The HomePod mini and AirPods Max Brand Experience

Two new Apple products have taken the music listening experience by a storm: HomePod mini and AirPods Max. These devices feature room- and ear-filling sounds, and are the latest technology in the Apple product lineup. 

Doing what they do best, our production and design teams used our laser and direct printing process to create brand experiences for the devices.

HomePod mini

HomePod mini is the latest smart speaker that packs a punch with its unique design and powerful sound. The device can be personalized on the display top using direct color print on clear StealthArmor, a fitted protective film that offers a semi-permanent branding solution. 

AirPods Max

We use laser etch for permanent branding of artwork or your company logo directly on the aluminum cups on the over-ear headphones. For gifting, we offer a custom device sleeve that fits snugly over the original device box, personalized insert cards and custom gift wrap.

Check out the AirPods Max unboxing experience:

For more gifting ideas, visit www.fusionofideas.com/gifting.

2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season. 

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep. 

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.

Salon Talk: An Immersive Brand Experience for Social Dry Lounge

Social Dry Lounge (SDL) is a Southern California luxury, full-service hair salon with six locations that offer hair blowouts and professional make-up services. The professionals at Social Dry Lounge aim to make every visit a first-class experience from the moment the customer walks through the doors with comfortable seating, complimentary refreshments, digital entertainment, and professional services. The salon is known for going above and beyond by providing guests with an iPad for personal use throughout their stay. 

For the grand opening of one location, FUSION OF IDEAS partnered with the salon to elevate the brand experience through technology. The back of each iPad used for guests was printed with the salon’s logo along with a stylish silhouette in the background. This imagery was created using tones of white, grey, and blue that match the natural aesthetics of the iPad. 

Additionally, the FUSION OF IDEAS creative team designed a customized digital home and lock screen for the iPads. The devices were also installed with digital content including images of hairstyles offered by the salon, applications that provide users with access to the latest fashion magazines, and social applications like Facebook and Instagram. 

Now used to entertain customers and further enhance the VIP experience Social Dry lounge, these customized devices with digital content are an excellent way to extend an experience into the customers’ hands by providing content that interests both the company and customers.