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How This Top Ad Agency Builds Lasting Client Relationships

Advertising company Casual Precision has seen the value of saying thanks to its clients through thoughtful and impactful gifts. 

Over the past few years, the marketers at Casual Precision have elevated their client appreciation gifts by giving custom-branded premium technology. Some of their most well-received gifts include premium audio and tech accessories, such as Apple AirPods, Apple Watch, Bose Frames, reMarkable tablets and Apple AirPods Max.

Creating Unboxing Experiences to Show Value

Casual Precision goes beyond just purchasing the gift and sending it to the recipient. 

The company takes the extra step to create a memorable unboxing experience that creates a “wow” factor when the gift is opened. This is done through customized packaging and a catchy, personalized message when the package is opened. On the gift itself, Casual Precision works with FUSION OF IDEAS’ creative team to add custom artwork using laser etch or direct print.

“As an advertising agency, we know the importance of branding,” said Brett Charest, founder at Casual Precision. “…Unique personalization for client gifts really showcases our ability to brand well. We want [our clients] to know that not only do we value their company’s brand, but we value them as individuals.”

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Casual Precision prints company artwork to give uniqueness to its client gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.

Branding Company Devices for Security and Personality

Casual Precision also has recently taken on customizing its company-owned devices to standardize and track its technology. 

“The ability to logo and number our company-owned devices for our employees has really streamlined the tracking and visibility of who has certain devices,” said Brett. “This has been a tremendous help while our company has been working remote over the last few years, easily documenting which items have been issued on a very visible level.”

The company’s mobile devices and laptops are outfitted with the company logo and tracking numbers permanently printed or etched on the devices.

Brett added, “Plus, I love seeing our employees wearing or using our branded devices on client and internal calls. It’s a constant reminder of how far we have come in a short period of time as a company.”

Casual Precision employees are proud to represent the company with their branded technology.
Casual Precision employees are proud to represent the company with their branded technology.

 

Casual Precision is just one example of how a business can shape and enhance its brand recognition by leveraging the use of customization on an everyday product like technology. 

For more information about FUSION OF IDEAS’ brand experiences, visit fusionofideas.com/brand.

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Survival Guide for the Last-Minute Gifter

Last-minute gifting? You are not alone. 

The good news is, finding a last-minute gift is easier than ever thanks to next-day shipping, streaming services, and subscription boxes.

When it comes to last-minute gifts, there are still ways to make the recipient feel special and unique through personalization and creating experiences. So before you go online and grab the quickest gift you can find, here are some tips to consider.

Think Outside the (Gift) Box

Gift cards give the recipient the freedom to choose what they want. If you go this route, you can still make the gift card personal. You don’t have to present it as-is from the grocery store stand.

Using a thin vinyl wrap, FUSION OF IDEAS’ StealthArmor branding solution allows you to personalize the front of the gift card with your company name or a unique design.

FUSION OF IDEAS' StealthArmor branding solutions help make gift cards personal and fun for your recipient.
FUSION OF IDEAS’ StealthArmor branding solution helps make gift cards personal and fun for your recipient.

 

Consider a Charitable Donation

What if a “perfect gift” does not depend on stocked store shelves or online warehouse supplies? 

A new study this year found that 59 percent of Americans would rather receive a donation to charity in their name than a gift for themselves this year. Contributing to a charitable organization can be personal, especially if it is a cause that the recipient cares about. Particularly after another challenging year, many are seeing the importance of supporting our communities and each other. 

Make it a Gift for the New Year

Make your gift one that rings in the New Year. It takes the pressure off the busyness of the holidays – for both the giver and the recipient – and sets a positive tone for the year ahead. 

Choose a gift like premium technology that is a year-round favorite and can be given at any time. 

A gift to welcome in the New Year creates excitement and anticipation for the year ahead.
A gift to welcome in the New Year creates excitement and anticipation for the upcoming year ahead.
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SAAC Expo 2021

With the holiday gifting season on the horizon, FUSION OF IDEAS headed back on the road and recently participated in person at SAAC Expo 2021 in Anaheim, Calif. 

SAAC (Speciality Advertising Association of California) holds an annual event that brings together suppliers and distributors in the promotional industry. This year, FUSION OF IDEAS participated as an exhibitor to show the latest and most popular high-tech products that can be customized for the 2021 corporate gifting season.

Attendees were able to see the products up close and speak with our team about their upcoming gifting needs. Check out highlights from the event.

SAAC (Specialty Advertising Association of California) Expo 2021 was held Aug. 5-6 in sunny Southern California
SAAC (Specialty Advertising Association of California) Expo 2021 was held Aug. 5-6 in sunny Southern California
FUSION OF IDEAS featured the latest high-tech products for the 2021 holiday gifting season.
FUSION OF IDEAS featured the latest high-tech products for the 2021 holiday gifting season.
Distributors in the promotional industry get an up-close look at the premium gifting options for their clients.
Distributors in the promotional industry get an up-close look at the premium gifting options for their clients.
The FUSION OF IDEAS team explains our end-to-end solutions for gifting, including decorating, packaging, kitting and shipping.
The FUSION OF IDEAS team explains our end-to-end solutions for gifting, including decorating, packaging, kitting and shipping.
More than 300 promo industry suppliers exhibited in the regional event this year.
More than 300 promo industry suppliers exhibited in the regional event this year.
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How We Support the Pet Partners Community

As the second-largest private owner of freestanding veterinary hospitals in the U.S., Pet Partners specializes in purchasing neighborhood veterinary practices and hospitals, and providing the behind-the-scenes support so veterinarians can focus on providing patient care. 

The company’s Operations Support Center (OSC) team works with practices for behind-the-scenes support to help with financial, technology, human resources, purchasing or other business management needs. Pet Partners’ community ranges in size from private clinics to large group animal hospitals.

When a practice is acquired, Pet Partners equips the veterinarian with an iPad that is custom branded with the Pet Partners logo. The device contains preloaded content so it is ready for use with all the necessary tools for the doctor to run the hospital. Finally, a custom device sleeve printed with a Pet Partner image and a welcome note encloses the device, delivering an unprecedented unboxing experience.

Pet Partners bridges the gap between veterinary medicine practice and business operations. By providing the resources needed all on a mobile device, veterinarians are able to run their practice autonomously. 

Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
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Laser Etching Your Company Devices

Laser technology has been around since the 1900s. Used in industries from healthcare to manufacturing, it is among the most versatile inventions of modern times because of its precision. 

While we are not experts in all things laser, we do know a thing or two about laser etching on mobile devices. By blending the technical process of laser etching with a creative eye, we have transformed countless mobile devices from something out of the box to extraordinary. 

What is Laser Etching?

Laser etching is a laser-guided method that creates a detailed and precise imprint onto a hard material. It works best on coated metals, anodized aluminum and hard plastics. The strength and heat of the laser are determined based on the material it is cutting.

Why Businesses Opt for Laser Etching on Company Devices

  • Security and Tracking – Businesses use laser etching to secure company devices by imprinting an ID number or company logo to deter theft. Particularly for enterprises with a large number of remote employees, marking company devices allows for easier identification and tracking. 
  • Brand Recognition – Putting your company logo and name on customer-facing products is the best way to build brand recognition. Using a branded device for a business function or as a business gift, are easy ways to keep your brand visible in the marketplace.

Laser Etching vs. Laser Engraving

Laser engraving is a different technique from laser etching. The main difference between the two is the depth of the marking. While both offer a permanent solution, laser engraving is not suitable to use on mobile devices. Here’s why:

During the laser etching process, the top layer of your material is vaporized, producing little to no depth but rather, a high-contrast marking. The depth of the mark doesn’t go any deeper than 0.001 inches, which is why it’s ideal for thinner materials.

Laser engraving, on the other hand, vaporizes some of the base material with cone shape indentation. Engraving works well for harder materials like wood, rubber, and acrylic. If laser engraving is done on a fragile material, like the back of a mobile phone or tablet, it can disfigure the device, or worse, ruin it entirely.

The Results

Laser etch is a great way to outfit your devices with a detailed and permanent impression of your brand. Here are some examples:

Secure your company devices by adding your company logo or a custom design using laser etch.
Secure your company devices by adding your company logo or a custom design using laser etch.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Custom laser etch on Otterbox Elevation 20 tumbler
Custom laser etch on Otterbox Elevation 20 tumbler