Orange County is filled with visionaries and exemplary entrepreneurs. We are proud to see our CEO, Russ Taylor, nominated for Orange County Business Journal‘s 2020 Excellence in Entrepreneurship Award. This is Russ’s second consecutive nomination.
We look forward to seeing all the nominees and finding out the winners of this year’s award at the Excellence in Entrepreneurship Award luncheon on Thursday, March 19.
While advanced technology and cool gadgets often take the spotlight, tech accessories – such as wireless chargers, phone accessories and speakers – are growing in the marketplace while quietly improving the lives of mobile device consumers.
The adoption of mobile devices worldwide is driving the global tech accessories market to grow to more than $100M by 2023, according to Research Nester, a leading service provider for strategic market research and consulting.
The demand for personalization of tech accessories reflects the growth in this product category. Here are three accessory types that FUSION OF IDEAS’ clients are creating brand experiences for.
Wireless chargers
The vast majority of Americans – 96 percent – now own a mobile device of some kind. Aside from its practicality, wireless chargers are growing in popularity because you don’t have to worry about the possible mess from tangled cords.
L to R: Nimble wireless charging pad, Insigna wireless chargerMophie Dual wireless charging pad
Battery packs
Battery packs give you the freedom to power up on the go. Its shape lends itself to be the perfect canvas to brand it with a company logo or design, adding a touch of personalization to the device.
L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable chargerPocketJuice Slim Pro portable charger
Bluetooth/wireless speakers
Bluetooth and wireless speakers let you bring your favorite music, podcasts and audiobooks with you anywhere you go. Customization takes it up a notch for a unique business gifting experience.
JBL Charge 4 portable Bluetooth speakerL to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker
FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.
To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.
FarmLink features the customized Apple Watch at Grain World Conference
Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.
“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.
On the heels of PPAI (Promotional Products Association International) Expo, our CEO, Russ Taylor, bylines an article about the value of creating an immersive brand experience. The article is featured in the January 2020 issue of Promo Marketing magazine.
There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.
Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities.
Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.
Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:
