7 Habits of a Thoughtful Gift-Giver

If you’re wondering whether or not a corporate gifting program is appropriate for this odd year, the answer is yes! 

In today’s times of working from home and virtual conferences, it’s more important than ever to create personal connections and engage your clients and employees. They want to know they are being thought of and that they are appreciated. 

For many businesses, planning the annual corporate gifting program can be stressful. There are many things to consider such as budget, the gift itself, and even the logistics of how gifts will be delivered, particularly since the workforce may be remote this year.

But it’s important to remember that in corporate gifting, the gift itself is never the principal message. Rather the gift is a tangible asset that helps communicate the message of appreciation, thoughtfulness and connection. It’s not surprising to hear that when recipients note a business gift as memorable, the gift’s return on investment increases by 40 percent

As we enter this gift-giving season, we want to share 7 habits of thoughtful gift-givers to help your company stand out from the crowd:

Plan ahead.

Simply put, don’t wait until the last minute to plan and execute your corporate gifting program. There are two main benefits to planning ahead: you have more gift options to choose from and you save on budget by not having to utilize rush shipping. If you haven’t gotten started on your gifting program this year, begin now.

Don’t focus on the cost.

Consider how much you routinely spend taking a client out for a nice meal or entertainment. Yet, when it comes to gifts, businesses tend to figure out how little they can spend. Particularly since many companies are forgoing large holiday gatherings this year, use that budget toward “first-class” gifts for your employees and VIP clients.

Consider the usefulness of the gift.

A practical gift is one that shows thoughtfulness because it can be used year-round. Our best advice: Avoid poor-quality items that can easily break or one-time use products and your gift will be repurposed throughout the year! 

Make it personal.

If you prefer not to put your company logo front and center on a product, you can still offer a gentle reminder of who the gift came from by adding your logo on a subtle location on the gift. Another way to personalize and make the recipient feel special is by printing the recipient’s name or family name on the product. Personalization shows that you took time to personally think of the recipient and that gift is not part of mass distribution.

Think about the presentation.

Creating a memorable unboxing experience shows that you put thought into the gift from beginning to end. How the gift is presented to your recipient is just as important as the gift itself. Many components go into the presentation of a gift, from the packaging to gift wrap and even a personal greeting or tag.

Make it easy to receive.

Because many in the workforce are still working from home, getting a pleasant surprise in the mailbox or on the doorstep can make a person’s day. Using a shipping partner to deliver your gift directly to the recipient pays off as it shows consideration and thoughtfulness. 

Enjoy the gift of gift-giving.

A thoughtful gift giver does not think about what he or she will get in return. Gift-giving is about showing that you thought about them enough to take time and money to purchase a gift. You do it because you want to show your gratitude and not because you expect something in return.

For ideas on our highly-rated business gifts for 2020, visit our Corporate Gifting site at www.fusionofideas.com/gifting.

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season. 

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep. 

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.

FUSION OF IDEAS is a Claris Partner!

We are thrilled to share that FUSION OF IDEAS is now a Claris Partner. For 25 years, Claris – formerly known as FileMaker – has been at the forefront of software development and offers a suite of services that drive digital transformation in businesses of all sizes.  

We are bringing more ways to create successful solutions for your business through software-powered innovation. Claris’ platform complements our App Development Mapping Service to bring you extended options for your software integration and solutions development needs. 

Click on the video below to hear what Claris Vice President of Sales
Ryan McCann has to say about FUSION OF IDEAS.

FUSION OF IDEAS is invested now more than ever to be your go-to solutions provider to meet your business challenges. We strive to create meaningful brand experiences with our branding and customization, innovate with new software solutions and help your business deploy devices to your remote workforce.

Read the full announcement here..

From Concept to Code: How These Entrepreneurs Turned a Business Idea Into a Mobile App

Sue-Ellen is a healthcare professional, who has worked with patients in a variety of settings. With 15-plus years of experience under her belt, she recognizes a common industry problem and has an idea to solve for it through a software solution. 

After being introduced to FUSION OF IDEAS, Sue-Ellen and her husband and business partner, Michael, signed up for the App Development Mapping program and shared their app idea with the FUSION OF IDEAS team.  

This began their journey to explore and plan out their software solution, which is now in the development stage.

Together with FUSION OF IDEAS, entrepreneurs Michael and Sue-Ellen are bringing their business idea to life with a custom software solution.
Together with FUSION OF IDEAS, entrepreneurs Michael and Sue-Ellen are bringing their business idea to life with a custom software solution.

“FUSION OF IDEAS guided us as we worked through the key components of our app in detail, drawing out decision points and required functionality in the context of an intuitive user experience,” said Michael. “They helped us flesh out our ideas and offered other innovative ideas.”

The teams met multiple times, which allowed both parties to have a mutual understanding of the software solution needed. Through these crucial planning sessions, considerations were brought up that would have otherwise been overlooked or not considered until the app was deep in the development process.

Sue-Ellen and Michael participated in the design meetings with FUSION OF IDEAS to understand current app design trends, functionality and best practices. 

At the end of the mapping process, FUSION OF IDEAS presented Sue-Ellen and Michael with tools that would help them make an informed decision on next steps and reduce their time to market. These tools included:

  • Empathy mapping to help understand what drives user behavior
  • Application flowchart that represents the anatomy and high-level functionality of the app
  • Wireframe models that show basic content
  • App prototype to represent the end product.

They chose to continue working with FUSION OF IDEAS for the development of their application.

“The entire process gave structure to work we would have had to complete on our own anyway,” added Michael. “We enjoyed the personal interaction and engagement of the FUSION OF IDEAS team members. [They] were professional and demonstrated a genuine interest in the success of our ideas. We look forward to working with them to make it a reality.”

To find out more about how our App Development Mapping services can help solve your business challenges, visit www.fusionofideas.com/mapping or contact us at 949-453-0740.

Application flowchart
An application flowchart offers visual clarity by showing multiple workflows and their sequence into a single document.
Wireframe model
Much like a flowchart, a wireframe model helps with the visualization of the app. A wireframe incorporates the designs of individual pages in the app.
As the precursor to development, an app prototype portrays the final design, functionality, and user flow of an app.
As the precursor to development, an app prototype portrays the final design, functionality, and user flow of the app.