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Picture Start: Making Your Mark as a New Business in an Elite Industry

By Jennifer Fujimori

Throughout our many years of customization experience, Fusion of Ideas has worked with clients in almost every industry – healthcare, education, food service, construction, entertainment, fashion – the list goes on. We relish the chance to impress our clients by customizing devices or mobile apps for their employees or customers. But for many of our movie-obsessed team members, it’s hard to deny that it’s especially thrilling when we get the chance to work with clients who are in the entertainment business.

PICTURESTART is a production company who set out to find a customized tech gift for 200 top clients and company executives. Our design and business teams went to work, collaborating with the PICTURESTART decision makers to create a sleek logo print for Apple AirPods. The PICTURESTART logo is printed on the charging cases for the AirPods, the stems of the AirPods are printed with a clean blue stripe, and to round out the project, we did a custom sleeve to fit over the AirPod box. PICTURESTART is focused on youth-oriented movies and shows, so the colorfully printed AirPods were the perfect way for the new company to announce itself as a fresh and innovative presence in the film industry.

The gifts you give your clients and the technology used by your employees offer unique opportunities for you to make a statement about your brand and the way you do business. By partnering with Fusion of Ideas, PICTURESTART created an impactful brand experience that recipients will recall every time they pull out their AirPods. “We’re finding that the AirPods have become a highly preferred gift in the year and a half since they were released,” said Russ Taylor, CEO at Fusion of Ideas. “They’re compact, useful, and can be customized in several areas. Plus, they have the appeal of being a relatively new Apple product, at a price point lower than an iPad or Apple Watch.”

Whatever your tech and design preferences may be, we can help you come up with an unforgettable gift. And if you’re on the fence, check out some of the finished projects on our website and Instagram account. We’d love to create your custom gift next!SaveSave

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Xilinx AirPod Project

It was almost exactly a year ago that the Xilinx project went down in Fusion of Ideas history.  The new Apple AirPods had just been announced, and everyone was anxiously waiting for them to hit the market.  A few months had gone by since Apple’s announcement, and the public wanted to know when the AirPods would be arriving in stores.  Small batches of AirPods were released to stores, but were immediately sold out. Fusion was told that it would be awhile before businesses would have the opportunity to purchase them in large quantities, because production was just not fast enough to keep up with the demand.  Then Xilinx reached out to Fusion after being referred by Apple. They had 800 AirPods (a big deal, since stores hadn’t even received this many yet) and they wanted to find out more about our customization services.

Xilinx was planning to give AirPods to each of their employees as a special gift from their executive team.  They wanted to customize the AirPods’ white custom casing with the Xilinx logo. They also wanted to send the AirPods to employees in unique customized packaging to show their thanks and appreciation.  Fusion was their one-stop-shop for getting both of those things done in record time. The custom packaging included signatures of all of the executive team as part of the design, meant to show their appreciation.  

“Xilinx was looking for something cool to give their employees,” said Theresa Brown, Senior Business Manager at Fusion of Ideas. “Gifting the Airpods alone would have been nice, but the real wow factor came from outfitting the AirPods with logos and customized packaging including their executive team signatures. It took the gift to a whole new level.”

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Another Fantastic Year With Kidd’s Kidds

This November marked FUSION’s seventh year of sponsoring and working with Kidd’s Kids.  Since 2011, FUSION has donated app development and customization services to the charity, who works with families of children with life-altering or life-threatening conditions.

Kidd Kraddick founded Kidd’s Kids in 1991 with the goal of making a difference in the lives of children and families who are dealing with life altering conditions.  Initially, the program began with a bus ride to Sea World in San Antonio, Texas. Thanks to the volunteer efforts from partners, donors, and medical professionals, along with the Kidd Kraddick Morning Show listeners’ willingness to embrace their mission, Kidd’s Kids has grown at an exponential rate. Now in its 26th year, the foundation has sent over 1000 kids and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida.

Here’s a video showcasing a little more about this foundation and our involvement with them.  For more information, please visit http://www.kiddskids.com

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Creating An Unparalleled Welcoming Experience For New Homeowners

For over 30 years, Consultatio Real Estate has successfully developed innovative high category real estate projects in prime locations.

Passionate about transforming ordinary into extraordinary, Consultatio Real Estate wanted the most high-end, absolute best for their tenants. They wanted to create an unparalleled welcoming experience for new homeowners of both the Oceana Key Biscayne and Bal Harbour properties that reflected the union of art, real estate and technology.

In 2014, Consultatio needed a solution for their welcoming process with their Oceana Key Biscayne project.  They wanted a very unique gift experience for the tenants of Consultatio Real Estate that would capture the attention of future homeowners and provide a suitable resource for displaying the many amenities the property had to offer. As an unprecedented solution to enhance Consultatio’s welcoming process, FUSION created fully equipped and branded iPads, including a custom sleeve, branded Smart Cover, and preloaded with custom iOS content, providing each tenant with a little piece of art for their new home. The tenants loved the gift so much that Consultatio knew it needed to be part of their next project.

This year, when the Bal Harbour property neared completion, Consultatio Real Estate connected with FUSION again to discuss the next rollout of customized iPads. It was quickly discovered that among the many exquisite works of art on the Bal Harbour property, one in particular stood out above the rest. Created by iconic Americana artist Jeff Koons, the mirror-polished, stainless steel sculpture “Pluto and Proserpina” stands over 10 feet tall and serves as a centerpiece of the property. Using this masterpiece as an inspiration, FUSION presented a new complete iPad package with a design that surpassed expectations. Consultatio loved the new packaging and exquisite custom gift boxes built specifically for their custom project with high-end materials fit to be displayed on a coffee table. The iPads were customized with pre-loaded content about the property and its amenities. A custom printed Smart Cover paired nicely with the full-color printed iPad. A custom sleeve was also fitted around the iPad box before it was inserted into the gift box. The result was a stunning, one-of-a-kind gift for each tenant to feel welcomed and cherished.

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What’s In Our Mission Statement?

We have a mission statement, so what?

Our mission statement is extremely important to us at FUSION. It is our guiding star and keeps us going in the right direction. It reminds us why we do what we do. We are proud of what we’ve been able to accomplish the last 10-years, and all of the companies across the world that we have been able to impact and help grow through the use of technology. So without further ado, here is our simple, but very powerful mission statement.

Fusion of Ideas is dedicated to delivering high-impact brand experiences through mobile integration—we call it the Art of Mobility. We are committed to flawless execution with every project, large or small – not because we have to, but because no one else will. We dedicate efforts to the constant development and growth of our team to ensure we are capable of consistently exceeding the demands of our clients. We proudly develop all of our projects in America, and flawlessly deploy them worldwide. The insight we possess and our commitment to the client experience is our competitive advantage. Our motivation is challenging companies to fundamentally change the way that they do business by leveraging the constant and necessary changes of technology in order to empower them to remain relevant.