The high-octane action-thriller, John Wick 3, enjoyed a successful opening weekend that far exceeded critics’ expectations. In fact, the movie took the top spot at the box office only 10 days after its release in May.
The cast and crew celebrated as the film was crowned most successful box office entry among the franchise. In addition to the esteem, the actors, producers and film crew received some remarkable gifts. Among them, a high-impact, fully customized tech bundle with the latest Apple devices:
Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.Every iPad Smart Cover is personalized for each member of the film cast and crew.The customized Apple Pencil is a replica of the gruesome tool as seen in the film.The design of the Apple AirPods captures the essence of the movie.
Customized by FUSION OF IDEAS, each product was designed with stunning artwork from the movie exclusively for the recipient. And the movie’s key art pieces were used on the iPad Smart Covers. The vibrant artwork on each device is permanently printed and bonded with UV so it will not fade, chip or scratch.
We also developed a dedicated John Wick 3 application for the iPad that housed posters, clips and images from the movie.
The film’s posters, videos and images are loaded into the dedicated movie app.
The stunning cinematography of the movie helped deliver the striking images that were used to create this ultra-sleek gift experience. Ultimately, these gifts were presented to the film’s actors, producers and key members of the crew.
Do you need a gift to recognize an employee who loves tech as well as the outdoors? Are you seeking a unique gift for a jetsetter so they can stay connected with a wireless device while on a flight? Or, perhaps, you are looking to refresh and brand your company devices with new protective covers?
Introducing FUSION OF IDEAS’ Customized Accessory Bundles. Created for simplicity and delivered with impact, the Accessory Bundles pair this season’s hottest accessories with our top-notch customization offering. Our proprietary process allows for high-quality, permanent color printing on the devices to show off your company logo or brand.
Here are our top bundles that we handpicked as ideas for your corporate gifting needs. Contact us to get started and we’ll send you a complimentary mockup of customization options with your unique brand.
The Adventurer: OtterBox tumbler + one point of customizationThe Protector: Spigen protective case + one point of customizationThe Traveler: AirFly by TwelveSouth + one point of customizationThe Assistant: Amazon Echo Dot + one point of customization
We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.
What is “unboxing”?
‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.
Why does it matter to businesses?
For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.
People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.
What does it take to create a memorable unboxing experience?
Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.
For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.
When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.
Like many cystic fibrosis patients, Richard Fusco spent most of his life in the hospital. In the last three years of life when his health started deteriorating, Fusco depended on an iPad to communicate with his family, stay in touch with friends, and keep himself entertained with movies, books, videos and games.
Fusco’s father, Ralph Fusco, saw how this multifaceted mobile device enhanced the last few years of his son’s life and was inspired to provide the same opportunity with technology to other cystic fibrosis patients. This was the beginning of The Richard S. Fusco Foundation.
The mission of the Foundation is to help children with cystic fibrosis stay connected with loved ones and school through mobile technology. Since it was founded in 2013, the Foundation has formed partnerships with six children’s hospitals across the country to give iPads to their young cystic fibrosis patients.
The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.
Inspired by his son’s zest for life and positive attitude, Fusco partnered with FUSION OF IDEAS to design a vibrant image for the iPad Smart Cover and a second image for the device sleeve. Prior to each delivery of iPads, the images are printed and packaged up to create a surprise and delight moment upon receiving the device.
FUSION OF IDEAS also uses its proprietary laser etching process to customize the device itself with the Foundation’s name on the back.
Each iPad is custom branded with the Foundation’s colorful brand.
“It is pleasure doing business with FUSION OF IDEAS to produce these colorful covers and packages for the iPads that we hand out,” said Ralph Fusco, founder of The Richard S. Fusco Foundation. “More than just a beautiful package, it is a memorable experience for the children when they open the devices for the first time. The joy we see in their faces and the appreciation by their families is what keeps us going, and we hope to provide that experience to young cystic fibrosis patients nationwide.”
Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation’s president, Ralph Fusco.iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.
Technology is driving change not just in corporations and private businesses, but also in the education sector. Many schools are taking learning outside the classroom with online programs that allow access to educational materials on mobile devices.
Others are using mobile technology as an incentive or form of recognizing students when they complete a program or hit a milestone. When technology is coupled with a marketing strategy that adds the school brand on the devices themselves, it creates visibility for the school and adds a personal touch for the recipient of the device.
Here are a few schools that have strategically used custom-branded technology to offer a unique value proposition.
Harvard Business School
Harvard University’s business school customized two Apple Watch bands in two colors to give as rewards within its online program. The school’s “VERITAS” shield is etched on both sides of the watch band, and the phrase “HBX Live” is etched on one side of the band as well as the back of the watch itself.
Customized Apple Watch bands for Harvard Business SchoolLogo etched on Apple Watch for Harvard Business School
The Decorating and Staging Academy
The Decorating and Staging Academy used customized Apple iPad Air tablets to enhance the learning experience for its students. iPads are preloaded with specific industry-related apps and protected with a custom Smart Cover printed with the Academy’s logo for brand recognition. A custom branded sleeve encloses the device to create a one-of-a-kind unboxing experience.
Customized iPad Smart Cover and device sleeve for The Decorating & Staging Academy
Avenues: The World School
Avenues New York, the first campus of Avenues: The World School in the heart of Manhattan, gives away customized Apple AirPods at special school events. A school that touts bringing together the best of tradition and innovation, it created a design for the branded AirPods that speaks to both the school’s brand and its diversity. The AirPods are used as part of its marketing strategy to garner more brand awareness for the school.
Apple AirPod designed and customized for Avenues New York
South Kent School
A private boarding school for boys in Connecticut, South Kent School customized Apple Watch bands with its logo and showcased the watches as part of a presentation at a regional event. The logo, etched on bands in the school’s two colors, helped bring more visibility to the school.
A red Apple Watch band etched with school logo for South Kent SchoolCustomize Apple Watch band in black for South Kent School
