Posted on

The WORLD’S FIRST Customized Apple Watch Series 4

As soon as we got our hands on the new Apple Watch Series 4, our design team went to work to find the best points of customization and created the WORLD’S FIRST customized Apple Watch Series 4.

Here’s what we did:

  • The specs. We started the process by getting the exact specs of the device, down to the millimeter. Precise measurements are crucial as we only get one chance to print directly on a device or accessory.

 

  • The mockup. Once measurements are logged, our design team went to work creating a mockup of the design, painting a picture of what a finished custom device will look like. A final proof is sent to the client for approval before production begins.

 

  • The production process. Depending on the device, we may build a custom housing to hold the device while it is in the printer. Our patent-pending color and laser customization process allows us to permanently brand devices with high-quality, full-color graphics without voiding the device’s warranty.

 

  • The packaging. We extend the brand experience with custom packaging solutions including sleeves, boxes, gift wrap, shrink wrap and one-of-a-kind packaging experiences.

We are thrilled about the new Apple Watch and the results of the customization. The most significant added feature on Apple Watch Series 4 is that it is also a health-tracking powerhouse. Game-changing features such as fall detection and emergency SOS open the device to new audiences: fitness and outdoor enthusiasts, senior care providers and healthcare workers.

For us at FUSION OF IDEAS, deciding whether or not this new wearable gadget is worth purchasing is a no-brainer. And with the holiday season around the corner, this is the perfect gift for your valued employees or customers. The only question remaining: how will you customize the Apple Watch to fit your company brand and culture?

Check out how we transformed Apple Watch Series 4, from ordinary to extraordinary:

Posted on

The Sky’s the Limit: Conga Custom Helicopter Drones

By Jennifer Fujimori

One of the best things about Fusion of Ideas customized hardware services is that the sky is literally the limit. We’ve showcased custom iPads, Apple Watches, iPhones, headphones, laptops, cases – and most recently, remote control helicopter drones. We worked with Conga, which offers a suite of solutions for using Salesforce.com, to customize a fleet of Cheerwing mini helicopters as a promotion for the actual helicopter tours they’re conducting at the annual Dreamforce conference. With help from our creative design team, Conga opted for a Stealth Armor cutout of their signature logo in white text on a red circle. The Stealth Armor is heat bonded to the nose of the helicopter to accent the red panels and create a polished, brand-new look. Check out the images of the final product, and let it inspire you to create your own custom tech!

Posted on

Branding Superheroes: Customizing the Apple HomePod

By Jennifer Fujimori

This may seem obvious, but we tend to nerd out every time a new Apple product is released. Apple’s livestream product announcement events, typically happening once or twice a year and bearing charming names such as “Let’s meet at our place” and “Hey Siri, give us a hint”, are monitored closely in the Fusion of Ideas office. Part of this is because many of us are personally Apple fans, but the other part is excitement about the branding possibilities that come with a new device.

The R&D process begins at Fusion well before the device has officially hit the market. Our customization team gathers information about the materials the device is made of, the dimensions, the packaging and any accompanying accessories. We get our hands on a sample device or two as soon as we can and get to work testing out customization capabilities.

When the HomePod smart speaker hit the market in 2018, it was the first completely new device released by Apple since 2014, when the Apple Watch was announced. It also posed a unique challenge: the round, cylindrical speaker did not present many obvious options for customization. “The HomePod offered a challenge in that there is not a lot of surface area to customize,” said Chris Mancuso, Customization Manager. “It pushed us to think outside the box to come up with customization options that would fit with the sleek and modern design of the device.”

Working with the Fusion design team for artwork and production files (and inspired by our office-wide affection for the Marvel Cinematic Universe), the customization team did a bold color print of the red Marvel logo on the white mesh of the HomePod. The top of the speaker is outfitted with a clear color printed Stealth Armor version of Iron Man’s arc reactor. Rounding out the sample package is a custom sleeve and gift wrap, printed with vibrant images of Iron Man and the Marvel logo in its signature red and black colorway. “We really pushed the boundaries with this device and came up with some really innovative ways to brand the HomePod,” said Mancuso. “The Marvel-branded sample provides our business team with a great way to show clients what we can do with this device.”

SaveSave

SaveSave