Posted on

Tech Accessories on the Rise

While advanced technology and cool gadgets often take the spotlight, tech accessories – such as wireless chargers, phone accessories and speakers – are growing in the marketplace while quietly improving the lives of mobile device consumers.

The adoption of mobile devices worldwide is driving the global tech accessories market to grow to more than $100M by 2023, according to Research Nester, a leading service provider for strategic market research and consulting. 

The demand for personalization of tech accessories reflects the growth in this product category. Here are three accessory types that FUSION OF IDEAS’ clients are creating brand experiences for.

Wireless chargers 

The vast majority of Americans – 96 percent – now own a mobile device of some kind. Aside from its practicality, wireless chargers are growing in popularity because you don’t have to worry about the possible mess from tangled cords.

L to R: Nimble wireless charging pad, Insigna wireless charger
L to R: Nimble wireless charging pad, Insigna wireless charger
Mophie Dual wireless charging pad
Mophie Dual wireless charging pad

Battery packs

Battery packs give you the freedom to power up on the go. Its shape lends itself to be the perfect canvas to brand it with a company logo or design, adding a touch of personalization to the device.

L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable charger
L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable charger
PocketJuice Slim Pro portable charger
PocketJuice Slim Pro portable charger

Bluetooth/wireless speakers

Bluetooth and wireless speakers let you bring your favorite music, podcasts and audiobooks with you anywhere you go. Customization takes it up a notch for a unique business gifting experience.  

JBL Charge 4 portable Bluetooth speaker
JBL Charge 4 portable Bluetooth speaker
L to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker
L to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker
Posted on

FarmLink Reaps the Benefits of a Strong Brand Experience

FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.

To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.

FarmLink features the customized Apple Watch at Grain World Conference
FarmLink features the customized Apple Watch at Grain World Conference

Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.

“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.

For more about our brand experience, visit https://fusionofideas.com/branding.php.

Posted on

AirPods Dominate the 2019 Holiday Season

There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.

Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities. 

Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.

Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:

Posted on

A Winning New Look for Vegas Golden Knights

NHL’s Vegas Golden Knights announced broadcasting talent changes in the fall and most recently, revamped the look of their in-studio mobile technology. 

FUSION OF IDEAS worked with the Golden Knights to refresh the devices used by the new broadcast team by creating a custom design for their Apple Macbook Air laptops and iPad Air. The new artwork features the team’s logo in full color and is adhered to the laptops and iPad using FUSION OF IDEAS’ heat-bonded protective film, StealthArmor.

Fans can watch the Golden Knights on all regionally televised AT&T SportsNet game broadcasts. AT&T SportsNet, the official TV home of the Vegas Golden Knights, will produce and televise 76 games during the 2019-20 regular season.

Posted on

We Are PPAI Proud

FUSION OF IDEAS is now a member of Promotional Products Association International (PPAI), the world’s largest not-for-profit trade association of the promotional products industry. 

For more than a decade, we have committed to helping our clients create powerful brand experiences to mobilize and grow their businesses. We do this through our laser etch, full-color direct print and StealthArmor branding solutions, as well as custom device packaging. 

Additionally, we are proud to hold the ‘Product Safety Aware’ status in PPAI’s Product Safety Awareness Program. This means we have met or exceeded the PPAI product safety training and education requirements.

Maintaining this status is an ongoing effort we are committed to. We are dedicated to continuing education on all matters related to product safety and compliance in an effort to increase the value in the service that we deliver.

Founded in 1903, PPAI has a long history of leadership in the development of training and education programs meant to enhance safety programs in the promotional products industry. The Association is the world’s largest and oldest not-for-profit trade association for the $18.5 billion promotional products industry and is the leading provider of promotional products safety and compliance training and education with more than 50-years of professional development and certification.