Posted on

Creating a Buzz with Customized Corporate Gifts

Through giving gifts of personalization, OpenJar Concepts, a Southern California-based hybrid marketing agency, has created a buzz among its clients and employees. 

It all began when the company one year, received a custom-branded holiday gift. The OpenJar team was inspired to give something customized and personal using its own logo and a catchy slogan. That year, OpenJar sought to give customized Beats Studio3 headphones as gifts to employees, each wrapped with custom gift wrap. 

“We are a full-service advertising agency, passionate about branding,” said OpenJar Concepts CEO Adam Warren. “We have come to enjoy the idea of branding products that live with our clients for long periods of time. It is tough to beat that kind of awareness.”

That same year was also OpenJar’s eighth anniversary. As a token of appreciation to its top clients on the milestone, the company distributed personalized Apple HomePod speakers and Apple AirPods as customer appreciation gifts.

Warren added, “FUSION OF IDEAS is an amazing way to help make our brand personal.  Our clients were so impressed by the customized holiday gifts we mailed out, that we have continued to utilize FUSION OF IDEAS to expand our catalog of gift items.”

The feedback from clients and employees sparked OpenJar’s plan to continue to give personalized, premium technology as part of their corporate gifting program. From smartwatches to even iPads, the company has since made quite a buzz through thoughtful gift-giving.

“I plan on using FUSION OF IDEAS every year to show appreciation to our clients for the business we have done together,” said Warren.

Posted on

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting. 

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season. 

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep. 

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

Posted on

Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.