How We Support the Pet Partners Community

As the second-largest private owner of freestanding veterinary hospitals in the U.S., Pet Partners specializes in purchasing neighborhood veterinary practices and hospitals, and providing the behind-the-scenes support so veterinarians can focus on providing patient care. 

The company’s Operations Support Center (OSC) team works with practices for behind-the-scenes support to help with financial, technology, human resources, purchasing or other business management needs. Pet Partners’ community ranges in size from private clinics to large group animal hospitals.

When a practice is acquired, Pet Partners equips the veterinarian with an iPad that is custom branded with the Pet Partners logo. The device contains preloaded content so it is ready for use with all the necessary tools for the doctor to run the hospital. Finally, a custom device sleeve printed with a Pet Partner image and a welcome note encloses the device, delivering an unprecedented unboxing experience.

Pet Partners bridges the gap between veterinary medicine practice and business operations. By providing the resources needed all on a mobile device, veterinarians are able to run their practice autonomously. 

Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Pet Partners supply each of the independent veterinary offices and hospitals in its network with a customized Apple iPad.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Each iPad tablet is pre-loaded with software for hospital employees to create product checklists and sign any necessary documents.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.
Delivering an unprecedented unboxing experience for every recipient, a custom device sleeve is fitted for each iPad tablet along with a welcome note.

FarmLink Reaps the Benefits of a Strong Brand Experience

FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.

To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.

FarmLink features the customized Apple Watch at Grain World Conference
FarmLink features the customized Apple Watch at Grain World Conference

Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.

“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.

For more about our brand experience, visit https://fusionofideas.com/branding.php.

We Are PPAI Proud

FUSION OF IDEAS is now a member of Promotional Products Association International (PPAI), the world’s largest not-for-profit trade association of the promotional products industry. 

For more than a decade, we have committed to helping our clients create powerful brand experiences to mobilize and grow their businesses. We do this through our laser etch, full-color direct print and StealthArmor branding solutions, as well as custom device packaging. 

Additionally, we are proud to hold the ‘Product Safety Aware’ status in PPAI’s Product Safety Awareness Program. This means we have met or exceeded the PPAI product safety training and education requirements.

Maintaining this status is an ongoing effort we are committed to. We are dedicated to continuing education on all matters related to product safety and compliance in an effort to increase the value in the service that we deliver.

Founded in 1903, PPAI has a long history of leadership in the development of training and education programs meant to enhance safety programs in the promotional products industry. The Association is the world’s largest and oldest not-for-profit trade association for the $18.5 billion promotional products industry and is the leading provider of promotional products safety and compliance training and education with more than 50-years of professional development and certification.

Laser Etching Your Company Devices

Laser technology has been around since the 1900s. Used in industries from healthcare to manufacturing, it is among the most versatile inventions of modern times because of its precision. 

While we are not experts in all things laser, we do know a thing or two about laser etching on mobile devices. By blending the technical process of laser etching with a creative eye, we have transformed countless mobile devices from something out of the box to extraordinary. 

What is Laser Etching?

Laser etching is a laser-guided method that creates a detailed and precise imprint onto a hard material. It works best on coated metals, anodized aluminum and hard plastics. The strength and heat of the laser are determined based on the material it is cutting.

Why Businesses Opt for Laser Etching on Company Devices

  • Security and Tracking Businesses use laser etching to secure company devices by imprinting an ID number or company logo to deter theft. Particularly for enterprises with a large number of remote employees, marking company devices allows for easier identification and tracking. 
  • Brand Recognition – Putting your company logo and name on customer-facing products is the best way to build brand recognition. Using a branded device for a business function or as a business gift, are easy ways to keep your brand visible in the marketplace.

Laser Etching vs. Laser Engraving

Laser engraving is a different technique from laser etching. The main difference between the two is the depth of the marking. While both offer a permanent solution, laser engraving is not suitable to use on mobile devices. Here’s why:

During the laser etching process, the top layer of your material is vaporized, producing little to no depth but rather, a high-contrast marking. The depth of the mark doesn’t go any deeper than 0.001 inches, which is why it’s ideal for thinner materials.

Laser engraving, on the other hand, vaporizes some of the base material with cone shape indentation. Engraving works well for harder materials like wood, rubber, and acrylic. If laser engraving is done on a fragile material, like the back of a mobile phone or tablet, it can disfigure the device, or worse, ruin it entirely.

The Results

Laser etch is a great way to outfit your devices with a detailed and permanent impression of your brand. Here are some examples:

Secure your company devices by adding your company logo or a custom design using laser etch.
Secure your company devices by adding your company logo or a custom design using laser etch.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Custom laser etch on Otterbox Elevation 20 tumbler
Custom laser etch on Otterbox Elevation 20 tumbler

The Richard S. Fusco Foundation: Enhancing Lives, One iPad at a Time

Like many cystic fibrosis patients, Richard Fusco spent most of his life in the hospital. In the last three years of life when his health started deteriorating, Fusco depended on an iPad to communicate with his family, stay in touch with friends, and keep himself entertained with movies, books, videos and games.

Fusco’s father, Ralph Fusco, saw how this multifaceted mobile device enhanced the last few years of his son’s life and was inspired to provide the same opportunity with technology to other cystic fibrosis patients. This was the beginning of The Richard S. Fusco Foundation.

The mission of the Foundation is to help children with cystic fibrosis stay connected with loved ones and school through mobile technology. Since it was founded in 2013, the Foundation has formed partnerships with six children’s hospitals across the country to give iPads to their young cystic fibrosis patients.

The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.
The first iPad recipient from The Richard S. Fusco Foundation at MassGeneral Hospital for Children.

Inspired by his son’s zest for life and positive attitude, Fusco partnered with FUSION OF IDEAS to design a vibrant image for the iPad Smart Cover and a second image for the device sleeve. Prior to each delivery of iPads, the images are printed and packaged up to create a surprise and delight moment upon receiving the device.

FUSION OF IDEAS also uses its proprietary laser etching process to customize the device itself with the Foundation’s name on the back.

Each iPad is custom branded with the Foundation's colorful brand.
Each iPad is custom branded with the Foundation’s colorful brand.

“It is pleasure doing business with FUSION OF IDEAS to produce these colorful covers and packages for the iPads that we hand out,” said Ralph Fusco, founder of The Richard S. Fusco Foundation. “More than just a beautiful package, it is a memorable experience for the children when they open the devices for the first time. The joy we see in their faces and the appreciation by their families is what keeps us going, and we hope to provide that experience to young cystic fibrosis patients nationwide.”

For more information about The Richard Fusco Foundation, visit https://www.richardsfuscofoundation.org/

Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation's president, Ralph Fusco.
Every iPad given by The Richard S. Fusco Foundation is hand delivered by the Foundation’s president, Ralph Fusco.
iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.
iPads not only allow the patients to communicate with friends and family during long hospital stays, but they also offer an opportunity for the patients to stay on top of their school work.