The HomePod mini and AirPods Max Brand Experience

Two new Apple products have taken the music listening experience by a storm: HomePod mini and AirPods Max. These devices feature room- and ear-filling sounds, and are the latest technology in the Apple product lineup. 

Doing what they do best, our production and design teams used our laser and direct printing process to create brand experiences for the devices.

HomePod mini

HomePod mini is the latest smart speaker that packs a punch with its unique design and powerful sound. The device can be personalized on the display top using direct color print on clear StealthArmor, a fitted protective film that offers a semi-permanent branding solution. 

AirPods Max

We use laser etch for permanent branding of artwork or your company logo directly on the aluminum cups on the over-ear headphones. For gifting, we offer a custom device sleeve that fits snugly over the original device box, personalized insert cards and custom gift wrap.

Check out the AirPods Max unboxing experience:

For more gifting ideas, visit www.fusionofideas.com/gifting.

2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

7 Habits of a Thoughtful Gift-Giver

If you’re wondering whether or not a corporate gifting program is appropriate for this odd year, the answer is yes! 

In today’s times of working from home and virtual conferences, it’s more important than ever to create personal connections and engage your clients and employees. They want to know they are being thought of and that they are appreciated. 

For many businesses, planning the annual corporate gifting program can be stressful. There are many things to consider such as budget, the gift itself, and even the logistics of how gifts will be delivered, particularly since the workforce may be remote this year.

But it’s important to remember that in corporate gifting, the gift itself is never the principal message. Rather the gift is a tangible asset that helps communicate the message of appreciation, thoughtfulness and connection. It’s not surprising to hear that when recipients note a business gift as memorable, the gift’s return on investment increases by 40 percent

As we enter this gift-giving season, we want to share 7 habits of thoughtful gift-givers to help your company stand out from the crowd:

Plan ahead.

Simply put, don’t wait until the last minute to plan and execute your corporate gifting program. There are two main benefits to planning ahead: you have more gift options to choose from and you save on budget by not having to utilize rush shipping. If you haven’t gotten started on your gifting program this year, begin now.

Don’t focus on the cost.

Consider how much you routinely spend taking a client out for a nice meal or entertainment. Yet, when it comes to gifts, businesses tend to figure out how little they can spend. Particularly since many companies are forgoing large holiday gatherings this year, use that budget toward “first-class” gifts for your employees and VIP clients.

Consider the usefulness of the gift.

A practical gift is one that shows thoughtfulness because it can be used year-round. Our best advice: Avoid poor-quality items that can easily break or one-time use products and your gift will be repurposed throughout the year! 

Make it personal.

If you prefer not to put your company logo front and center on a product, you can still offer a gentle reminder of who the gift came from by adding your logo on a subtle location on the gift. Another way to personalize and make the recipient feel special is by printing the recipient’s name or family name on the product. Personalization shows that you took time to personally think of the recipient and that gift is not part of mass distribution.

Think about the presentation.

Creating a memorable unboxing experience shows that you put thought into the gift from beginning to end. How the gift is presented to your recipient is just as important as the gift itself. Many components go into the presentation of a gift, from the packaging to gift wrap and even a personal greeting or tag.

Make it easy to receive.

Because many in the workforce are still working from home, getting a pleasant surprise in the mailbox or on the doorstep can make a person’s day. Using a shipping partner to deliver your gift directly to the recipient pays off as it shows consideration and thoughtfulness. 

Enjoy the gift of gift-giving.

A thoughtful gift giver does not think about what he or she will get in return. Gift-giving is about showing that you thought about them enough to take time and money to purchase a gift. You do it because you want to show your gratitude and not because you expect something in return.

For ideas on our highly-rated business gifts for 2020, visit our Corporate Gifting site at www.fusionofideas.com/gifting.

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season. 

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep. 

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.