On the heels of PPAI (Promotional Products Association International) Expo, our CEO, Russ Taylor, bylines an article about the value of creating an immersive brand experience. The article is featured in the January 2020 issue of Promo Marketing magazine.
Find the full article in our Newsroom at www.fusionofideas.com/news.
Personalization is the way of the future, at least according to Apple. At the Apple event earlier this week, the tech giant launched Apple Watch Studio, which lets you mix and match Apple Watch casings and straps to get the exact look that you want.
Taking it a step further, add your company logo or a custom design opens a branding opportunity for your business. It’s a gift-giving opportunity for your employees or a way to say “thank you” to a vendor or client.
Custom branding options on the Apple Watch:
Being able to choose the material, style and color of your Apple Watch case and bands, there are over a 1,000 different watch customization options. Being able to add your own logo or design, the possibilities are endless. There is truly a watch for everyone.
Agile Physical Therapy, a privately owned physical therapy company, recently hosted its 17th Annual Agile State of the Company at its headquarters in Palo Alto, Calf. The event brought together its 125-plus person team to celebrate the successes of the past year and highlight where the company is headed.
Prior to the annual gathering, Agile worked with FUSION OF IDEAS to customize 30 Apple AirPods that would be presented to select employees during the special event. The company’s logo was printed on the charging case and bonded with UV so it does not scratch, chip or fade.
“We were so excited when we received our AirPods because they looked absolutely amazing,” said Chris Reed, CFO at Agile Physical Therapy. “We wanted to give a special appreciation gift to our loyal employees who have been with the company for over five years. It was our way of thanking them for their hard work and dedication to Agile.”
Founded in 2002, Agile Physical Therapy has more than 125 employees, including over 60 board-certified clinical specialists in orthopedics, sports, hand therapy or pelvic health. The organization has locations across California in Palo Alto, San Mateo, Los Altos, and Los Angeles.
Agile is one of the thousands of organizations that FUSION OF IDEAS has partnered with to create custom-branded gifts as part of their employee rewards program. For more information about our customization services, visit https://fusionofideas.com/branding.php.
We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.
‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.
For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.
People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.
For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.
When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.
Employees cannot take their jobs for granted. At the same time, employers cannot take their staff for granted. As an employer, your employees dedicate a significant portion of their time to helping you succeed.
For Employee Appreciation Day, how will you thank your team for their hard work and dedication?
Whether you are planning to bring a simple “thank you” lunch for your crew, or an all-employee celebration, here are three tips to keep in mind:
We’ve taken to our blog in the past to showcase a growing trend of companies turning inward and giving unforgettable gifts to their employees. Here are a few more examples of businesses that have shown appreciation to staff through gifting.
