Do you need a gift to recognize an employee who loves tech as well as the outdoors? Are you seeking a unique gift for a jetsetter so they can stay connected with a wireless device while on a flight? Or, perhaps, you are looking to refresh and brand your company devices with new protective covers?
Introducing FUSION OF IDEAS’ Customized Accessory Bundles. Created for simplicity and delivered with impact, the Accessory Bundles pair this season’s hottest accessories with our top-notch customization offering. Our proprietary process allows for high-quality, permanent color printing on the devices to show off your company logo or brand.
Here are our top bundles that we handpicked as ideas for your corporate gifting needs. Contact us to get started and we’ll send you a complimentary mockup of customization options with your unique brand.
We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.
What is “unboxing”?
‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.
Why does it matter to businesses?
For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.
People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.
What does it take to create a memorable unboxing experience?
Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.
For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.
Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.
Like many cystic fibrosis patients, Richard Fusco spent most of his life in the hospital. In the last three years of life when his health started deteriorating, Fusco depended on an iPad to communicate with his family, stay in touch with friends, and keep himself entertained with movies, books, videos and games.
Fusco’s father, Ralph Fusco, saw how this multifaceted mobile device enhanced the last few years of his son’s life and was inspired to provide the same opportunity with technology to other cystic fibrosis patients. This was the beginning of The Richard S. Fusco Foundation.
The mission of the Foundation is to help children with cystic fibrosis stay connected with loved ones and school through mobile technology. Since it was founded in 2013, the Foundation has formed partnerships with six children’s hospitals across the country to give iPads to their young cystic fibrosis patients.
Inspired by his son’s zest for life and positive attitude, Fusco partnered with FUSION OF IDEAS to design a vibrant image for the iPad Smart Cover and a second image for the device sleeve. Prior to each delivery of iPads, the images are printed and packaged up to create a surprise and delight moment upon receiving the device.
FUSION OF IDEAS also uses its proprietary laser etching process to customize the device itself with the Foundation’s name on the back.
“It is pleasure doing business with FUSION OF IDEAS to produce these colorful covers and packages for the iPads that we hand out,” said Ralph Fusco, founder of The Richard S. Fusco Foundation. “More than just a beautiful package, it is a memorable experience for the children when they open the devices for the first time. The joy we see in their faces and the appreciation by their families is what keeps us going, and we hope to provide that experience to young cystic fibrosis patients nationwide.”
Companies like Apple, Nike or Disney can put their name or logo on any product and customers will flock to it (then keep coming back for more.) But what if you’re not a Fortune 100 company or a well-known brand? In a crowded marketplace, how do you make your brand stand out?
The good news is, you don’t have to be a company at that caliber to have brand recognition. Here are 5 ways that can help your business rise above others:
Create interesting content. Interesting also means original and sincere. If your content is cliché or too sales driven, or if you attempt to mimic another brand, people won’t have a compelling reason to choose your company over the other brand. Also, be bold in your content. When it comes to making a name for yourself, risk often leads to rewards.
Know your customers. Ultimately, your brand is what your customers say it is, not what you think it is. Know who your customers are and form a connection with them. That connect is based on trust by meeting their expectations.
Be good at one thing. Don’t try to be everything to everyone. When you think of In-N-Out, you think of burgers. The Southern California chain does burgers well and they stick to what they do best. In the same manner, know what you do best and be good at it. Your customer will remember you for it.
Deliver on your promise. Having brand integrity is key to a successful business. This is part of building trust with your customers. Nordstrom promises a no-hassle return policy and the company delivers on this promise every day. Their customers are loyal because they know that if they need to make a return, there will be no questions asked.
Visibility is key. In marketing, it is said that a customer must see your brand seven times before the customer remembers it. Leverage different opportunities to diversify the visibility of your brand to help with brand recognition. Perhaps you surprise and delight your hotel guests by using laptops with your brand at your new guest lobby. Or you donate raffle prizes with your company logo at an industry event. Or you send your clients a custom-branded tablet to help them track your services. There are infinite ways to put your brand in front of your customers.
In the race to get your brand to stand out in a crowded marketplace, it takes a clear objective and a deep understanding of your business, your customers and the marketplace.
Once you have established your brand, let us help you take it to the next level by making it known to your customers, partners and stakeholders. Contact us to get a complimentary mockup of what a custom-branded device looks like with your company logo.
In today’s digital world, content is king. How does your business distribute important content, such as documents, images and videos, to your stakeholders? Content is futile if it’s not accessible or being utilized properly. And with nearly five billion mobile device users worldwide, mobile devices offer the most accessible, effective way for you to share content.
What is digital content?
Digital content is defined as any content that exists in the form of digital data. Beyond PDF, image and video files, digital content can also be an audio file, an infographic, a case study or client testimonial, or even a dedicated mobile application.
What are the different types of digital content?
Browse the internet for just a few minutes and you will see endless amounts and types of content. Check out this list of 101 different types of digital content you can try for your business.
Why should businesses preload digital content on mobile devices?
There are two main reasons businesses preload digital content on mobile devices:
Brand experience. Businesses use digital content to differentiate themselves, elevate their brand experience, and engage with customers. In particular, companies that give mobile devices as corporate gifts benefit from having preloaded digital content. When the recipient sees your company logo and can immediately access relevant information about your business upon turning on the device, it takes the recipient to another layer of the brand experience.
Workflow efficiency. For enterprises with remote employees, a sales team or field workers, preloading digital content on company devices can help employees to enjoy maximum flexibility with increased productivity.
As an example, Atlas Roofing utilizes Apple iPads to help its contractors execute daily tasks efficiently. These iPads are preloaded with Atlas applications and worker tools and personalized with custom home and lock screens, enabling the contractors to access the resources they need with a click of a button.
Where does FUSION OF IDEAS fit in?
FUSION OF IDEAS maximizes the reach of your digital content by preloading PDF, image or any other files onto a mobile device without you ever having to touch the device. We can customize your home and lock screen, remove or hide applications, and upload content to digitally personalize the device for your business.
At the end of the day, it’s about ease of use, engaging your user, flexibility and productivity, and accessing the right information anytime, anywhere. For more information about our digital content services, visit fusionofideas.com/branding.
Inspirational speaker and best-selling author Mary Morrissey is a dream builder, who empowers others to achieve new heights of “spiritual aliveness, wealth and authentic success.” Morrissey is the visionary behind Life Mastery Institute®, a life coaching certification program that has transformed the lives to tens of thousands of people worldwide.
Through Morrissey’s certification program, coaches are trained and mentored to learn how to effectively teach others and build their own successful, difference-making life coaching business. Coaches also receive in-depth mentoring, tools and templates for authentic client attraction, heart-centered client enrollment and business-building.
As part of the certification program, the coaches-in-training are given a customized Life Mastery Institute® iPad with books, music, program audios, and teaching tools all preloaded on the device. Each piece of preloaded content is handpicked by Morrisson, who encourages coaches to use the iPad as an all-in-one tool to find the resources they need for their life coaching business.
The Life Mastery Institute® iPadBrand Experience, Created by FUSION OF IDEAS
The Life Mastery Institute® iPad brand experience begins with a printed letter from Morrissey to welcome to coaches to the program. The next layer is the unboxing of a custom blue and gold branded device sleeve that is precisely fitted around the iPad box. Inside the box is the Life Mastery Institute® iPad customized with the logo etched on the back of the device. Through FUSION OF IDEAS’ proprietary laser etch process, the carefully designed artwork on the iPad will not fade, chip or rub off. And finally, the homepage of the iPad is completely personalized for the program with a custom home screen and dedicated apps and content preloaded onto the device.
As soon as we got our hands on the new Apple Watch Series 4, our design team went to work to find the best points of customization and created the WORLD’S FIRST customized Apple Watch Series 4.
Here’s what we did:
The specs. We started the process by getting the exact specs of the device, down to the millimeter. Precise measurements are crucial as we only get one chance to print directly on a device or accessory.
The mockup. Once measurements are logged, our design team went to work creating a mockup of the design, painting a picture of what a finished custom device will look like. A final proof is sent to the client for approval before production begins.
The production process. Depending on the device, we may build a custom housing to hold the device while it is in the printer. Our patent-pending color and laser customization process allows us to permanently brand devices with high-quality, full-color graphics without voiding the device’s warranty.
The packaging. We extend the brand experience with custom packaging solutions including sleeves, boxes, gift wrap, shrink wrap and one-of-a-kind packaging experiences.
We are thrilled about the new Apple Watch and the results of the customization. The most significant added feature on Apple Watch Series 4 is that it is also a health-tracking powerhouse. Game-changing features such as fall detection and emergency SOS open the device to new audiences: fitness and outdoor enthusiasts, senior care providers and healthcare workers.
For us at FUSION OF IDEAS, deciding whether or not this new wearable gadget is worth purchasing is a no-brainer. And with the holiday season around the corner, this is the perfect gift for your valued employees or customers. The only question remaining: how will you customize the Apple Watch to fit your company brand and culture?
Check out how we transformed Apple Watch Series 4, from ordinary to extraordinary: