Present Perfect: The Art of Corporate Gifting

A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business. 

When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:

High-End or Budget? 

Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list. 

There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.
There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.

Company Logo and Customization.

To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider. 

That being said, keep in mind that you can minimize the size of your logo and still have your brand printed but in a more subtle way. Second, customization does not have to come in the form of a logo. For example, you can personalize the gift by adding the recipient’s name. 

Adding your recipient's initials on their gift is a subtle and unique way to personalize the gift.
Adding your recipient’s initials on their gift is a subtle and unique way to personalize the gift.

Packaging.

We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.

First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.
First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.

Now Serving: Powerbeats Pro

True wireless earphones are dominating the audio market. They are compact, convenient and most offer excellent sound quality. Apple AirPods, as the first true wireless earphones on the market, have been the ones to beat. Since its initial launch in 2016, AirPods has been our most popular device for customization, particularly for corporate gifting. 

We’re thrilled about the latest release in this product category – Powerbeats Pro. Aimed at the sporty crowd, these wireless earphones have been rated highly for its design, sound and battery life.

As with any new product offering, we are excited to showcase the impactful brand experience through our customization services. Watch this video to see the power behind creating a memorable unboxing experience

Attollo Scholars Experience Some Magic

NBA Hall of Famer Magic Johnson keynotes 'Magic: An Attollo Experience' in Lancaster, Penn. ©Attollo
NBA Hall of Famer Magic Johnson keynotes ‘Magic: An Attollo Experience’ in Lancaster, Penn. Photo source: Attollo

More than 1,300 attendees at the annual Attollo fundraising event in Lancaster, Penn., celebrated a group of 60 high school program scholars for being accepted into colleges across the country. Also highlighting the event, Magic: An Attollo Experience, was a keynote by NBA Hall of Famer, Magic Johnson.

This year’s celebratory fundraiser raised $1.5 million benefitting the Attollo program. Founded by the Children Deserve a Chance Foundation, Attollo is a college access/leadership program in Central Pennsylvania that supports youth from underrepresented communities in their pursuit of academic achievement, empowerment and social engagement.

As a token of appreciation to the event sponsors and donors, Attollo partnered with FUSION OF IDEAS to create custom-branded Apple AirPods as gifts. The device included the program’s name and logo printed on the case and on the stems of the headsets. The AirPods box is outfitted with a fitted custom device sleeve that has a photo of Magic Johnson.

One event donor shared anonymously, “You [Attollo] always inspire students to push beyond their comfort zones and do more than they thought possible. I am not quick to try new technology, but when I received these AirPods, I decided to push myself beyond my comfort zone and try them. My grandchildren were so impressed when I came walking in with my AirPods! I can listen to my audiobooks and my old favorite songs.”

Custom branded Apple AirPods are given to event sponsors and donors of Attollo's annual fundraiser.
Custom branded Apple AirPods are given to event sponsors and donors of Attollo’s annual fundraiser.
Attendees celebrate 60 of Attollo's high school program scholars for being accepted into colleges across the country. ©Attollo
Attendees celebrate 60 of Attollo’s high school program scholars for being accepted into colleges across the country. Photo source: Attollo

A Raffle Prize Worth Putting For

The GOLFWEEK Amateur Tour, with 50 regional tournaments, was founded to give amateur golfers a chance to compete in a nationwide series of stroke-play golf tournaments. Open to men and women, young and old, the tournament – now in its 25th year – uses some of the best championship golf courses and concludes with a National Tour Championship, which awards the final winner among the top players in each flight.

In addition to a day on the greens, the winner of each flight is awarded a crystal trophy and each participant is entered into a tournament raffle. At the El Paso, Texas/Las Cruces, N.M. tournament, customized Apple AirPods served as one of the top prizes for the event raffle. As one of the hottest tech accessories, it was a highly sought-after prize for the 60+ participants of the event.

Additionally, Apple iPad Pro tablets with customized Smart Keyboard Folios were used to check the golfers in at each tournament and serve as a live score board. As we have seen in this event, and others, cohesive branding can significantly add value and experience for all attendees and participants involved.

 

Custom-Branding Beyond Phones and Tablets

Think beyond traditional mobile devices for branding. Pictured here: Fujifilm Instax Cameras

Businesses are increasingly finding value in custom-branding mobile technology. Branded technology can be used as: 

  • a marketing tactic to elevate brand equity;
  • employee rewards or as gifts to clients and vendors;
  • a theft deterrent for company devices by having the company logo printed on them.

As one of our core services, customization is our business. We have partnered with more than 2,000 brands to create customized solutions, with phones and tablets being the most popular tech devices for custom branding. In the past few years, mobile accessories – such as device cases, speakers and headphones – have gained traction, particularly during the gifting season.

Our capabilities do not stop there. With laser etching, color printing and StealthArmor (our proprietary protective film) solutions, there is no limit to what we can customize. New products present different specifications, dimensions and materials, making for an exciting challenge for our design and production teams.

As people and businesses continue to move toward mobilization and personalization, we challenge you to think beyond traditional mobile devices and see how customization can take your business to the next level.

Amazon Echo Show
Amazon Echo Show
JBL Flip 4 and Clip 3 Bluetooth speakers
JBL Flip 4 and Clip 3 Bluetooth speakers
Google Home
Google Home
YETI Hopper personal cooler and Rambler wine tumblers
Amazon Echo Dot and urBeats3 by Dr. Dre earphones
Amazon Fire TV Cube
Amazon Fire TV Cube