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How This Top Ad Agency Builds Lasting Client Relationships

Advertising company Casual Precision has seen the value of saying thanks to its clients through thoughtful and impactful gifts. 

Over the past few years, the marketers at Casual Precision have elevated their client appreciation gifts by giving custom-branded premium technology. Some of their most well-received gifts include premium audio and tech accessories, such as Apple AirPods, Apple Watch, Bose Frames, reMarkable tablets and Apple AirPods Max.

Creating Unboxing Experiences to Show Value

Casual Precision goes beyond just purchasing the gift and sending it to the recipient. 

The company takes the extra step to create a memorable unboxing experience that creates a “wow” factor when the gift is opened. This is done through customized packaging and a catchy, personalized message when the package is opened. On the gift itself, Casual Precision works with FUSION OF IDEAS’ creative team to add custom artwork using laser etch or direct print.

“As an advertising agency, we know the importance of branding,” said Brett Charest, founder at Casual Precision. “…Unique personalization for client gifts really showcases our ability to brand well. We want [our clients] to know that not only do we value their company’s brand, but we value them as individuals.”

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Casual Precision prints company artwork to give uniqueness to its client gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.

Branding Company Devices for Security and Personality

Casual Precision also has recently taken on customizing its company-owned devices to standardize and track its technology. 

“The ability to logo and number our company-owned devices for our employees has really streamlined the tracking and visibility of who has certain devices,” said Brett. “This has been a tremendous help while our company has been working remote over the last few years, easily documenting which items have been issued on a very visible level.”

The company’s mobile devices and laptops are outfitted with the company logo and tracking numbers permanently printed or etched on the devices.

Brett added, “Plus, I love seeing our employees wearing or using our branded devices on client and internal calls. It’s a constant reminder of how far we have come in a short period of time as a company.”

Casual Precision employees are proud to represent the company with their branded technology.
Casual Precision employees are proud to represent the company with their branded technology.

 

Casual Precision is just one example of how a business can shape and enhance its brand recognition by leveraging the use of customization on an everyday product like technology. 

For more information about FUSION OF IDEAS’ brand experiences, visit fusionofideas.com/brand.

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How We Support the Pet Partners Community

As the second-largest private owner of freestanding veterinary hospitals in the U.S., Pet Partners specializes in purchasing neighborhood veterinary practices and hospitals, and providing the behind-the-scenes support so veterinarians can focus on providing patient care. 

The company’s Operations Support Center (OSC) team works with practices for behind-the-scenes support to help with financial, technology, human resources, purchasing or other business management needs. Pet Partners’ community ranges in size from private clinics to large group animal hospitals.

When a practice is acquired, Pet Partners equips the veterinarian with an iPad that is custom branded with the Pet Partners logo. The device contains preloaded content so it is ready for use with all the necessary tools for the doctor to run the hospital. Finally, a custom device sleeve printed with a Pet Partner image and a welcome note encloses the device, delivering an unprecedented unboxing experience.

Pet Partners bridges the gap between veterinary medicine practice and business operations. By providing the resources needed all on a mobile device, veterinarians are able to run their practice autonomously. 

Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
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Hollywood Ready: This Gift Bundle Reaches the Stars

The high-octane action-thriller, John Wick 3, enjoyed a successful opening weekend that far exceeded critics’ expectations. In fact, the movie took the top spot at the box office only 10 days after its release in May. 

The cast and crew celebrated as the film was crowned most successful box office entry among the franchise. In addition to the esteem, the actors, producers and film crew received some remarkable gifts. Among them, a high-impact, fully customized tech bundle with the latest Apple devices:

Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.
Highly visual artwork from the movie is printed on the back of each iPad Pro. Inside the tablet is a designated app featuring the film’s images and videos.
Every iPad Smart Cover is personalized for each member of the film cast and crew.
Every iPad Smart Cover is personalized for each member of the film cast and crew.
The customized Apple Pencil is a replica of the gruesome tool as seen in the film.
The customized Apple Pencil is a replica of the gruesome tool as seen in the film.
The design of the Apple AirPods captures the essence of the movie.
The design of the Apple AirPods captures the essence of the movie.

Customized by FUSION OF IDEAS, each product was designed with stunning artwork from the movie exclusively for the recipient. And the movie’s key art pieces were used on the iPad Smart Covers. The vibrant artwork on each device is permanently printed and bonded with UV so it will not fade, chip or scratch. 

We also developed a dedicated John Wick 3 application for the iPad that housed posters, clips and images from the movie.

The film's posters, videos and images are loaded into the dedicated movie app.
The film’s posters, videos and images are loaded into the dedicated movie app.

The stunning cinematography of the movie helped deliver the striking images that were used to create this ultra-sleek gift experience. Ultimately, these gifts were presented to the film’s actors, producers and key members of the crew.

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Customized Accessories for Your Business

Do you need a gift to recognize an employee who loves tech as well as the outdoors? Are you seeking a unique gift for a jetsetter so they can stay connected with a wireless device while on a flight? Or, perhaps, you are looking to refresh and brand your company devices with new protective covers?

Introducing FUSION OF IDEAS’ Customized Accessory Bundles. Created for simplicity and delivered with impact, the Accessory Bundles pair this season’s hottest accessories with our top-notch customization offering. Our proprietary process allows for high-quality, permanent color printing on the devices to show off your company logo or brand. 

Here are our top bundles that we handpicked as ideas for your corporate gifting needs. Contact us to get started and we’ll send you a complimentary mockup of customization options with your unique brand.

The Adventurer: OtterBox tumbler + one point of customization
The Adventurer: OtterBox tumbler + one point of customization
The Protector: Spigen protective case + one point of customization
The Traveler: AirFly by TwelveSouth + one point of customization
The Traveler: AirFly by TwelveSouth + one point of customization
The Assistant: Amazon Echo Dot + one point of customization
The Assistant: Amazon Echo Dot + one point of customization

 

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The Richard S. Fusco Foundation: Enhancing Lives, One iPad at a Time

Like many cystic fibrosis patients, Richard Fusco spent most of his life in the hospital. In the last three years of life when his health started deteriorating, Fusco depended on an iPad to communicate with his family, stay in touch with friends, and keep himself entertained with movies, books, videos and games.

Fusco’s father, Ralph Fusco, saw how this multifaceted mobile device enhanced the last few years of his son’s life and was inspired to provide the same opportunity with technology to other cystic fibrosis patients. This was the beginning of The Richard S. Fusco Foundation.

The mission of the Foundation is to help children with cystic fibrosis stay connected with loved ones and school through mobile technology. Since it was founded in 2013, the Foundation has formed partnerships with six children’s hospitals across the country to give iPads to their young cystic fibrosis patients.

The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.
The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.

Inspired by his son’s zest for life and positive attitude, Fusco partnered with FUSION OF IDEAS to design a vibrant image for the iPad Smart Cover and a second image for the device sleeve. Prior to each delivery of iPads, the images are printed and packaged up to create a surprise and delight moment upon receiving the device.

FUSION OF IDEAS also uses its proprietary laser etching process to customize the device itself with the Foundation’s name on the back.

Each iPad is custom branded with the Foundation's colorful brand.
Each iPad is custom branded with the Foundation’s colorful brand.

“It is pleasure doing business with FUSION OF IDEAS to produce these colorful covers and packages for the iPads that we hand out,” said Ralph Fusco, founder of The Richard S. Fusco Foundation. “More than just a beautiful package, it is a memorable experience for the children when they open the devices for the first time. The joy we see in their faces and the appreciation by their families is what keeps us going, and we hope to provide that experience to young cystic fibrosis patients nationwide.”

For more information about The Richard Fusco Foundation, visit https://www.richardsfuscofoundation.org/

Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation's president, Ralph Fusco.
Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation’s president, Ralph Fusco.
iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.
iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.