There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.
Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities.
Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.
Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:
Gift-giving is an important part of the human experience. The act of giving helps define our relationships, strengthens our bonds and reinforces our feelings toward the recipient.
When it comes to giving business gifts, the results are the same: it builds and strengthens relationships with your employees, customers and vendors. It’s a way to recognize an employee who has met or exceeded his or her sales goal; thank a customer who has supported your business year-round; and show appreciation to a stakeholder who has invested in your company.
The holiday season is a great time to show your employees that they are an important asset to your business and recognize individuals who have achieved goals or milestones.
Studies reveal that 79 percent of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving. And a startling 65 of Americans in the workforce report that they weren’t recognized even once last year.
Feeling appreciated or being recognized has been proven to change an employee’s mentality from “My efforts will get me by,” to “I’m dedicated, committed and motivated to do my best at my job.”
It’s also important to remember that recognizing employees should be an ongoing effort and not limited only to the holiday season. Also, there are many ways for an employer to use corporate gifting to build up, fuel and recognize employees.
Showing customers your appreciation can greatly influence their loyalty and advocacy, which in turn leads to customer retention and increased sales. Keeping your customers happy is about making them feel like you care about them, valued and appreciated.
This is the foundation of a customer appreciation strategy.
While there are many ways to show appreciation to customers, corporate gifting is easy to implement as part of your customer appreciation strategy. If you take care of your customers, they will take care of your business.
Here are a few other ways to thank customers:
Offer a loyalty program with tiered rewards
Make a donation in their honor
Treat customers to a complimentary upgrade
Send a handwritten note.
The Power of Personalization
In today’s world, where the prevalence of personalization is so prominent in our daily lives, personalization should also play a part in a company’s corporate gifting strategy. One of the most popular ways to personalize, or customize, a gift is by adding your company logo or brand on the gifting product.
A business gift customized with your company logo can benefit both your employees and customers. Because your employees have a stronger emotional connection to your company and brand as they are a part of the daily business, branded gifts offer meaning and significance to your workforce.
For your customers, when a business gift that has value and use (versus a generic item) and it includes branding, nearly nine out of 10 recipients are able to remember the branding eight in 10 can recall messaging from at least one branded product they received (Source: Promotional Products Association International).
It is important to remember that a corporate gift should be carefully thought through. After all, it is an investment the company is making towards strengthening its relationship with clients, employees, investors and partners. When emotions are at the heart of the relationships between brands and consumers, they steer conscious decisions and drive unconscious decisions.
We rounded our favorite tech gift ideas this holiday season:
Wireless Earbuds – Ultracompact and lightweight, wireless earbuds offer features such as noise-cancellation and a customizable fit. Wireless earbuds options are abundant, including Apple AirPods and the new AirPods Pro, Samsung Galaxy Buds, Powerbeats Pro by Beats by Dre and the new Amazon Echo Buds.
Smart Speakers – A starting device or a complement to a complete smart home system, smart speakers or smart assistants like Amazon Echo or Google Home help you around the house, offers entertainment and more, all through voice commands.
Portable and Wireless Chargers – A practical gift option, mobile chargers are versatile for all types of technology. Popular wireless charger options include Belkin and Samsung and there are portable charger options from Mophie and Nimble.
Complete the brand experience with personalization. Adding the recipient’s name or using customized packaging with your company logo can make a lasting impression. For more corporate gifting ideas, visit www.fusionofideas.com/gifting.
A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business.
When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:
High-End or Budget?
Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list.
Company Logo and Customization.
To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider.
We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.
For the first time ever, online video subscriptions, such as Netflix, Hulu, Amazon Prime, have outnumbered their cable subscribing counterparts, according to a report by the Motion Picture Association of America.
And with the rise in popularity of smart home devices, there are more and more options for smart display devices, such as Amazon Echo Show, Google Home Hub, and the newest player on the market, Facebook Portal and Portal+.
What all this means for advertisers is that there are more ways than ever for your consumers to experience your brand. And to understand the new experience from a consumer’s point of view, advertisers need first-hand experience with these new platforms.
That’s what online news network Newsy allowed its advertisers to do. When Newsy announced the Newsy app on Facebook Portal and Portal+, they partnered with FUSION OF IDEAS to customize Newsy-branded Facebook Portal devices to send to its top advertisers.
In addition to the Facebook Portal devices, the network also customized Amazon TV Fire Stick streaming devices with the Newsy logo that would allow existing and prospective advertisers to experience Newsy on subscription-based video on demand services.
The distribution of the customized devices was part of Newsy’s overall sales strategy to allow its advertisers to experience content in new ways.
“By doing so, the ad buying community was able to see first-hand how our content stands out from other news brands,” said Dominick Borgia Jr., senior account manager at Newsy.