As a business owner, you see the benefits of having a mobile application to help create efficiencies, cut operation costs and increase mobility.
Before you rush into the development stage, you should clearly identify your primary goals for your mobile solution and secondly, understand the features that you may want to be included in the app.
While most app features are discovered during initial conversations with the developer and discussed throughout the development process, it is still important to know and understand the elements of an effective mobile app.
To help you get started, we’ve put together the top five features of good mobile apps:
1. An Attractive User Interface
Visual design is not only about selecting the perfect images, colors, icons, fonts, but also determining how the appearance of the application impacts the user experience. The architecture and design phase is typically the first phase of every app development process, as it lays the foundation for the look and feel of the app.
2. Ease of Use
Eliminating any barriers to entry when using the app is another important element in creating an effective workplace application. You may lose users if they find your app difficult to navigate. In order to create the best user experience, it’s important to test your app with different user groups to find out how comfortable they feel while interacting with the app’s content across different platforms and environments. The journey throughout each section of the app should be smooth and seamless.
3. Fast and Reliable Performance
Have you ever used an app that loads slowly, crashes or completely shuts down while running? Understandably, most users have little patience for poor functionality and end up uninstalling or abandoning the problematic app. The most successful apps have fast response times and run continuously in the background. This is generally tested during the quality assurance phase in the app development process.
4. Simplicity
While it’s tempting to throw in fancy features on your mobile app, you lose your user when there are too many buttons and clicks in the app journey. Sometimes a simple, templated app, such as FUSION OF IDEAS’ Dynamic Content System (DCS), can be the best choice to meet your business needs.
5. Updated Content
When you have a system for pushing new or updated content and features to your app, you can continue to improve the reliability of the software. For businesses, it’s important to keep policies, sales messages and security issues up to date.
While understanding these qualities and features is essential to creating an effective mobile app for your business, it’s even more important to find the right partner to build your software.
The FUSION OF IDEAS dedicated in-house app development team follows a rigorous nine-step process when designing and executing a mobile application. Our number one priority is to create a custom mobile software solution that is tailored to your organization, and we are proud to have developed more than 300 mobile applications for companies of all sizes and budgets.
Contact our app development team to start a conversation about the possibilities of using technology to take your business to the next level.
