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Music to Our Ears: Premium Audio Brand Experiences

Voice assistant speakers from big-hitters like Apple, Sonos, JBL and Google have never been so smart. They know today’s headlines and weather and can answer trivia questions with a simple voice command. These speakers also play your chosen music over Bluetooth or wi-fi, and some can access music streaming services.

Because of their practicality, smart speakers are popular gift options for businesses as part of their corporate gifting and employee incentive programs.

We help companies to take their gifting up a notch with branding, packaging and deployment solutions. 

  • Branding: Adding your company logo or design on the product helps with brand recognition and exposure. FUSION OF IDEAS does this through direct color printing, laser etching or StealthArmor, a thin vinyl for a semi-permanent branding solution.
  • Custom Packaging: Packaging solutions such as a customized device sleeve that fits snuggly over the OEM box and custom gift wrap are also ways to make a gift stand out from others. A personalized insert tag with a note from the company leader or sender is another way to customize your gift and add a personal touch.
  • Deployment: Whether you need to send a gift to one or multiple recipients, FUSION OF IDEAS has you covered with our white-glove deployment service. We can ship individually to domestic and international locations without you having to touch a single device. 

And finally, check out our current favorite smart speakers.

Sonos Roam

Sonos Roam with direct UV color print
Sonos Roam with direct UV color print

Apple HomePod mini

Apple HomePod mini with direct UV color print on clear StealthArmor
Apple HomePod mini with direct UV color print on clear StealthArmor

Google Nest Audio

Google Nest Audio with direct UV color print and custom device sleeve
Google Nest Audio with direct UV color print and custom device sleeve

Sonos One

Sonos One with StealthArmor, thin, heat-bonded vinyl for a semi-permanent branding solution
Sonos One with StealthArmor, thin, heat-bonded vinyl for a semi-permanent branding solution

Bose Soundlink Revolve

Bose Soundlink Revolve with StealthArmor
Bose Soundlink Revolve with StealthArmor
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2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

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We Are PPAI Proud

FUSION OF IDEAS is now a member of Promotional Products Association International (PPAI), the world’s largest not-for-profit trade association of the promotional products industry. 

For more than a decade, we have committed to helping our clients create powerful brand experiences to mobilize and grow their businesses. We do this through our laser etch, full-color direct print and StealthArmor branding solutions, as well as custom device packaging. 

Additionally, we are proud to hold the ‘Product Safety Aware’ status in PPAI’s Product Safety Awareness Program. This means we have met or exceeded the PPAI product safety training and education requirements.

Maintaining this status is an ongoing effort we are committed to. We are dedicated to continuing education on all matters related to product safety and compliance in an effort to increase the value in the service that we deliver.

Founded in 1903, PPAI has a long history of leadership in the development of training and education programs meant to enhance safety programs in the promotional products industry. The Association is the world’s largest and oldest not-for-profit trade association for the $18.5 billion promotional products industry and is the leading provider of promotional products safety and compliance training and education with more than 50-years of professional development and certification.

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Perfecting the Unboxing Experience

We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.

What is “unboxing”?  

‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.

Why does it matter to businesses?

For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.

People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.

What does it take to create a memorable unboxing experience?

  • Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.

For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.

Custom box created for Apple iPad with a custom designed device sleeve
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
  • Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
Personal note from sender included with a gift card.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
  • Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Custom branded Apple iPad Mini and smart cover, and customized device sleeve
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.

When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.