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Customizing Speakers and Accessories is Our Jam

Summer means longer days and warmer weather, which leads to some of our favorite things: outdoor gatherings, summer barbeques and festivities.

If you’re thinking about the perfect employee gift or an upgrade to your office wireless accessories, consider a smart speaker, which can be used for many occasions. According to a new Global Info Research study, the worldwide market for wireless smart speakers is expected to reach over 500 million units by 2024.

In today’s connected world, there is a rising demand for smart devices, including smart wireless speakers. FUSION OF IDEAS’ device customization service delivers high-impact brand experiences for all mobile devices and accessories.

From Apple HomePod to the UE Wonderboom, we offer personalized solutions for any mobile device or accessory. We utilize a proprietary UV printing process, which allows for permanent, full-color printing on any raw material. For a semi-permanent alternative, our StealthArmor protective film is heat bonded and precisely fitted to maintain the thin lines of the device while offering the same style and protection.

For more information on how we can create a custom brand experience for your company, visit fusionofideas.com/branding.

Eye-catching JBL Xtreme bluetooth speakers customized for Horsepower Site Services
Eye-catching JBL Xtreme bluetooth speakers customized for Horsepower Site Services
Custom Apple HomePod for Golf Channel
Custom Apple HomePod for Golf Channel
The ever-popular UE Boom 2 customized for General Catalyst
The ever-popular UE Boom 2 customized for General Catalyst
Coalfire customized the Amazon Echo and Echo Dot for company use
Coalfire customized the Amazon Echo and Echo Dot for company use
Custom branded Google Home for Charlotte Hornets
Custom branded Google Home for Charlotte Hornets
Customized JBL Clip 3 speakers for FX Networks
Customized JBL Clip 3 speakers for FX Networks
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The WORLD’S FIRST Customized Apple Watch Series 4

As soon as we got our hands on the new Apple Watch Series 4, our design team went to work to find the best points of customization and created the WORLD’S FIRST customized Apple Watch Series 4.

Here’s what we did:

  • The specs. We started the process by getting the exact specs of the device, down to the millimeter. Precise measurements are crucial as we only get one chance to print directly on a device or accessory.

 

  • The mockup. Once measurements are logged, our design team went to work creating a mockup of the design, painting a picture of what a finished custom device will look like. A final proof is sent to the client for approval before production begins.

 

  • The production process. Depending on the device, we may build a custom housing to hold the device while it is in the printer. Our patent-pending color and laser customization process allows us to permanently brand devices with high-quality, full-color graphics without voiding the device’s warranty.

 

  • The packaging. We extend the brand experience with custom packaging solutions including sleeves, boxes, gift wrap, shrink wrap and one-of-a-kind packaging experiences.

We are thrilled about the new Apple Watch and the results of the customization. The most significant added feature on Apple Watch Series 4 is that it is also a health-tracking powerhouse. Game-changing features such as fall detection and emergency SOS open the device to new audiences: fitness and outdoor enthusiasts, senior care providers and healthcare workers.

For us at FUSION OF IDEAS, deciding whether or not this new wearable gadget is worth purchasing is a no-brainer. And with the holiday season around the corner, this is the perfect gift for your valued employees or customers. The only question remaining: how will you customize the Apple Watch to fit your company brand and culture?

Check out how we transformed Apple Watch Series 4, from ordinary to extraordinary:

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Gearing Up for Apple’s Newest Devices

Apple CEO Tim Cook took center stage yesterday at the Steve Jobs Theater in Cupertino to announce the release of several Apple device updates. If you were on the watch like us, you know there will be three new iPhone models building off of the company’s 10th anniversary iPhone X: iPhone XS, iPhone XS Max, and iPhone XR. Additionally, Apple Watch Series 4 will feature a larger display with a slightly thinner body, along with some cool features like heart monitoring and haptic feedback on the crown.

Announcements of new Apple products, or any new mobile tech device, mean one important thing to us at Fusion of Ideas: we’ll be researching and presenting our customization offerings for the shiny new devices as soon as they hit the market.

The art of mobility is clear with every touch point of the customizing experience. And members of the Fusion of Ideas customization team are seasoned pros at figuring out the specs for new devices. Even when the new device is similar to an existing one, measurements accurate to hundredths of an inch must be taken to create a spec file that will be used for production. We also run tests and research on the materials the device is made out of – even a slight change to the type of metal or glass can change the way we approach customization. Most importantly, our color and laser customization process allows us to brand devices with high-quality graphics while not voiding Apple’s device warranty.

We’re excited to dive in and present custom options specific to these new devices. Stay tuned for more information as we await the release dates.

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Branding Superheroes: Customizing the Apple HomePod

By Jennifer Fujimori

This may seem obvious, but we tend to nerd out every time a new Apple product is released. Apple’s livestream product announcement events, typically happening once or twice a year and bearing charming names such as “Let’s meet at our place” and “Hey Siri, give us a hint”, are monitored closely in the Fusion of Ideas office. Part of this is because many of us are personally Apple fans, but the other part is excitement about the branding possibilities that come with a new device.

The R&D process begins at Fusion well before the device has officially hit the market. Our customization team gathers information about the materials the device is made of, the dimensions, the packaging and any accompanying accessories. We get our hands on a sample device or two as soon as we can and get to work testing out customization capabilities.

When the HomePod smart speaker hit the market in 2018, it was the first completely new device released by Apple since 2014, when the Apple Watch was announced. It also posed a unique challenge: the round, cylindrical speaker did not present many obvious options for customization. “The HomePod offered a challenge in that there is not a lot of surface area to customize,” said Chris Mancuso, Customization Manager. “It pushed us to think outside the box to come up with customization options that would fit with the sleek and modern design of the device.”

Working with the Fusion design team for artwork and production files (and inspired by our office-wide affection for the Marvel Cinematic Universe), the customization team did a bold color print of the red Marvel logo on the white mesh of the HomePod. The top of the speaker is outfitted with a clear color printed Stealth Armor version of Iron Man’s arc reactor. Rounding out the sample package is a custom sleeve and gift wrap, printed with vibrant images of Iron Man and the Marvel logo in its signature red and black colorway. “We really pushed the boundaries with this device and came up with some really innovative ways to brand the HomePod,” said Mancuso. “The Marvel-branded sample provides our business team with a great way to show clients what we can do with this device.”

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HomePod Gets A Make Over

We’re predicting that the Apple HomePod might be at the top of many gift lists for the holiday season later this year.  The HomePod already gets major cool points as a gift, but when you add laser engraving, custom printing, custom packaging, and custom gift wrap, you take it to a whole new level.  Our Business Development Team made a very cool video to show how you can customize a HomePod. Check it out!