Present Perfect: The Art of Corporate Gifting

A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business. 

When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:

High-End or Budget? 

Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list. 

There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.
There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.

Company Logo and Customization.

To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider. 

That being said, keep in mind that you can minimize the size of your logo and still have your brand printed but in a more subtle way. Second, customization does not have to come in the form of a logo. For example, you can personalize the gift by adding the recipient’s name. 

Adding your recipient's initials on their gift is a subtle and unique way to personalize the gift.
Adding your recipient’s initials on their gift is a subtle and unique way to personalize the gift.

Packaging.

We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.

First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.
First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.

Apple Watch, Your Way

Personalization is the way of the future, at least according to Apple. At the Apple event earlier this week, the tech giant launched Apple Watch Studio, which lets you mix and match Apple Watch casings and straps to get the exact look that you want.

Taking it a step further, add your company logo or a custom design opens a branding opportunity for your business. It’s a gift-giving opportunity for your employees or a way to say “thank you” to a vendor or client.

Custom branding options on the Apple Watch:

  • Company or recipient name on the blank side of the case
  • Logo or design on the Watch button
  • Custom design or logo etched on the Sport Bands
  • Color logo or design on the charger

Being able to choose the material, style and color of your Apple Watch case and bands, there are over a 1,000 different watch customization options. Being able to add your own logo or design, the possibilities are endless. There is truly a watch for everyone.

6 Ways Construction Companies Can Benefit From Custom Applications

The construction industry has always been mobile with field employees in transit at job sites or set up in trailers. Keeping the field and office teams in real-time collaboration is invaluable, especially if it means major cost savings to the company and client.

As construction companies look for ways to create efficiencies, many are favoring using mobile devices and using custom applications as a strategic move to embrace technology. According to the latest JBKnowledge Construction Technology Report, more than 80 percent of construction executives view mobile is “important” or “very important” to their operations.

Let’s take a closer look at six ways construction companies can benefit from using a custom application: 

1. Time and money savings. 

Keeping the entire team connected with the same information and using a common application means projects are more likely to be completed on time and on budget. When paper-based processes are digitized, the workflow is more efficient. Some of the processes that can be digitized include employee timesheets, purchase orders and job-related forms such as incident reports, pre- and post-job safety protocol, emergency action plans, and others.

2. A custom system built for your business.

Currently, many construction companies use off-the-shelf software products to help meet their various needs. Off-the-shelf mobile apps have the benefits of quick deployment and lower development costs. But it’s rare to find an off-the-shelf app that suits the exact needs of your company. When multiple needs are consolidated into one handy app that is customized for the business, it replaces the need for additional software products and training sessions. 

3. Real-time communications on the jobsite.

When information is stored in a centralized place, it allows for quicker response times. For example, a project manager can report construction errors immediately while building a system, which will then send automatic notifications to the person responsible for fixing the error. 

With purchase orders, if a change in the order is needed, the timing of the information being delivered can mean the difference between finishing a project or potentially losing a job. Verbal communication in change orders can be misinterpreted or incomplete, or details may be missed during communications. An app that can log and track purchase orders, get orders authorized, and push them to the appropriate departments is invaluable, especially when time is of the essence.

4. Comprehensive business data.

Gathering and sorting essential business data is easier than ever with an efficient application. For example, employers can track the materials purchased, equipment rented and mileage used on each job site. When all data is stored, it can be organized, analyzed and presented more effortlessly. 

5. Management can make calculated business decisions.

Automating the paper process allows executives to get a better insight into the workflow. From tracking employees’ locations in the field to time spent at a job site, adjustments in business rules can be made in a more calculated and strategic way. Executives can then use the collected data from connected devices to make faster and smarter strategic decisions.

6. Minimal training needed.

A good application should be engaging and easy to use. A software interface closely mirrors the current paper process is easier to adapt so there is minimal disruption in the workflow and a shorter learning curve for employees. That being said, before any new software is developed, it’s important to understand how tech-savvy are those who will be using the app, as the goal for having the app is to not disrupt the workflow or get in the way of an individual’s performance. 

Now Serving: Powerbeats Pro

True wireless earphones are dominating the audio market. They are compact, convenient and most offer excellent sound quality. Apple AirPods, as the first true wireless earphones on the market, have been the ones to beat. Since its initial launch in 2016, AirPods has been our most popular device for customization, particularly for corporate gifting. 

We’re thrilled about the latest release in this product category – Powerbeats Pro. Aimed at the sporty crowd, these wireless earphones have been rated highly for its design, sound and battery life.

As with any new product offering, we are excited to showcase the impactful brand experience through our customization services. Watch this video to see the power behind creating a memorable unboxing experience

Can It Be Summer Forever?

Excitement filled the air as contenders of the first-ever “FUSION Feud” approached the buzzer table. While the game was to guess the most popular answers to trivial survey questions, the real battle was around who will be crowned the winner in this week’s summer office activity.

Over the summer, the  FUSION OF IDEAS team enjoyed “Summer Fridays,” where each week was a new mini-event or a friendly competition. From Pancake Breakfast and Lunchtime Yoga to Aloha Day, the team got to participate in a variety of mid-day events to break up the 8-to-5 grind.

Take a look at some of the highlights:

Chandran, shipping and fulfillment manager, cooks up egg scrambles at our Brunch Buffet.
Chandran, shipping and fulfillment manager, cooks up egg scrambles at our Brunch Buffet.
Chris, production manager, whips up delicious waffles using homemade batter.
Chris, production manager, whips up delicious waffles using homemade batter.
Hungry employees line up to gather their favorite ingredients at the Brunch Buffet.
Hungry employees line up to gather their favorite ingredients at the Brunch Buffet.
Employees taking a mid-day break to stretch it out at Lunchtime Yoga.
Employees taking a mid-day break to stretch it out at Lunchtime Yoga.
Contestants line up for our first-ever "FUSION Feud."
Contestants line up for the company’s first-ever “FUSION Feud.”
Our iOS and Android developers battle it out as they guessed the most popular answers to survey questions.
Our iOS and Android developers battle it out as they guessed the most popular answers to survey questions.
Tropical goodies take over the break room on Aloha Day.
Tropical goodies take over the break room on Aloha Day.