brand experiences

December 9, 2021

Survival Guide for the Last-Minute Gifter

Last-minute gifting? You are not alone.

The good news is, finding a last-minute gift is easier than ever thanks to next-day shipping, streaming services, and subscription boxes.

When it comes to last-minute gifts, there are still ways to make the recipient feel special and unique through personalization and creating experiences. So before you go online and grab the quickest gift you can find, here are some tips to consider.

Think Outside the (Gift) Box

Gift cards give the recipient the freedom to choose what they want. If you go this route, you can still make the gift card personal. You don’t have to present it as-is from the grocery store stand.

Using a thin vinyl wrap, FUSION OF IDEAS’ StealthArmor branding solution allows you to personalize the front of the gift card with your company name or a unique design.

FUSION OF IDEAS’ StealthArmor branding solution helps make gift cards personal and fun for your recipient.

Consider a Charitable Donation

What if a “perfect gift” does not depend on stocked store shelves or online warehouse supplies?

A new study this year found that 59 percent of Americans would rather receive a donation to charity in their name than a gift for themselves this year. Contributing to a charitable organization can be personal, especially if it is a cause that the recipient cares about. Particularly after another challenging year, many are seeing the importance of supporting our communities and each other.

Make it a Gift for the New Year

Make your gift one that rings in the New Year. It takes the pressure off the busyness of the holidays – for both the giver and the recipient – and sets a positive tone for the year ahead.

Choose a gift like premium technology that is a year-round favorite and can be given at any time.

A gift to welcome in the New Year creates excitement and anticipation for the upcoming year ahead.

November 16, 2021November 15, 2021

Creating a Buzz with Customized Corporate Gifts

Through giving gifts of personalization, OpenJar Concepts, a Southern California-based hybrid marketing agency, has created a buzz among its clients and employees.

It all began when the company one year, received a custom-branded holiday gift. The OpenJar team was inspired to give something customized and personal using its own logo and a catchy slogan. That year, OpenJar sought to give customized Beats Studio3 headphones as gifts to employees, each wrapped with custom gift wrap.

“We are a full-service advertising agency, passionate about branding,” said OpenJar Concepts CEO Adam Warren. “We have come to enjoy the idea of branding products that live with our clients for long periods of time. It is tough to beat that kind of awareness.”

That same year was also OpenJar’s eighth anniversary. As a token of appreciation to its top clients on the milestone, the company distributed personalized Apple HomePod speakers and Apple AirPods as customer appreciation gifts.

Warren added, “FUSION OF IDEAS is an amazing way to help make our brand personal. Our clients were so impressed by the customized holiday gifts we mailed out, that we have continued to utilize FUSION OF IDEAS to expand our catalog of gift items.”

The feedback from clients and employees sparked OpenJar’s plan to continue to give personalized, premium technology as part of their corporate gifting program. From smartwatches to even iPads, the company has since made quite a buzz through thoughtful gift-giving.

“I plan on using FUSION OF IDEAS every year to show appreciation to our clients for the business we have done together,” said Warren.

October 19, 2021

Apple Craze: 2021 Fall Releases

Apple hosted two events this fall, which featured updates on its most popular devices. From the powerful iPad mini to the release of the colorful HomePod mini, Apple has inspired us to maximize the use of our customization solutions to create immersive brand experiences.

Take a peek at what’s coming:

Apple AirPods (3rd Generation)

Apple HomePod mini

Apple iPhone 13 & 13 Pro

Apple Watch Series 7

14″ & 16″ MacBook Pro

Apple iPad

Apple iPad mini

June 17, 2021June 17, 2021

Honor Students Surprised With Customized Apple AirPods at Their Doorsteps

Ahead of a special virtual event for the Golden Key Oxford Saïd 2021 Program, participants received a pleasant surprise at their doorsteps – a pair of customized Apple AirPods Pro.

Meltwater, a global leader in the media and social intelligence market, and Golden Key International Honour Society, a non-profit, international academic honors organization, partnered to deliver custom-branded Apple AirPods Pro to recognize nearly 100 students across 10 states and 17 countries.

“The branding of our event swag built the excitement for the program and made it that much more special,” said Courtney P. at Meltwater. “Participants were more engaged in the program because the experience of receiving the swag paved the way.”

Each set of AirPods Pro was personalized with the Meltwater logo on the device case and earbud stems. Its teal logo was directly printed on the device to create a long-tasting brand experience that is polished yet impactful.

The earbuds are then wrapped in custom packaging that included a custom-designed device sleeve that snugly fits over the OEM box and customized gift wrap with the Meltwater and Golden Key logos. Packages were sent to each domestic and international recipient.

Courtney adds, “We’ve done some great swag throughout the years and this was among the best!”

Thank you, Meltwater and Golden Key, for allowing us to create this brand experience for the Golden Key Oxford Saïd 2021 Program. To learn how FUSION OF IDEAS can create brand experiences for your business or organization, visit fusionofideas.com/getstarted.

December 2, 2020March 9, 2021

Tablets That Bring Hope to Teens

“…He wasn’t thinking about gaming or social media. He was just relieved to know that he would no longer have to struggle to find a way to complete his online school work.”

Toys for Hospitalized Children gifts Apple iPad with customized content to a teen patient at Hurley Medical Center in Flint, Mich. Photo credit: Toys for Hospitalized Children

This testimonial came from the director of child life services for Hurley Children’s Hospital in Michigan after gifting a personalized Apple iPad to an in-patient teen through the Toys for Hospitalized Children’s Tablet for Teens program.

In addition to the tablet itself, the teen was also gifted with a subscription to Hulu, which he can watch movies on his iPad to keep him entertained while in the hospital. He was thrilled to be able to easily access his school work and stay connected with friends.

This year, Toys for Hospitalized Children is prepared to give several iPads to teens at Hurley Children’s Hospital. Home and lock screens are customized on each tablet with the organization’s eye-catching logo.

“We began the Tablets for Teens program last year and saw first-hand how much the teens’ moods and spirits were lifted through the gifts we brought,” said JJ Hecht, president at Toys for Hospitalized Children. “The teenage demographic can often be overlooked when it comes to visits and presents in the hospital. Because of this, we are inspired to give more and this year, we customize the tablets to make them more personal.”

Toys for Hospitalized Children has partnered with more than 70 hospitals throughout the country to bring happiness and healing to children suffering from illness. Through their Tablet for Teens program, the Flint, Mich.,-based nonprofit organization helps teenagers “cope through scary, painful or stressful experiences” through gifts that keep them entertained and connected.

Customized home and lock screens were customized on tablets to offer a personalized experience.

Recipient of Toys for Hospitalized Children’s Tablets for Teens program in 2019. Photo source: Toys for Hospitalized Children

The Fusion of Ideas Blog

Tag: brand experiences