Hollywood Ready: This Gift Bundle Reaches the Stars

The high-octane action-thriller, John Wick 3, enjoyed a successful opening weekend that far exceeded critics’ expectations. In fact, the movie took the top spot at the box office only 10 days after its release in May. 

The cast and crew celebrated as the film was crowned most successful box office entry among the franchise. In addition to the esteem, the actors, producers and film crew received some remarkable gifts. Among them, a high-impact, fully customized tech bundle with the latest Apple devices:

Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.
Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.
Every iPad Smart Cover is personalized for each member of the film cast and crew.
Every iPad Smart Cover is personalized for each member of the film cast and crew.
The customized Apple Pencil is a replica of the gruesome tool as seen in the film.
The customized Apple Pencil is a replica of the gruesome tool as seen in the film.
The design of the Apple AirPods captures the essence of the movie.
The design of the Apple AirPods captures the essence of the movie.

Customized by FUSION OF IDEAS, each product was designed with stunning artwork from the movie exclusively for the recipient. And the movie’s key art pieces were used on the iPad Smart Covers. The vibrant artwork on each device is permanently printed and bonded with UV so it will not fade, chip or scratch. 

We also developed a dedicated John Wick 3 application for the iPad that housed posters, clips and images from the movie.

The film's posters, videos and images are loaded into the dedicated movie app.
The film’s posters, videos and images are loaded into the dedicated movie app.

The stunning cinematography of the movie helped deliver the striking images that were used to create this ultra-sleek gift experience. Ultimately, these gifts were presented to the film’s actors, producers and key members of the crew.

Customized Accessories for Your Business

Do you need a gift to recognize an employee who loves tech as well as the outdoors? Are you seeking a unique gift for a jetsetter so they can stay connected with a wireless device while on a flight? Or, perhaps, you are looking to refresh and brand your company devices with new protective covers?

Introducing FUSION OF IDEAS’ Customized Accessory Bundles. Created for simplicity and delivered with impact, the Accessory Bundles pair this season’s hottest accessories with our top-notch customization offering. Our proprietary process allows for high-quality, permanent color printing on the devices to show off your company logo or brand. 

Here are our top bundles that we handpicked as ideas for your corporate gifting needs. Contact us to get started and we’ll send you a complimentary mockup of customization options with your unique brand.

The Adventurer: OtterBox tumbler + one point of customization
The Adventurer: OtterBox tumbler + one point of customization
The Protector: Spigen protective case + one point of customization
The Traveler: AirFly by TwelveSouth + one point of customization
The Traveler: AirFly by TwelveSouth + one point of customization
The Assistant: Amazon Echo Dot + one point of customization
The Assistant: Amazon Echo Dot + one point of customization

 

The Richard S. Fusco Foundation: Enhancing Lives, One iPad at a Time

Like many cystic fibrosis patients, Richard Fusco spent most of his life in the hospital. In the last three years of life when his health started deteriorating, Fusco depended on an iPad to communicate with his family, stay in touch with friends, and keep himself entertained with movies, books, videos and games.

Fusco’s father, Ralph Fusco, saw how this multifaceted mobile device enhanced the last few years of his son’s life and was inspired to provide the same opportunity with technology to other cystic fibrosis patients. This was the beginning of The Richard S. Fusco Foundation.

The mission of the Foundation is to help children with cystic fibrosis stay connected with loved ones and school through mobile technology. Since it was founded in 2013, the Foundation has formed partnerships with six children’s hospitals across the country to give iPads to their young cystic fibrosis patients.

The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.
The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.

Inspired by his son’s zest for life and positive attitude, Fusco partnered with FUSION OF IDEAS to design a vibrant image for the iPad Smart Cover and a second image for the device sleeve. Prior to each delivery of iPads, the images are printed and packaged up to create a surprise and delight moment upon receiving the device.

FUSION OF IDEAS also uses its proprietary laser etching process to customize the device itself with the Foundation’s name on the back.

Each iPad is custom branded with the Foundation's colorful brand.
Each iPad is custom branded with the Foundation’s colorful brand.

“It is pleasure doing business with FUSION OF IDEAS to produce these colorful covers and packages for the iPads that we hand out,” said Ralph Fusco, founder of The Richard S. Fusco Foundation. “More than just a beautiful package, it is a memorable experience for the children when they open the devices for the first time. The joy we see in their faces and the appreciation by their families is what keeps us going, and we hope to provide that experience to young cystic fibrosis patients nationwide.”

For more information about The Richard Fusco Foundation, visit https://www.richardsfuscofoundation.org/

Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation's president, Ralph Fusco.
Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation’s president, Ralph Fusco.
iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.
iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.

5 Ways to Make Your Brand Stand Out

Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?

The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:

  1. Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards. 
  2. Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations. 
  3. Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it. 
  4. Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked. 
  5. Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.

In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.

Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.

When it Comes to Gaming, It’s All About the Experience

In Vegas, playing casino games has its perks. Besides the potential of winning cold, hard cash, members of players clubs get free hotel stays, discounted meals, concert tickets, golf rounds, among other rewards. And when it comes to tournaments and casino events, there are even more benefits just for playing.

A number of Vegas casinos have included customized tech gadgets as part of the benefits for participating in a special event. These giveaways serve as reminders of the event after the players have left the casino floor.

Here are a few that FUSION OF IDEAS got to work with:

  • Amazon Echo smart speakers customized for Park MGM’s special eventCustom branded Amazon Echo for Park MGM
  • Custom-branded Apple AirPods for a blackjack tournament at The Cosmopolitan of Las VegasCustom branded Apple AirPods for The Cosmopolitan of Las Vegas
  • Apple iPad Pro with MGM Grand logo etched on the back for one of the casino’s blackjack eventsCustom branded Apple iPad Pro for MGM Grand

Off the strip, MyVegas, an online gaming app by Playstudios, gifted its top players with a customized Apple iPad Pro.

When it comes to casino tournaments, special events, and even online casino gaming, the “wow” factor sells more than the game. It’s all about the player having the best and most memorable experience.