Apple Watch

November 10, 2021

Apple Watch Digital Personalization

Apple Watch has become to many, a business partner, a communications partner, a fitness partner and sometimes, a lifeline accessory, that is worn on your wrist.

The latest Apple Watch 7 has made its way to become a top high-tech gift due to its beautiful design and cutting-edge capabilities.

FUSION OF IDEAS takes this gifting opportunity to the next level by making Apple Watch truly unique with hardware customization and digital personalization.

Hardware customization

An immersive brand experience starts with permanent branding using laser etching on the Watch band and/or casing, and direct color print on the Watch charger.

Digital personalization

The digital personalization experience allows for businesses to showcase their brand and messaging using the recipient’s phone and watch.

Click on the video below to see how the digital wallpaper works.

Creating an immersive brand experience with MTV’s iconic Moonman

Recently, Best Buy for Business and FUSION OF IDEAS helped media conglomerate, Viacom, create a memorable gifting experience for its MTV team.

The solution was a fully immersive gift experience using Apple Watch that included:

Customized Watch band using the station’s iconic logo
Digital experience with a welcome video and invitation to download customized digital wallpaper for the Watch

October 19, 2021

Apple Craze: 2021 Fall Releases

Apple hosted two events this fall, which featured updates on its most popular devices. From the powerful iPad mini to the release of the colorful HomePod mini, Apple has inspired us to maximize the use of our customization solutions to create immersive brand experiences.

Take a peek at what’s coming:

Apple AirPods (3rd Generation)

Apple HomePod mini

Apple iPhone 13 & 13 Pro

Apple Watch Series 7

14″ & 16″ MacBook Pro

Apple iPad

Apple iPad mini

January 30, 2020January 30, 2020

FarmLink Reaps the Benefits of a Strong Brand Experience

FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.

To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.

FarmLink features the customized Apple Watch at Grain World Conference

Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.

“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.

For more about our brand experience, visit https://fusionofideas.com/branding.php.

September 12, 2019

Apple Watch, Your Way

Personalization is the way of the future, at least according to Apple. At the Apple event earlier this week, the tech giant launched Apple Watch Studio, which lets you mix and match Apple Watch casings and straps to get the exact look that you want.

Taking it a step further, add your company logo or a custom design opens a branding opportunity for your business. It’s a gift-giving opportunity for your employees or a way to say “thank you” to a vendor or client.

Custom branding options on the Apple Watch:

Company or recipient name on the blank side of the case
Logo or design on the Watch button
Custom design or logo etched on the Sport Bands
Color logo or design on the charger

Being able to choose the material, style and color of your Apple Watch case and bands, there are over a 1,000 different watch customization options. Being able to add your own logo or design, the possibilities are endless. There is truly a watch for everyone.

May 2, 2019July 29, 2019

These Schools Have an A+ in Branding & Technology

Technology is driving change not just in corporations and private businesses, but also in the education sector. Many schools are taking learning outside the classroom with online programs that allow access to educational materials on mobile devices.

Others are using mobile technology as an incentive or form of recognizing students when they complete a program or hit a milestone. When technology is coupled with a marketing strategy that adds the school brand on the devices themselves, it creates visibility for the school and adds a personal touch for the recipient of the device.

Here are a few schools that have strategically used custom-branded technology to offer a unique value proposition.

Harvard Business School

Harvard University’s business school customized two Apple Watch bands in two colors to give as rewards within its online program. The school’s “VERITAS” shield is etched on both sides of the watch band, and the phrase “HBX Live” is etched on one side of the band as well as the back of the watch itself.

Customized Apple Watch bands for Harvard Business School

Logo etched on Apple Watch for Harvard Business School

The Decorating and Staging Academy

The Decorating and Staging Academy used customized Apple iPad Air tablets to enhance the learning experience for its students. iPads are preloaded with specific industry-related apps and protected with a custom Smart Cover printed with the Academy’s logo for brand recognition. A custom branded sleeve encloses the device to create a one-of-a-kind unboxing experience.

Customized iPad Smart Cover and device sleeve for The Decorating & Staging Academy

Avenues: The World School

Avenues New York, the first campus of Avenues: The World School in the heart of Manhattan, gives away customized Apple AirPods at special school events. A school that touts bringing together the best of tradition and innovation, it created a design for the branded AirPods that speaks to both the school’s brand and its diversity. The AirPods are used as part of its marketing strategy to garner more brand awareness for the school.

Apple AirPod designed and customized for Avenues New York

South Kent School

A private boarding school for boys in Connecticut, South Kent School customized Apple Watch bands with its logo and showcased the watches as part of a presentation at a regional event. The logo, etched on bands in the school’s two colors, helped bring more visibility to the school.

A red Apple Watch band etched with school logo for South Kent School

Customize Apple Watch band in black for South Kent School

The Fusion of Ideas Blog

Tag: Apple Watch