Apple Craze: 2021 Fall Releases

Apple hosted two events this fall, which featured updates on its most popular devices. From the powerful iPad mini to the release of the colorful HomePod mini, Apple has inspired us to maximize the use of our customization solutions to create immersive brand experiences.

Take a peek at what’s coming:

Apple AirPods (3rd Generation)
Apple AirPods (3rd Generation)
Apple HomePod mini
Apple HomePod mini
Apple iPhone 13 & 13 Pro
Apple iPhone 13 & 13 Pro 
Apple Watch Series 7
Apple Watch Series 7
14" & 16" MacBook Pro
14″ & 16″ MacBook Pro
Apple iPad
Apple iPad
Apple iPad mini
Apple iPad mini

Contact us today to learn more about these tech products and how we can personalize them for your gifting needs.

SAAC Expo 2021

With the holiday gifting season on the horizon, FUSION OF IDEAS headed back on the road and recently participated in person at SAAC Expo 2021 in Anaheim, Calif. 

SAAC (Speciality Advertising Association of California) holds an annual event that brings together suppliers and distributors in the promotional industry. This year, FUSION OF IDEAS participated as an exhibitor to show the latest and most popular high-tech products that can be customized for the 2021 corporate gifting season.

Attendees were able to see the products up close and speak with our team about their upcoming gifting needs. Check out highlights from the event.

SAAC (Specialty Advertising Association of California) Expo 2021 was held Aug. 5-6 in sunny Southern California
SAAC (Specialty Advertising Association of California) Expo 2021 was held Aug. 5-6 in sunny Southern California
FUSION OF IDEAS featured the latest high-tech products for the 2021 holiday gifting season.
FUSION OF IDEAS featured the latest high-tech products for the 2021 holiday gifting season.
Distributors in the promotional industry get an up-close look at the premium gifting options for their clients.
Distributors in the promotional industry get an up-close look at the premium gifting options for their clients.
The FUSION OF IDEAS team explains our end-to-end solutions for gifting, including decorating, packaging, kitting and shipping.
The FUSION OF IDEAS team explains our end-to-end solutions for gifting, including decorating, packaging, kitting and shipping.
More than 300 promo industry suppliers exhibited in the regional event this year.
More than 300 promo industry suppliers exhibited in the regional event this year.

Hosting a Virtual Event? Here’s How to Impress Your Attendees

Organizations are shifting from in-person to virtual events and conferences to bring like-minded people and industry peers together. Because of the many benefits of virtual (or online) events, they are proving themselves to be a popular and effective tool for businesses in the future.

Not having valuable face-to-face interactions doesn’t mean you can’t still make an impression on your audience. In fact, it’s actually more important to provide value to your event attendees when your event goes from in-person to digital.

A meaningful, physical gift can make an impression and help your online event stand out from others. With the rise of remote and work-from-home individuals, high-tech gifts like wireless earbuds, or portable chargers and speakers are desirable as well as practical.

1. Make your gift memorable and personal. Instead of giving a product that looks like all others, make it unique with customization. Add your company logo, the event name, or even a catchy design. 

2. Create a unique unboxing experience with a properly kitted package and a personal note. This can be the difference between a box that is put aside and a memorable gift. 

 

 

3. And finally, have your gift arrive before the event to create excitement. That surprise-and-delight moment can build anticipation for your event and engage your audience in an ultra meaningful way.

When you need a complete gifting solution, let FUSION OF IDEAS be your one-stop shop. We can support you with everything from customizing your gift to packaging and delivering to your recipient’s doorsteps.

Check out our ideas for a high-tech, high-impact gifting experience at www.fusionofideas.com/gifting.

Tech Accessories on the Rise

While advanced technology and cool gadgets often take the spotlight, tech accessories – such as wireless chargers, phone accessories and speakers – are growing in the marketplace while quietly improving the lives of mobile device consumers.

The adoption of mobile devices worldwide is driving the global tech accessories market to grow to more than $100M by 2023, according to Research Nester, a leading service provider for strategic market research and consulting. 

The demand for personalization of tech accessories reflects the growth in this product category. Here are three accessory types that FUSION OF IDEAS’ clients are creating brand experiences for.

Wireless chargers 

The vast majority of Americans – 96 percent – now own a mobile device of some kind. Aside from its practicality, wireless chargers are growing in popularity because you don’t have to worry about the possible mess from tangled cords.

L to R: Nimble wireless charging pad, Insigna wireless charger
L to R: Nimble wireless charging pad, Insigna wireless charger
Mophie Dual wireless charging pad
Mophie Dual wireless charging pad

Battery packs

Battery packs give you the freedom to power up on the go. Its shape lends itself to be the perfect canvas to brand it with a company logo or design, adding a touch of personalization to the device.

L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable charger
L to R: Mophie Powerstation universal battery pack, Nimble portable charger, Insigna portable charger
PocketJuice Slim Pro portable charger
PocketJuice Slim Pro portable charger

Bluetooth/wireless speakers

Bluetooth and wireless speakers let you bring your favorite music, podcasts and audiobooks with you anywhere you go. Customization takes it up a notch for a unique business gifting experience.  

JBL Charge 4 portable Bluetooth speaker
JBL Charge 4 portable Bluetooth speaker
L to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker
L to R: Bose Soundlink Revolve speaker, UE Boom 2 speaker

A Customized Experience in NYC: 53rd Annual International Achievement Summit

More than 80 aspiring young scholars, scientists, entrepreneurs and public servants recently gathered in New York City to meet with some of the world’s most outstanding leaders in the arts, sciences, business and public service.

The program, 53rd Annual International Achievement Summit, hosted by the American Academy of Achievement, welcomed recipients of the Nobel Prize and Pulitzer Prize, Justices of the United States Supreme Court, and members of the Rock and Roll Hall of Fame. 

Guests at the 53rd International Achievement Summit. Photo source: American Academy of Achievement
Guests at the 53rd International Achievement Summit. Photo source: American Academy of Achievement

The highlight of the program was the Banquet of the Golden Plate where 34 guests of honor were inducted into the Academy and presented with the Golden Plate Award.

Some of this year’s guests of honor included: Two Nobel Peace Prize laureates, Leymah Gbowee and Nadia Murad; American blues guitarist and singer, Buddy Guy; Justice of the U.S. Supreme Court Brett M. Kavanaugh; The Who’s Pete Townshend and Roger Daltrey; musical theatre composer Andrew Lloyd Webber; and designer Thomas Heatherwick.

Attendees at the event used iPads that contained preloaded content, including an app that directs the guest to the event’s agenda, as well as iBooks and podcasts created by the Academy. Each tablet was protected by a smart cover printed with a custom design artwork for the event. All of these services, including the kitting of the iPad packages, were serviced by FUSION OF IDEAS.

“We plan all year for our International Achievement Summit and it’s important that we create the best experience for our guests,” said Ethel Terrado-Lowe, Academy of Achievement Director of New Media and Design. “The FUSION OF IDEAS team understood our mission and were not just order takers, they were partners with us in creating a complete brand experience for our program guests. The team was timely, responsive and knowledgeable, which made working with them a seamless experience.” 

The American Academy of Achievement is a nonprofit organization that brings together the most accomplished people from diverse fields around the world to encourage and inspire the next generation. The organization was founded by Brian Blaine Reynolds, a photographer known for his contributions to Life magazine and Sports Illustrated, in order to bring aspiring young people together with preeminent achievers, who excel in their chosen professions.

Attendees used iPads with a custom-printed smart cover. Inside the iPad, there was a preloaded app directed the guest to the event’s agenda.
Attendees used iPads with a custom-printed smart cover. Inside the iPad, there was a preloaded app directed the guest to the event’s agenda.
Leymah Gbowee of Liberia, the recipient of the Nobel Peace Prize, addresses Academy delegates and members at the Summit. Photo credit: American Academy of Achievement.
Leymah Gbowee of Liberia, the recipient of the Nobel Peace Prize, addresses Academy delegates and members at the Summit. Photo credit: American Academy of Achievement.
Some of the guests of honor at the Summit included: Anthony M. Kennedy, retired Justice of the United States Supreme Court, and Steven Tyler, Rock and Roll Hall of Fame singer and songwriter. Photo credit: American Academy of Achievement
Some of the guests of honor at the Summit included: Anthony M. Kennedy, retired Justice of the United States Supreme Court, and Steven Tyler, Rock and Roll Hall of Fame singer and songwriter. Photo credit: American Academy of Achievement