Bose

February 1, 2022February 1, 2022

How This Top Ad Agency Builds Lasting Client Relationships

Advertising company Casual Precision has seen the value of saying thanks to its clients through thoughtful and impactful gifts.

Over the past few years, the marketers at Casual Precision have elevated their client appreciation gifts by giving custom-branded premium technology. Some of their most well-received gifts include premium audio and tech accessories, such as Apple AirPods, Apple Watch, Bose Frames, reMarkable tablets and Apple AirPods Max.

Creating Unboxing Experiences to Show Value

Casual Precision goes beyond just purchasing the gift and sending it to the recipient.

The company takes the extra step to create a memorable unboxing experience that creates a “wow” factor when the gift is opened. This is done through customized packaging and a catchy, personalized message when the package is opened. On the gift itself, Casual Precision works with FUSION OF IDEAS’ creative team to add custom artwork using laser etch or direct print.

“As an advertising agency, we know the importance of branding,” said Brett Charest, founder at Casual Precision. “…Unique personalization for client gifts really showcases our ability to brand well. We want [our clients] to know that not only do we value their company’s brand, but we value them as individuals.”

Casual Precision prints company artwork to give uniqueness to its client gifts.

A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.

Branding Company Devices for Security and Personality

Casual Precision also has recently taken on customizing its company-owned devices to standardize and track its technology.

“The ability to logo and number our company-owned devices for our employees has really streamlined the tracking and visibility of who has certain devices,” said Brett. “This has been a tremendous help while our company has been working remote over the last few years, easily documenting which items have been issued on a very visible level.”

The company’s mobile devices and laptops are outfitted with the company logo and tracking numbers permanently printed or etched on the devices.

Brett added, “Plus, I love seeing our employees wearing or using our branded devices on client and internal calls. It’s a constant reminder of how far we have come in a short period of time as a company.”

Casual Precision employees are proud to represent the company with their branded technology.

Casual Precision is just one example of how a business can shape and enhance its brand recognition by leveraging the use of customization on an everyday product like technology.

For more information about FUSION OF IDEAS’ brand experiences, visit fusionofideas.com/brand.

August 17, 2021August 17, 2021

Music to Our Ears: Premium Audio Brand Experiences

Voice assistant speakers from big-hitters like Apple, Sonos, JBL and Google have never been so smart. They know today’s headlines and weather and can answer trivia questions with a simple voice command. These speakers also play your chosen music over Bluetooth or wi-fi, and some can access music streaming services.

Because of their practicality, smart speakers are popular gift options for businesses as part of their corporate gifting and employee incentive programs.

We help companies to take their gifting up a notch with branding, packaging and deployment solutions.

Branding: Adding your company logo or design on the product helps with brand recognition and exposure. FUSION OF IDEAS does this through direct color printing, laser etching or StealthArmor, a thin vinyl for a semi-permanent branding solution.
Custom Packaging: Packaging solutions such as a customized device sleeve that fits snuggly over the OEM box and custom gift wrap are also ways to make a gift stand out from others. A personalized insert tag with a note from the company leader or sender is another way to customize your gift and add a personal touch.
Deployment: Whether you need to send a gift to one or multiple recipients, FUSION OF IDEAS has you covered with our white-glove deployment service. We can ship individually to domestic and international locations without you having to touch a single device.

And finally, check out our current favorite smart speakers.

Sonos Roam

Sonos Roam with direct UV color print

Apple HomePod mini

Apple HomePod mini with direct UV color print on clear StealthArmor

Google Nest Audio

Google Nest Audio with direct UV color print and custom device sleeve

Sonos One

Sonos One with StealthArmor, thin, heat-bonded vinyl for a semi-permanent branding solution

Bose Soundlink Revolve

Bose Soundlink Revolve with StealthArmor

January 15, 2020February 4, 2020

AirPods Dominate the 2019 Holiday Season

There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.

Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities.

Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.

Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:

September 26, 2019

Present Perfect: The Art of Corporate Gifting

A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business.

When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:

High-End or Budget?

Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list.

There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.

Company Logo and Customization.

To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider.

That being said, keep in mind that you can minimize the size of your logo and still have your brand printed but in a more subtle way. Second, customization does not have to come in the form of a logo. For example, you can personalize the gift by adding the recipient’s name.

Adding your recipient's initials on their gift is a subtle and unique way to personalize the gift. — Adding your recipient’s initials on their gift is a subtle and unique way to personalize the gift.

Packaging.

We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.

First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.

February 7, 2019September 12, 2019

Custom-Branding Beyond Phones and Tablets

Think beyond traditional mobile devices for branding. Pictured here: Fujifilm Instax Cameras

Businesses are increasingly finding value in custom-branding mobile technology. Branded technology can be used as:

a marketing tactic to elevate brand equity;
employee rewards or as gifts to clients and vendors;
a theft deterrent for company devices by having the company logo printed on them.

As one of our core services, customization is our business. We have partnered with more than 2,000 brands to create customized solutions, with phones and tablets being the most popular tech devices for custom branding. In the past few years, mobile accessories – such as device cases, speakers and headphones – have gained traction, particularly during the gifting season.

Our capabilities do not stop there. With laser etching, color printing and StealthArmor (our proprietary protective film) solutions, there is no limit to what we can customize. New products present different specifications, dimensions and materials, making for an exciting challenge for our design and production teams.

As people and businesses continue to move toward mobilization and personalization, we challenge you to think beyond traditional mobile devices and see how customization can take your business to the next level.