A well-considered corporate gifting program can help celebrate employees for a job well done, establish and enhance your customer and vendor relationships, and promote activities that benefit the overall business.
When choosing the perfect gift for your corporate gifting program this year, we put together our top three things to start thinking about before the flurry of activities hits the holiday season:
High-End or Budget?
Even if you are the most generous person in the world, you are still operating a business within a budget. Whether you go luxury, conventional or somewhere in-between, don’t think you have to choose a high-end gift just because it costs more. Do it because you think that’s the gift the other person will appreciate. If luxury is the route you choose and budget is a concern, narrow your recipient list.
Company Logo and Customization.
To logo or not to logo, that is the question. For many businesses, customized gifts keep the company name in the minds of recipients. When the item is practical and likely to be used every day – such as a calendar, pen, coffee mug, or tote bag – this amounts to free daily advertising. But there’s a tackiness quotient to consider.
We call this the unboxing experience. The unboxing experience triggers emotions and senses when the recipient opens the gift. The packaging, the gift wrap, the ribbon all matter. When done right, it can improve the way the recipient feels about the actual product because first impressions matter.
From Apple Watch and Apple gift cards to Amazon Show, Bose Quiet headphones and Yeti coolers, we saw an array of corporate gift requests come through over the holiday season. On top of brand customization, businesses opted to add extra touches such as personalized gift tags, custom set-up boxes and custom gift wrap to create a memorable unboxing experience for the recipients.
A custom sleeve is the most popular custom option for corporate gifts as they are precisely cut to fit snugly over the original manufacturer packaging. Sleeves are customized using our color printing process and come in various finishes, including matte, satin, UV glass or spot gloss.
Custom gift wrap is individualized with the company logo or artwork. Each piece of gift wrap is precisely cut to the perfect size for the gift, which is hand wrapped and finished with a matching bow.
And finally, custom set-up boxes have become the standard for the ultimate, executive-level gifting experience. Creating a luxurious unboxing experience for a single device or for neatly housing multiple products, each set-up box is custom designed according to the device(s) size and company brand.
Check out a few highlights from our 2018 Corporate Gifting Program:
Remember the cellophane wrapped gift baskets filled with mementos and sweets you used to get every holiday? While they are still around – and still appreciated by many – technology has taken over as the preferred business gift of choice.
Technology spending for the 2018 holiday season is projected to reach a record-setting $96.1B in revenue in the U.S., a year-over-year increase of 3.4 percent, according to the Consumer Technology Association (CTA).
Businesses who choose to give a tech gift are taking it up a notch with customization. Customized tech boosts brand recognition and repeat exposure, among many other benefits. Compared to traditional advertising, corporate gifts showcasing your company brand can be a cost-effective advertising method for your business. Plus, you won’t have to worry about the recipient receiving the same gift twice!
Here at FUSION OF IDEAS, orders for holiday gifting are in full swing. Here are the five most popular tech gifts we are seeing:
Apple iPadPro – The latest iPad Pro, with an all-screen design and Face ID, is currently the most full-featured iPad on the market.
Apple Pencil 2 – To go alongside the new iPad Pro, Apple revamped the Apple Pencil, an effective and accurate tool for handwriting, sketching and illustration.
Beats by Dre – This popular headphone collection comes in several varieties and offers powerful audio performance.
Amazon Echo Show – The new Amazon Echo Show features a vibrant 10.1” HD screen, built-in smart home hub, and improved speakers.
Apple AirPods – Apple AirPods continue to be the most popular tech gift not just for the holidays but all year-round thanks to their instant setup and truly wireless features.