Apple Watch, Your Way

Personalization is the way of the future, at least according to Apple. At the Apple event earlier this week, the tech giant launched Apple Watch Studio, which lets you mix and match Apple Watch casings and straps to get the exact look that you want.

Taking it a step further, add your company logo or a custom design opens a branding opportunity for your business. It’s a gift-giving opportunity for your employees or a way to say “thank you” to a vendor or client.

Custom branding options on the Apple Watch:

  • Company or recipient name on the blank side of the case
  • Logo or design on the Watch button
  • Custom design or logo etched on the Sport Bands
  • Color logo or design on the charger

Being able to choose the material, style and color of your Apple Watch case and bands, there are over a 1,000 different watch customization options. Being able to add your own logo or design, the possibilities are endless. There is truly a watch for everyone.

Now Serving: Powerbeats Pro

True wireless earphones are dominating the audio market. They are compact, convenient and most offer excellent sound quality. Apple AirPods, as the first true wireless earphones on the market, have been the ones to beat. Since its initial launch in 2016, AirPods has been our most popular device for customization, particularly for corporate gifting. 

We’re thrilled about the latest release in this product category – Powerbeats Pro. Aimed at the sporty crowd, these wireless earphones have been rated highly for its design, sound and battery life.

As with any new product offering, we are excited to showcase the impactful brand experience through our customization services. Watch this video to see the power behind creating a memorable unboxing experience

Laser Etching Your Company Devices

Laser technology has been around since the 1900s. Used in industries from healthcare to manufacturing, it is among the most versatile inventions of modern times because of its precision. 

While we are not experts in all things laser, we do know a thing or two about laser etching on mobile devices. By blending the technical process of laser etching with a creative eye, we have transformed countless mobile devices from something out of the box to extraordinary. 

What is Laser Etching?

Laser etching is a laser-guided method that creates a detailed and precise imprint onto a hard material. It works best on coated metals, anodized aluminum and hard plastics. The strength and heat of the laser are determined based on the material it is cutting.

Why Businesses Opt for Laser Etching on Company Devices

  • Security and Tracking Businesses use laser etching to secure company devices by imprinting an ID number or company logo to deter theft. Particularly for enterprises with a large number of remote employees, marking company devices allows for easier identification and tracking. 
  • Brand Recognition – Putting your company logo and name on customer-facing products is the best way to build brand recognition. Using a branded device for a business function or as a business gift, are easy ways to keep your brand visible in the marketplace.

Laser Etching vs. Laser Engraving

Laser engraving is a different technique from laser etching. The main difference between the two is the depth of the marking. While both offer a permanent solution, laser engraving is not suitable to use on mobile devices. Here’s why:

During the laser etching process, the top layer of your material is vaporized, producing little to no depth but rather, a high-contrast marking. The depth of the mark doesn’t go any deeper than 0.001 inches, which is why it’s ideal for thinner materials.

Laser engraving, on the other hand, vaporizes some of the base material with cone shape indentation. Engraving works well for harder materials like wood, rubber, and acrylic. If laser engraving is done on a fragile material, like the back of a mobile phone or tablet, it can disfigure the device, or worse, ruin it entirely.

The Results

Laser etch is a great way to outfit your devices with a detailed and permanent impression of your brand. Here are some examples:

Secure your company devices by adding your company logo or a custom design using laser etch.
Secure your company devices by adding your company logo or a custom design using laser etch.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Laser etch is the process of using a laser beam to precisely cut an image or pattern into a hard material.
Custom laser etch on Otterbox Elevation 20 tumbler
Custom laser etch on Otterbox Elevation 20 tumbler

Customized Accessories for Your Business

Do you need a gift to recognize an employee who loves tech as well as the outdoors? Are you seeking a unique gift for a jetsetter so they can stay connected with a wireless device while on a flight? Or, perhaps, you are looking to refresh and brand your company devices with new protective covers?

Introducing FUSION OF IDEAS’ Customized Accessory Bundles. Created for simplicity and delivered with impact, the Accessory Bundles pair this season’s hottest accessories with our top-notch customization offering. Our proprietary process allows for high-quality, permanent color printing on the devices to show off your company logo or brand. 

Here are our top bundles that we handpicked as ideas for your corporate gifting needs. Contact us to get started and we’ll send you a complimentary mockup of customization options with your unique brand.

The Adventurer: OtterBox tumbler + one point of customization
The Adventurer: OtterBox tumbler + one point of customization
The Protector: Spigen protective case + one point of customization
The Traveler: AirFly by TwelveSouth + one point of customization
The Traveler: AirFly by TwelveSouth + one point of customization
The Assistant: Amazon Echo Dot + one point of customization
The Assistant: Amazon Echo Dot + one point of customization

 

Perfecting the Unboxing Experience

We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.

What is “unboxing”?  

‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.

Why does it matter to businesses?

For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.

People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.

What does it take to create a memorable unboxing experience?

  • Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.

For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.

Custom box created for Apple iPad with a custom designed device sleeve
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
  • Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
Personal note from sender included with a gift card.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
  • Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Custom branded Apple iPad Mini and smart cover, and customized device sleeve
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.

When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.