Beats

September 8, 2021

Kids of Courage Uses Branded Technology to Further Its Mission

“Wearing something with a logo of an organization that is close to my heart is personal to me. Not only is it a conversation starter, it is also a reminder of why I am a part of Kids of Courage.”

These were the words of Josh, a recipient of a custom branded Apple AirPods Max from Kids of Courage. Josh, who was gifted the device as a recognition for his fundraising efforts, proudly dons his new wireless headphones even though he is not “a regular headphone user.”

Kids of Courage is a New York-based nonprofit organization that gives children with medical illnesses opportunities to participate in year-round activities and medically supervised trips.

“We love to give personalized technology to our supporters because it is unique and different,” said Naftali Solomon, Kids of Courage Director of Operations. “While the gifts are not the reason why they fundraise, our families and volunteers love to see the incentive list and find something to set their goal for.”

Naftali Solomon, director of operations at Kids of Courage, shows off a custom branded Apple iPad used to help spread awareness of the organization.

Since 2019, the organization has offered Kids of Courage branded premium gifts, including high-tech products as perks for families and volunteers to reach fundraising goals. Past gifts have included: Apple iPad, Beats Powerbeats Pro, Apple Watch and Apple AirPods Pro.

Naftali added, “The positive feedback we have gotten is encouraging, and it is a win-win situation to be able to thank our supporters and at the same time, further the organization’s mission.”

To learn more about Kids of Courage, visit www.kidsoc.org.

October 8, 2020October 8, 2020

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting.

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season.

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep.

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

January 15, 2020February 4, 2020

AirPods Dominate the 2019 Holiday Season

There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.

Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities.

Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.

Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:

September 26, 2019

Present Perfect: The Art of Corporate Gifting

A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business.

When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:

High-End or Budget?

Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list.

There is an array of gifting options that fit budgets of all sizes. The hard part is finding one that speaks to your recipient.

Company Logo and Customization.

To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider.

That being said, keep in mind that you can minimize the size of your logo and still have your brand printed but in a more subtle way. Second, customization does not have to come in the form of a logo. For example, you can personalize the gift by adding the recipient’s name.

Adding your recipient's initials on their gift is a subtle and unique way to personalize the gift. — Adding your recipient’s initials on their gift is a subtle and unique way to personalize the gift.

Packaging.

We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.

First impressions matter. A memorable unboxing experience can turn your gift from good to remarkable.

June 20, 2019July 30, 2019

Customizing Speakers and Accessories is Our Jam

Summer means longer days and warmer weather, which leads to some of our favorite things: outdoor gatherings, summer barbeques and festivities.

If you’re thinking about the perfect employee gift or an upgrade to your office wireless accessories, consider a smart speaker, which can be used for many occasions. According to a new Global Info Research study, the worldwide market for wireless smart speakers is expected to reach over 500 million units by 2024.

In today’s connected world, there is a rising demand for smart devices, including smart wireless speakers. FUSION OF IDEAS’ device customization service delivers high-impact brand experiences for all mobile devices and accessories.

From Apple HomePod to the UE Wonderboom, we offer personalized solutions for any mobile device or accessory. We utilize a proprietary UV printing process, which allows for permanent, full-color printing on any raw material. For a semi-permanent alternative, our StealthArmor protective film is heat bonded and precisely fitted to maintain the thin lines of the device while offering the same style and protection.

For more information on how we can create a custom brand experience for your company, visit fusionofideas.com/branding.