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How This Top Ad Agency Builds Lasting Client Relationships

Advertising company Casual Precision has seen the value of saying thanks to its clients through thoughtful and impactful gifts. 

Over the past few years, the marketers at Casual Precision have elevated their client appreciation gifts by giving custom-branded premium technology. Some of their most well-received gifts include premium audio and tech accessories, such as Apple AirPods, Apple Watch, Bose Frames, reMarkable tablets and Apple AirPods Max.

Creating Unboxing Experiences to Show Value

Casual Precision goes beyond just purchasing the gift and sending it to the recipient. 

The company takes the extra step to create a memorable unboxing experience that creates a “wow” factor when the gift is opened. This is done through customized packaging and a catchy, personalized message when the package is opened. On the gift itself, Casual Precision works with FUSION OF IDEAS’ creative team to add custom artwork using laser etch or direct print.

“As an advertising agency, we know the importance of branding,” said Brett Charest, founder at Casual Precision. “…Unique personalization for client gifts really showcases our ability to brand well. We want [our clients] to know that not only do we value their company’s brand, but we value them as individuals.”

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Casual Precision prints company artwork to give uniqueness to its client gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.

Branding Company Devices for Security and Personality

Casual Precision also has recently taken on customizing its company-owned devices to standardize and track its technology. 

“The ability to logo and number our company-owned devices for our employees has really streamlined the tracking and visibility of who has certain devices,” said Brett. “This has been a tremendous help while our company has been working remote over the last few years, easily documenting which items have been issued on a very visible level.”

The company’s mobile devices and laptops are outfitted with the company logo and tracking numbers permanently printed or etched on the devices.

Brett added, “Plus, I love seeing our employees wearing or using our branded devices on client and internal calls. It’s a constant reminder of how far we have come in a short period of time as a company.”

Casual Precision employees are proud to represent the company with their branded technology.
Casual Precision employees are proud to represent the company with their branded technology.

 

Casual Precision is just one example of how a business can shape and enhance its brand recognition by leveraging the use of customization on an everyday product like technology. 

For more information about FUSION OF IDEAS’ brand experiences, visit fusionofideas.com/brand.

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New Brand Experiences: Sonos Roam & Apple AirTag

Sonos Roam and Apple AirTags. Two completely different products, both completely new and innovative. We took these new hot products through our R&D process and we’re thrilled to show you how we can take them to the next level with our brand experience solutions.

Sonos Roam

The ultra-portable Sonos Roam offers an array of customization options using our proprietary UV direct print technology. 

Brand experience solutions:

  • Full-color direct print on front speaker
  • Full-color direct print on the backside
  • Custom device sleeve
  • Custom gift wrap

Apple AirTag and AirTag Loop

The clean canvas on the revolutionary AirTag offers endless branding opportunities. Securely fasten AirTag to items with AirTag Loop, which can also be branded with custom artwork or a logo. 

Brand experience solutions:

  • Full-color direct print on the blank side of AirTag
  • Direct print on AirTag Loop
  • Custom device sleeve
  • Custom gift wrap

To see what your company brand or logo looks like on these devices, request a complimentary digital rending on www.fusionofideas.com/getstarted. 

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101 Mobility Creates a Polished Sales Experience Using Technology

As one of the largest and fastest-growing providers of installed mobility and accessibility solutions, 101 Mobility franchise businesses help individuals and businesses across the United States and Canada. 

Its 83 locations (and counting) are independently owned and operated franchise businesses. As a tech solutions provider for the franchise network, FUSION OF IDEAS offers mobile device packaging options that provide the Mobility Consultants the resources they need when meeting with potential customers.

Franchisees have a range of device package options, from the comprehensive package that includes Apple iPad Pro with Apple Pencil and a smart keyboard folio, to the accessories package with just the smart keyboard folio and Apple Pencil. 

“Our Mobility Consultants have a huge advantage over our competitors when they use iPads from FUSION OF IDEAS,” said Jessica Kraszeski, 101 Mobility market manager. “Customers are always impressed with our professionalism, from the sleek branding to the polished sales presentations. We are proud to incorporate the iPad into our sales process.”

All devices and accessories are customized with the 101 Mobility logo and iPads are preloaded with dedicated apps for the sales team. 

“Potential franchise owners always get excited when we demonstrate our iPad sales process – thanks to FUSION OF IDEAS, we’re able to incorporate this valuable tool into our new franchise package and that really sets us apart.”

101 Mobility consultants use custom-branded technology to create an immersive brand experience for their customers.
101 Mobility consultants use custom-branded technology to create an immersive brand experience for their customers.
iPad Pros used by the company's Mobility Consultants include the company logo on the tablet screens and select apps preloaded on the device.
iPad Pros used by the company’s Mobility Consultants include the company logo on the tablet screens and select apps preloaded on the device.
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How We Support the Pet Partners Community

As the second-largest private owner of freestanding veterinary hospitals in the U.S., Pet Partners specializes in purchasing neighborhood veterinary practices and hospitals, and providing the behind-the-scenes support so veterinarians can focus on providing patient care. 

The company’s Operations Support Center (OSC) team works with practices for behind-the-scenes support to help with financial, technology, human resources, purchasing or other business management needs. Pet Partners’ community ranges in size from private clinics to large group animal hospitals.

When a practice is acquired, Pet Partners equips the veterinarian with an iPad that is custom branded with the Pet Partners logo. The device contains preloaded content so it is ready for use with all the necessary tools for the doctor to run the hospital. Finally, a custom device sleeve printed with a Pet Partner image and a welcome note encloses the device, delivering an unprecedented unboxing experience.

Pet Partners bridges the gap between veterinary medicine practice and business operations. By providing the resources needed all on a mobile device, veterinarians are able to run their practice autonomously. 

Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
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FarmLink Reaps the Benefits of a Strong Brand Experience

FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.

To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.

FarmLink features the customized Apple Watch at Grain World Conference
FarmLink features the customized Apple Watch at Grain World Conference

Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.

“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.

For more about our brand experience, visit https://fusionofideas.com/branding.php.