We got so excited that we posted on social media, but forgot to include the news right here on the blog. Dwayne Johnson, also known as The Rock, gifted custom Skyscraper edition Xbox’s to a group of amputees. He’s seriously a huge role model. We wanted to share a clip of the video of him giving them away, as well as some of the really cool product shots we got of the project before it left our doors. We love working on projects that are used to do good in the world.
We love seeing people react when they’re opening a gift customized by Fusion. Today, the recipient happened to be @lilyachty. Check out this video of rapper Yachty showing off his brand new custom Xbox and controller.
Repost 7/11/18 video credit: @lilyachty on Instagram.
A few more photos we took at our Fusion headquarters before the project went out. Photos by Fusion of Ideas
By Jennifer Fujimori
Throughout our many years of customization experience, Fusion of Ideas has worked with clients in almost every industry – healthcare, education, food service, construction, entertainment, fashion – the list goes on. We relish the chance to impress our clients by customizing devices or mobile apps for their employees or customers. But for many of our movie-obsessed team members, it’s hard to deny that it’s especially thrilling when we get the chance to work with clients who are in the entertainment business.
PICTURESTART is a production company who set out to find a customized tech gift for 200 top clients and company executives. Our design and business teams went to work, collaborating with the PICTURESTART decision makers to create a sleek logo print for Apple AirPods. The PICTURESTART logo is printed on the charging cases for the AirPods, the stems of the AirPods are printed with a clean blue stripe, and to round out the project, we did a custom sleeve to fit over the AirPod box. PICTURESTART is focused on youth-oriented movies and shows, so the colorfully printed AirPods were the perfect way for the new company to announce itself as a fresh and innovative presence in the film industry.
The gifts you give your clients and the technology used by your employees offer unique opportunities for you to make a statement about your brand and the way you do business. By partnering with Fusion of Ideas, PICTURESTART created an impactful brand experience that recipients will recall every time they pull out their AirPods. “We’re finding that the AirPods have become a highly preferred gift in the year and a half since they were released,” said Russ Taylor, CEO at Fusion of Ideas. “They’re compact, useful, and can be customized in several areas. Plus, they have the appeal of being a relatively new Apple product, at a price point lower than an iPad or Apple Watch.”
Whatever your tech and design preferences may be, we can help you come up with an unforgettable gift. And if you’re on the fence, check out some of the finished projects on our website and Instagram account. We’d love to create your custom gift next!
We’re predicting that the Apple HomePod might be at the top of many gift lists for the holiday season later this year. The HomePod already gets major cool points as a gift, but when you add laser engraving, custom printing, custom packaging, and custom gift wrap, you take it to a whole new level. Our Business Development Team made a very cool video to show how you can customize a HomePod. Check it out!
It was almost exactly a year ago that the Xilinx project went down in Fusion of Ideas history. The new Apple AirPods had just been announced, and everyone was anxiously waiting for them to hit the market. A few months had gone by since Apple’s announcement, and the public wanted to know when the AirPods would be arriving in stores. Small batches of AirPods were released to stores, but were immediately sold out. Fusion was told that it would be awhile before businesses would have the opportunity to purchase them in large quantities, because production was just not fast enough to keep up with the demand. Then Xilinx reached out to Fusion after being referred by Apple. They had 800 AirPods (a big deal, since stores hadn’t even received this many yet) and they wanted to find out more about our customization services.
Xilinx was planning to give AirPods to each of their employees as a special gift from their executive team. They wanted to customize the AirPods’ white custom casing with the Xilinx logo. They also wanted to send the AirPods to employees in unique customized packaging to show their thanks and appreciation. Fusion was their one-stop-shop for getting both of those things done in record time. The custom packaging included signatures of all of the executive team as part of the design, meant to show their appreciation.
“Xilinx was looking for something cool to give their employees,” said Theresa Brown, Senior Business Manager at Fusion of Ideas. “Gifting the Airpods alone would have been nice, but the real wow factor came from outfitting the AirPods with logos and customized packaging including their executive team signatures. It took the gift to a whole new level.”
