Tropical goodies take over the break room on Aloha Day.
Tropical goodies take over the break room on Aloha Day.

An Employee Reward to Keep Them Going

Agile Physical Therapy, a privately owned physical therapy company, recently hosted its 17th Annual Agile State of the Company at its headquarters in Palo Alto, Calf. The event brought together its 125-plus person team to celebrate the successes of the past year and highlight where the company is headed.  

Prior to the annual gathering, Agile worked with FUSION OF IDEAS to customize 30 Apple AirPods that would be presented to select employees during the special event. The company’s logo was printed on the charging case and bonded with UV so it does not scratch, chip or fade.  

“We were so excited when we received our AirPods because they looked absolutely amazing,” said Chris Reed, CFO at Agile Physical Therapy. “We wanted to give a special appreciation gift to our loyal employees who have been with the company for over five years. It was our way of thanking them for their hard work and dedication to Agile.”

Founded in 2002, Agile Physical Therapy has more than 125 employees, including over 60 board-certified clinical specialists in orthopedics, sports, hand therapy or pelvic health.  The organization has locations across California in Palo Alto, San Mateo, Los Altos, and Los Angeles.

Agile is one of the thousands of organizations that FUSION OF IDEAS has partnered with to create custom-branded gifts as part of their employee rewards program. For more information about our customization services, visit https://fusionofideas.com/branding.php

Employees gather at Agile Physical Therapy's "Agile State of the Company" event. Select employees were recognized with custom-branded Apple AirPods for their dedication to the company. Photo credit: Agility Physical Therapy
Employees gather at Agile Physical Therapy’s “Agile State of the Company” event. Select employees were recognized with custom-branded Apple AirPods for their dedication to the company. Photo source: Agility Physical Therapy

Laser Etching Your Company Devices

Laser technology has been around since the 1900s. Used in industries from healthcare to manufacturing, it is among the most versatile inventions of modern times because of its precision. 

While we are not experts in all things laser, we do know a thing or two about laser etching on mobile devices. By blending the technical process of laser etching with a creative eye, we have transformed countless mobile devices from something out of the box to extraordinary. 

What is Laser Etching?

Laser etching is a laser-guided method that creates a detailed and precise imprint onto a hard material. It works best on coated metals, anodized aluminum and hard plastics. The strength and heat of the laser are determined based on the material it is cutting.

Why Businesses Opt for Laser Etching on Company Devices

  • Security and Tracking Businesses use laser etching to secure company devices by imprinting an ID number or company logo to deter theft. Particularly for enterprises with a large number of remote employees, marking company devices allows for easier identification and tracking. 
  • Brand Recognition – Putting your company logo and name on customer-facing products is the best way to build brand recognition. Using a branded device for a business function or as a business gift, are easy ways to keep your brand visible in the marketplace.

Laser Etching vs. Laser Engraving

Laser engraving is a different technique from laser etching. The main difference between the two is the depth of the marking. While both offer a permanent solution, laser engraving is not suitable to use on mobile devices. Here’s why:

During the laser etching process, the top layer of your material is vaporized, producing little to no depth but rather, a high-contrast marking. The depth of the mark doesn’t go any deeper than 0.001 inches, which is why it’s ideal for thinner materials.

Laser engraving, on the other hand, vaporizes some of the base material with cone shape indentation. Engraving works well for harder materials like wood, rubber, and acrylic. If laser engraving is done on a fragile material, like the back of a mobile phone or tablet, it can disfigure the device, or worse, ruin it entirely.

The Results

Laser etch is a great way to outfit your devices with a detailed and permanent impression of your brand. Here are some examples:

Secure your company devices by adding your company logo or a custom design using laser etch.
Secure your company devices by adding your company logo or a custom design using laser etch.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Custom laser etch on Otterbox Elevation 20 tumbler
Custom laser etch on Otterbox Elevation 20 tumbler

Hollywood Ready: This Gift Bundle Reaches the Stars

The high-octane action-thriller, John Wick 3, enjoyed a successful opening weekend that far exceeded critics’ expectations. In fact, the movie took the top spot at the box office only 10 days after its release in May. 

The cast and crew celebrated as the film was crowned most successful box office entry among the franchise. In addition to the esteem, the actors, producers and film crew received some remarkable gifts. Among them, a high-impact, fully customized tech bundle with the latest Apple devices:

Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.
Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.
Every iPad Smart Cover is personalized for each member of the film cast and crew.
Every iPad Smart Cover is personalized for each member of the film cast and crew.
The customized Apple Pencil is a replica of the gruesome tool as seen in the film.
The customized Apple Pencil is a replica of the gruesome tool as seen in the film.
The design of the Apple AirPods captures the essence of the movie.
The design of the Apple AirPods captures the essence of the movie.

Customized by FUSION OF IDEAS, each product was designed with stunning artwork from the movie exclusively for the recipient. And the movie’s key art pieces were used on the iPad Smart Covers. The vibrant artwork on each device is permanently printed and bonded with UV so it will not fade, chip or scratch. 

We also developed a dedicated John Wick 3 application for the iPad that housed posters, clips and images from the movie.

The film's posters, videos and images are loaded into the dedicated movie app.
The film’s posters, videos and images are loaded into the dedicated movie app.

The stunning cinematography of the movie helped deliver the striking images that were used to create this ultra-sleek gift experience. Ultimately, these gifts were presented to the film’s actors, producers and key members of the crew.