More than 1,300 attendees at the annual Attollo fundraising event in Lancaster, Penn., celebrated a group of 60 high school program scholars for being accepted into colleges across the country. Also highlighting the event, Magic: An Attollo Experience, was a keynote by NBA Hall of Famer, Magic Johnson.
This year’s celebratory fundraiser raised $1.5 million benefitting the Attollo program. Founded by the Children Deserve a Chance Foundation, Attollo is a college access/leadership program in Central Pennsylvania that supports youth from underrepresented communities in their pursuit of academic achievement, empowerment and social engagement.
As a token of appreciation to the event sponsors and donors, Attollo partnered with FUSION OF IDEAS to create custom-branded Apple AirPods as gifts. The device included the program’s name and logo printed on the case and on the stems of the headsets. The AirPods box is outfitted with a fitted custom device sleeve that has a photo of Magic Johnson.
One event donor shared anonymously, “You [Attollo] always inspire students to push beyond their comfort zones and do more than they thought possible. I am not quick to try new technology, but when I received these AirPods, I decided to push myself beyond my comfort zone and try them. My grandchildren were so impressed when I came walking in with my AirPods! I can listen to my audiobooks and my old favorite songs.”
Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?
The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:
Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards.
Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations.
Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it.
Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked.
Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.
In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.
Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.
The GOLFWEEK Amateur Tour, with 50 regional tournaments, was founded to give amateur golfers a chance to compete in a nationwide series of stroke-play golf tournaments. Open to men and women, young and old, the tournament – now in its 25th year – uses some of the best championship golf courses and concludes with a National Tour Championship, which awards the final winner among the top players in each flight.
In addition to a day on the greens, the winner of each flight is awarded a crystal trophy and each participant is entered into a tournament raffle. At the El Paso, Texas/Las Cruces, N.M. tournament, customized Apple AirPods served as one of the top prizes for the event raffle. As one of the hottest tech accessories, it was a highly sought-after prize for the 60+ participants of the event.
Additionally, Apple iPad Pro tablets with customized Smart Keyboard Folios were used to check the golfers in at each tournament and serve as a live score board. As we have seen in this event, and others, cohesive branding can significantly add value and experience for all attendees and participants involved.
“My daughter is nonverbal and she finally has a device where we can download the app that helps her communicate with us at home. It’s the biggest blessing and an amazing gift! People take their spoken language for granted and do not realize just how hard it is for a nonverbal child. This iPad can break those verbal barriers for our family!”
These were the words from a family member of one of 57 kids who went on the Kidd’s Kids 2018 trip to Walt Disney World in Orlando, Fla. Founded by late radio host and television personality, Kidd Kraddick, Kidd’s Kids provides hope and happiness by creating beautiful memories for families of children with life-altering and life-threatening conditions.
Every November, the organization sponsors a group of children and their families on an all-expense paid trip to “The Happiest Place on Earth,” where they can forget about doctor appointments and their illnesses, and enjoy a magical day with their families. At the start of this once-in-a-lifetime trip, the kids were gifted with a personalized Apple iPad that is preloaded with all relevant and contact information for their trip.
Here are the words from another family:
“We were so grateful to have the iPad for my son’s 11-day hospital stay. He loves being able to keep in touch with family and friends using the FB Kids Messenger app. He also likes it for drawing, watching shows and playing games.”
This is the eighth year that FUSION OF IDEAS has gratefully donated our app development and customization services to this amazing cause. Together with Best Buy, we were onsite to help hand out the iPads to the kids, and see the delight on their faces when they were presented with the customized devices. “The donation of the iPads from Best Buy and completely personalized by FUSION OF IDEAS provides entertainment, educational tools and memory-making apps the Kidd’s Kids otherwise would not have,” said Kelly Kemp, executive director of Kidd’s Kids. “We know how grateful all the kids are especially when they are back in the hospitals for days or weeks at a time. It’s a blessing and a partnership we are so very grateful to have for our Kidd’s Kids.” For more photos from this year’s Kidd’s Kids trip, check out their album on Facebook.
Since their release in late 2016, Apple’s AirPods have been flying off the shelves – and landing here at Fusion of Ideas, where we’ve been customizing unprecedented numbers of the wireless earbuds for our clients. We expect AirPods to be the most customized device during the upcoming holiday gifting season for the second year in a row – it’s an excellent portable piece of technology at an affordable price point for many of our clients. Customization options include the earbuds themselves, the charging case, and custom sleeves and gift wrap to tie everything together. Here’s an example of a recent custom AirPods project we did for a client that nicely showcases all of our available services.
Throughout our many years of customization experience, Fusion of Ideas has worked with clients in almost every industry – healthcare, education, food service, construction, entertainment, fashion – the list goes on. We relish the chance to impress our clients by customizing devices or mobile apps for their employees or customers. But for many of our movie-obsessed team members, it’s hard to deny that it’s especially thrilling when we get the chance to work with clients who are in the entertainment business.
PICTURESTART is a production company who set out to find a customized tech gift for 200 top clients and company executives. Our design and business teams went to work, collaborating with the PICTURESTART decision makers to create a sleek logo print for Apple AirPods. The PICTURESTART logo is printed on the charging cases for the AirPods, the stems of the AirPods are printed with a clean blue stripe, and to round out the project, we did a custom sleeve to fit over the AirPod box. PICTURESTART is focused on youth-oriented movies and shows, so the colorfully printed AirPods were the perfect way for the new company to announce itself as a fresh and innovative presence in the film industry.
The gifts you give your clients and the technology used by your employees offer unique opportunities for you to make a statement about your brand and the way you do business. By partnering with Fusion of Ideas, PICTURESTART created an impactful brand experience that recipients will recall every time they pull out their AirPods. “We’re finding that the AirPods have become a highly preferred gift in the year and a half since they were released,” said Russ Taylor, CEO at Fusion of Ideas. “They’re compact, useful, and can be customized in several areas. Plus, they have the appeal of being a relatively new Apple product, at a price point lower than an iPad or Apple Watch.”
Whatever your tech and design preferences may be, we can help you come up with an unforgettable gift. And if you’re on the fence, check out some of the finished projects on our website and Instagram account. We’d love to create your custom gift next!SaveSave
It was almost exactly a year ago that the Xilinx project went down in Fusion of Ideas history. The new Apple AirPods had just been announced, and everyone was anxiously waiting for them to hit the market. A few months had gone by since Apple’s announcement, and the public wanted to know when the AirPods would be arriving in stores. Small batches of AirPods were released to stores, but were immediately sold out. Fusion was told that it would be awhile before businesses would have the opportunity to purchase them in large quantities, because production was just not fast enough to keep up with the demand. Then Xilinx reached out to Fusion after being referred by Apple. They had 800 AirPods (a big deal, since stores hadn’t even received this many yet) and they wanted to find out more about our customization services.
Xilinx was planning to give AirPods to each of their employees as a special gift from their executive team. They wanted to customize the AirPods’ white custom casing with the Xilinx logo. They also wanted to send the AirPods to employees in unique customized packaging to show their thanks and appreciation. Fusion was their one-stop-shop for getting both of those things done in record time. The custom packaging included signatures of all of the executive team as part of the design, meant to show their appreciation.
“Xilinx was looking for something cool to give their employees,” said Theresa Brown, Senior Business Manager at Fusion of Ideas. “Gifting the Airpods alone would have been nice, but the real wow factor came from outfitting the AirPods with logos and customized packaging including their executive team signatures. It took the gift to a whole new level.”
This November marked FUSION’s seventh year of sponsoring and working with Kidd’s Kids. Since 2011, FUSION has donated app development and customization services to the charity, who works with families of children with life-altering or life-threatening conditions.
Kidd Kraddick founded Kidd’s Kids in 1991 with the goal of making a difference in the lives of children and families who are dealing with life altering conditions. Initially, the program began with a bus ride to Sea World in San Antonio, Texas. Thanks to the volunteer efforts from partners, donors, and medical professionals, along with the Kidd Kraddick Morning Show listeners’ willingness to embrace their mission, Kidd’s Kids has grown at an exponential rate. Now in its 26th year, the foundation has sent over 1000 kids and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida.
Here’s a video showcasing a little more about this foundation and our involvement with them. For more information, please visit http://www.kiddskids.com
For over 30 years, Consultatio Real Estate has successfully developed innovative high category real estate projects in prime locations.
Passionate about transforming ordinary into extraordinary, Consultatio Real Estate wanted the most high-end, absolute best for their tenants. They wanted to create an unparalleled welcoming experience for new homeowners of both the Oceana Key Biscayne and Bal Harbour properties that reflected the union of art, real estate and technology.
In 2014, Consultatio needed a solution for their welcoming process with their Oceana Key Biscayne project. They wanted a very unique gift experience for the tenants of Consultatio Real Estate that would capture the attention of future homeowners and provide a suitable resource for displaying the many amenities the property had to offer. As an unprecedented solution to enhance Consultatio’s welcoming process, FUSION created fully equipped and branded iPads, including a custom sleeve, branded Smart Cover, and preloaded with custom iOS content, providing each tenant with a little piece of art for their new home. The tenants loved the gift so much that Consultatio knew it needed to be part of their next project.
This year, when the Bal Harbour property neared completion, Consultatio Real Estate connected with FUSION again to discuss the next rollout of customized iPads. It was quickly discovered that among the many exquisite works of art on the Bal Harbour property, one in particular stood out above the rest. Created by iconic Americana artist Jeff Koons, the mirror-polished, stainless steel sculpture “Pluto and Proserpina” stands over 10 feet tall and serves as a centerpiece of the property. Using this masterpiece as an inspiration, FUSION presented a new complete iPad package with a design that surpassed expectations. Consultatio loved the new packaging and exquisite custom gift boxes built specifically for their custom project with high-end materials fit to be displayed on a coffee table. The iPads were customized with pre-loaded content about the property and its amenities. A custom printed Smart Cover paired nicely with the full-color printed iPad. A custom sleeve was also fitted around the iPad box before it was inserted into the gift box. The result was a stunning, one-of-a-kind gift for each tenant to feel welcomed and cherished.
Our mission statement is extremely important to us at FUSION. It is our guiding star and keeps us going in the right direction. It reminds us why we do what we do. We are proud of what we’ve been able to accomplish the last 10-years, and all of the companies across the world that we have been able to impact and help grow through the use of technology. So without further ado, here is our simple, but very powerful mission statement.
Fusion of Ideas is dedicated to delivering high-impact brand experiences through mobile integration—we call it the Art of Mobility. We are committed to flawless execution with every project, large or small – not because we have to, but because no one else will. We dedicate efforts to the constant development and growth of our team to ensure we are capable of consistently exceeding the demands of our clients. We proudly develop all of our projects in America, and flawlessly deploy them worldwide. The insight we possess and our commitment to the client experience is our competitive advantage. Our motivation is challenging companies to fundamentally change the way that they do business by leveraging the constant and necessary changes of technology in order to empower them to remain relevant.
Welcome to our Fusion of Ideas blog! We are a bold and cutting-edge company that is excited to open our doors a little more, and let you see inside the wonder of Fusion of Ideas. While we’ve been in business since 2007, we’ll get into more details later about our story and how we came to be, we wanted to give you a quick summary of what we do. Who are we?
Fusion of Ideas helps businesses integrate and maximize mobility in their organizations through technology and brand experiences.
In a nutshell, Fusion of Ideas helps companies put together and implement programs for any of their mobile device (tablets, laptops, phones) needs. For example, say a major car brand wanted to have iPads in all of their locations as a sales tool for sales reps on the floor. FUSION would consult with that company to help them figure out the logistics of the program. If an ordering portal specific to their program is needed, Fusion can create it.
FUSION would then help that company with branding the iPads with the company’s logo (maybe even putting a specific dealership’s name on each device). FUSION would create cases or Stealth Armor (Fusion’s exclusive protective film) branded with the company’s logo on them to help protect the iPads with style. FUSION could also customize any accessory they might need such as headphones, speakers, styluses, etc.
FUSION would upload digital content to the devices, putting the company’s logo or desired home and lock screens onto the device. FUSION would place the apps or programs that they wanted on the device in the order and look that they want. FUSION could add catalogs or sales materials into apps/programs that would be easily accessible to the companies. And on top of all that, the FUSION app development team could create a custom app for that company to use with whatever program they are implementing.
When the devices are all powered and ready to go, FUSION can kit in any marketing materials needed, provide special packaging, and shrink wrap the devices ready to go back out. Devices can be shipped to multiple destinations across the world.
Outside of actually servicing the devices, FUSION also offers Mobile Device Management, help desk, break/fix, and training programs. One of the things we pride ourselves in is the fact that we handle all of these services under one roof. There are competitors out there that may do bits and pieces of what we do, but no one else handles every aspect of the project all in one location. We help empower companies to keep doing what they are good at by letting us figure out the logistics behind each project.
So now that you have a general sense of what we do, we can’t wait to share some of our exciting projects with you. Thanks for your interest and your time with checking us out! We hope we can WOW you with some of the cool things we constantly have going on.