Why Corporate Gifts Are Important for Your Business

Gift-giving is an important part of the human experience. The act of giving helps define our relationships, strengthens our bonds and reinforces our feelings toward the recipient. 

When it comes to giving business gifts, the results are the same: it builds and strengthens relationships with your employees, customers and vendors. It’s a way to recognize an employee who has met or exceeded his or her sales goal; thank a customer who has supported your business year-round; and show appreciation to a stakeholder who has invested in your company.

Recognize Employees

The holiday season is a great time to show your employees that they are an important asset to your business and recognize individuals who have achieved goals or milestones. 

Studies reveal that 79 percent of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving. And a startling 65 of Americans in the workforce report that they weren’t recognized even once last year.

Feeling appreciated or being recognized has been proven to change an employee’s mentality from “My efforts will get me by,” to “I’m dedicated, committed and motivated to do my best at my job.”

It’s also important to remember that recognizing employees should be an ongoing effort and not limited only to the holiday season. Also, there are many ways for an employer to use corporate gifting to build up, fuel and recognize employees. 

Show your employees your appreciation with a gift that they can use year-round.
Show your employees your appreciation with a gift that they can use year-round.

Thank Customers

Showing customers your appreciation can greatly influence their loyalty and advocacy, which in turn leads to customer retention and increased sales. Keeping your customers happy is about making them feel like you care about them, valued and appreciated.

This is the foundation of a customer appreciation strategy.

While there are many ways to show appreciation to customers, corporate gifting is easy to implement as part of your customer appreciation strategy. If you take care of your customers, they will take care of your business. 

Here are a few other ways to thank customers:

  • Offer a loyalty program with tiered rewards 
  • Make a donation in their honor
  • Treat customers to a complimentary upgrade
  • Send a handwritten note.
A meaningful gift for your customers goes a long way.
A meaningful gift for your customers goes a long way.

The Power of Personalization

In today’s world, where the prevalence of personalization is so prominent in our daily lives, personalization should also play a part in a company’s corporate gifting strategy. One of the most popular ways to personalize, or customize, a gift is by adding your company logo or brand on the gifting product.

A business gift customized with your company logo can benefit both your employees and customers. Because your employees have a stronger emotional connection to your company and brand as they are a part of the daily business, branded gifts offer meaning and significance to your workforce. 

For your customers, when a business gift that has value and use (versus a generic item) and it includes branding, nearly nine out of 10 recipients are able to remember the branding eight in 10 can recall messaging from at least one branded product they received (Source: Promotional Products Association International).

It is important to remember that a corporate gift should be carefully thought through. After all, it is an investment the company is making towards strengthening its relationship with clients, employees, investors and partners. When emotions are at the heart of the relationships between brands and consumers, they steer conscious decisions and drive unconscious decisions. 

Need more ideas? Visit the FUSION OF IDEAS Corporate Gifting site.

Continuing the Kidd’s Kids Tradition

For more than 25 years, Kidd’s Kids has taken children with life-threatening and life-altering conditions and their families on an all-expense-paid trip to Walt Disney World in Orlando, Florida.

For the ninth consecutive year, FUSION OF IDEAS has gratefully donated our app development and customization services to this amazing cause. Together with Best Buy and Microsoft, we provided and personally handed out customized Microsoft Surface laptops to each Kidd’s Kids family. Each laptop was personalized with trip information preloaded in the devices.

Customized Microsoft Surface laptops were presented to each Kidd's Kids family.
Customized Microsoft Surface laptops were presented to each Kidd’s Kids family.

The gift of technology is an impactful one for the families. The children use these devices for schoolwork as well as entertainment when they are in the hospital, and for some, who are nonverbal, technology devices are valuable communication tools.

Kidd Kraddick founded Kidd’s Kids in 1991 with a dream to make a difference in the lives of children and their families who were dealing with life-altering conditions. The Irving, Texas-based organization has sent over 4,000 children and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida.

The FUSION OF IDEAS team and families onsite to help present the laptops.
The FUSION OF IDEAS team and families onsite to help present the laptops.

A Personalized Experience at the Rise Business Conference

Motivation speakers and media moguls, Rachel and Dave Hollis of The Hollis Company, recently led the Rise Business Conference in Charleston, S.C., where more than 6,000 small business owners and aspiring entrepreneurs gathered for three days of learning. 

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6,200 entrepreneurs came together this weekend for our first @rise.biz conference bringing our @letsrise.co event count to 17K+ attendees in 2019. I have a hard time processing that so many people would fly in from other countries and drive across states and pay for hotel rooms and get childcare and take on a thousand other hurdles I’ll never fully know but totally appreciate— just to be with us at a RISE weekend. I’m so grateful to EVERY attendee who put their faith in me and our team. I pray that each weekend was a blessing to you the way it was to us. Most importantly I feel honor bound to tell you that this year stretched me and challenged me in ways I can’t even explain. A year ago today I was looking at the audacious goals in front of me and felt nowhere near emotionally or physically strong enough to pull them off. I didn’t even know HOW we’d pull it off. To my knowledge, there isn’t another woman on earth who puts on multi day conferences / speaking each day for 4+ hours (or one time 6.5 because I went WAY over teaching / to crowds this size. When you’ve never done something before and haven’t ever seen someone like you do it either, it’s scary as hell to take it on. So I’ll tell you what I told my fellow entrepreneurs this weekend… the secret to how I achieved this success (and every other in my life) I took one more step. And then another. Even when it’s terrifying or you feel weary to the bone you can always take one more step forward. One more step. And another. It adds up. I finished up yesterday and as I sat on the plane home I said the most sincere prayer. I looked out the window and thought “Thank you God, thank you God, thank you God! Thank you for making me strong enough. Thank you for holding me up. Thank you for helping me take one more step. I hope when they looked at me they saw you. I hope when they heard me tell them I love them what they really heard was that YOU love them. I hope they know they are capable and worthy. I hope they saw your strength and your provision— even if I did drop a few f bombs. Thank you for showing me big dreams and for giving me big opportunity. Amen.” Thank YOU friends. #risebusiness #risexdallas #risexminn

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The conference’s VIP experience included a wealth of exclusive opportunities like a VIP lounge, professional headshots and preferred seating. VIP attendees were also welcomed with swag bags that included personalized Apple AirPods, customized by FUSION OF IDEAS.

Overcoming the Construction Industry’s Pain Points

Part of sustaining a business, no matter the industry, is staying current and rolling with change. In the construction business, many companies are held up with time tracking, offline capabilities, field data capturing challenges, which are the most common pain points in the industry. 

Because these challenges disrupt the daily workflow, a savvy software implementation to overcome these obstacles can be the difference between winning a project bid or not. 

While there are easy, off-the-shelf solutions to each of these areas, it’s not as cost-effective as you may think. SaaS spend and adoption continued to grow quickly across all company sizes. In 2018, the average company spent $343,000 a year on SaaS, a 78% increase from the previous year

A custom software, one that can tackle your entire workflow in one single app is customized for your business to help these common pain points:  

  1. Time Tracking – Time tracking in the field is a common pain point in construction. Even with time-tracking software, many solutions have a complicated user interface or depend on connectivity to the Internet.  
  2. Offline Capabilities – If you’re using web-based field software that doesn’t have offline capabilities, your workforce may be delayed in completing critical tasks like inspection reports and safety incident reports.
  3. Data Collection – Gathering and sorting essential business data can be a time-consuming task, especially when data is being collected in several programs or platforms. Chances are, the bigger your organization, the more apps or software your company may be using. And having data in various places offers more risk in errors when collecting data, which can hinder critical business decisions.
  4. Real-Time Communications – Communication is the backbone of all efficient operations. Improving communications can massively streamline operations and improve accuracy by allowing real-time communication between all members invested in a project on the field and at the office. 

Our Favorite Tech Gift Ideas for the 2019 Holiday Season

You don’t have to be a “techie” or even a gadget lover to appreciate a new tech device. From Bluetooth speakers to wireless chargers, mobile technology is all around us.

With the rising trend of companies giving corporate gifts, technology has become a popular gift category for businesses. Giving a tech gift can also show that your company is modern and forward-thinking. 

We rounded our favorite tech gift ideas this holiday season:

  • Wireless Earbuds – Ultracompact and lightweight, wireless earbuds offer features such as noise-cancellation and a customizable fit. Wireless earbuds options are abundant, including Apple AirPods and the new AirPods Pro, Samsung Galaxy Buds, Powerbeats Pro by Beats by Dre and the new Amazon Echo Buds.
Wireless earbuds topped the list for the most popular business gift in 2018. Seen here is a pair of customized Powerbeats Pro by Beats by Dre.
Wireless earbuds topped the list for the most popular business gift in 2018. Seen here is a pair of customized Powerbeats Pro by Beats by Dre.
  • Smart Speakers – A starting device or a complement to a complete smart home system, smart speakers or smart assistants like Amazon Echo or Google Home help you around the house, offers entertainment and more, all through voice commands.
A smart speaker like Google Home Mini are ideal gifts for customers, employees as well as shareholders.
A smart speaker like Google Home Mini is an ideal gift for customers, employees as well as shareholders.
  • Portable and Wireless Chargers – A practical gift option, mobile chargers are versatile for all types of technology. Popular wireless charger options include Belkin and Samsung and there are portable charger options from Mophie and Nimble.
Wireless and portable chargers are practical and versatile. Add your company logo for a lasting impression year-round.
Wireless and portable chargers are practical and versatile. Add your company logo for a lasting impression year-round.

Complete the brand experience with personalization. Adding the recipient’s name or using customized packaging with your company logo can make a lasting impression. For more corporate gifting ideas, visit www.fusionofideas.com/gifting.