There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.
Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities.
Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.
Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:
Gift-giving is an important part of the human experience. The act of giving helps define our relationships, strengthens our bonds and reinforces our feelings toward the recipient.
When it comes to giving business gifts, the results are the same: it builds and strengthens relationships with your employees, customers and vendors. It’s a way to recognize an employee who has met or exceeded his or her sales goal; thank a customer who has supported your business year-round; and show appreciation to a stakeholder who has invested in your company.
The holiday season is a great time to show your employees that they are an important asset to your business and recognize individuals who have achieved goals or milestones.
Studies reveal that 79 percent of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving. And a startling 65 of Americans in the workforce report that they weren’t recognized even once last year.
Feeling appreciated or being recognized has been proven to change an employee’s mentality from “My efforts will get me by,” to “I’m dedicated, committed and motivated to do my best at my job.”
It’s also important to remember that recognizing employees should be an ongoing effort and not limited only to the holiday season. Also, there are many ways for an employer to use corporate gifting to build up, fuel and recognize employees.
Showing customers your appreciation can greatly influence their loyalty and advocacy, which in turn leads to customer retention and increased sales. Keeping your customers happy is about making them feel like you care about them, valued and appreciated.
This is the foundation of a customer appreciation strategy.
While there are many ways to show appreciation to customers, corporate gifting is easy to implement as part of your customer appreciation strategy. If you take care of your customers, they will take care of your business.
Here are a few other ways to thank customers:
Offer a loyalty program with tiered rewards
Make a donation in their honor
Treat customers to a complimentary upgrade
Send a handwritten note.
The Power of Personalization
In today’s world, where the prevalence of personalization is so prominent in our daily lives, personalization should also play a part in a company’s corporate gifting strategy. One of the most popular ways to personalize, or customize, a gift is by adding your company logo or brand on the gifting product.
A business gift customized with your company logo can benefit both your employees and customers. Because your employees have a stronger emotional connection to your company and brand as they are a part of the daily business, branded gifts offer meaning and significance to your workforce.
For your customers, when a business gift that has value and use (versus a generic item) and it includes branding, nearly nine out of 10 recipients are able to remember the branding eight in 10 can recall messaging from at least one branded product they received (Source: Promotional Products Association International).
It is important to remember that a corporate gift should be carefully thought through. After all, it is an investment the company is making towards strengthening its relationship with clients, employees, investors and partners. When emotions are at the heart of the relationships between brands and consumers, they steer conscious decisions and drive unconscious decisions.
We rounded our favorite tech gift ideas this holiday season:
Wireless Earbuds – Ultracompact and lightweight, wireless earbuds offer features such as noise-cancellation and a customizable fit. Wireless earbuds options are abundant, including Apple AirPods and the new AirPods Pro, Samsung Galaxy Buds, Powerbeats Pro by Beats by Dre and the new Amazon Echo Buds.
Smart Speakers – A starting device or a complement to a complete smart home system, smart speakers or smart assistants like Amazon Echo or Google Home help you around the house, offers entertainment and more, all through voice commands.
Portable and Wireless Chargers – A practical gift option, mobile chargers are versatile for all types of technology. Popular wireless charger options include Belkin and Samsung and there are portable charger options from Mophie and Nimble.
Complete the brand experience with personalization. Adding the recipient’s name or using customized packaging with your company logo can make a lasting impression. For more corporate gifting ideas, visit www.fusionofideas.com/gifting.
From Apple Watch and Apple gift cards to Amazon Show, Bose Quiet headphones and Yeti coolers, we saw an array of corporate gift requests come through over the holiday season. On top of brand customization, businesses opted to add extra touches such as personalized gift tags, custom set-up boxes and custom gift wrap to create a memorable unboxing experience for the recipients.
A custom sleeve is the most popular custom option for corporate gifts as they are precisely cut to fit snugly over the original manufacturer packaging. Sleeves are customized using our color printing process and come in various finishes, including matte, satin, UV glass or spot gloss.
Custom gift wrap is individualized with the company logo or artwork. Each piece of gift wrap is precisely cut to the perfect size for the gift, which is hand wrapped and finished with a matching bow.
And finally, custom set-up boxes have become the standard for the ultimate, executive-level gifting experience. Creating a luxurious unboxing experience for a single device or for neatly housing multiple products, each set-up box is custom designed according to the device(s) size and company brand.
Check out a few highlights from our 2018 Corporate Gifting Program:
Bowl games have a long history of making the holiday season merrier and brighter for college football fans, especially when your team is in the playoffs. For the players involved, there is a great sense of pride that comes with playing in the biggest game of the season. And of course, there is bowl swag.
The Pac-12 Conference events team partnered with FUSION OF IDEAS the last two football seasons to create memorable gifts for the Pac-12 bowl teams as a reward after a long season of hard work. Both years, the gift of choice was a customized Apple TV gift set that included a fully branded Apple TV, remote, and iTunes gift card, which were shrink-wrapped and packaged with coordinating crinkle paper inside a customized Pac-12 shipping box.
The one-of-a-kind gift, which took a popular Apple technology and made it personal with custom branding and packaging, was a unique and thoughtful way for the Pac-12 organization to show appreciation to the players.
Playing the most important game of your season is already a dream come true. Add in cool free stuff and it’s easy to see why athletes love this time of year.