The high-octane action-thriller, John Wick 3, enjoyed a successful opening weekend that far exceeded critics’ expectations. In fact, the movie took the top spot at the box office only 10 days after its release in May.
The cast and crew celebrated as the film was crowned most successful box office entry among the franchise. In addition to the esteem, the actors, producers and film crew received some remarkable gifts. Among them, a high-impact, fully customized tech bundle with the latest Apple devices:
Customized by FUSION OF IDEAS, each product was designed with stunning artwork from the movie exclusively for the recipient. And the movie’s key art pieces were used on the iPad Smart Covers. The vibrant artwork on each device is permanently printed and bonded with UV so it will not fade, chip or scratch.
We also developed a dedicated John Wick 3 application for the iPad that housed posters, clips and images from the movie.
The stunning cinematography of the movie helped deliver the striking images that were used to create this ultra-sleek gift experience. Ultimately, these gifts were presented to the film’s actors, producers and key members of the crew.
Technology is driving change not just in corporations and private businesses, but also in the education sector. Many schools are taking learning outside the classroom with online programs that allow access to educational materials on mobile devices.
Others are using mobile technology as an incentive or form of recognizing students when they complete a program or hit a milestone. When technology is coupled with a marketing strategy that adds the school brand on the devices themselves, it creates visibility for the school and adds a personal touch for the recipient of the device.
Here are a few schools that have strategically used custom-branded technology to offer a unique value proposition.
Harvard Business School
Harvard University’s business school customized two Apple Watch bands in two colors to give as rewards within its online program. The school’s “VERITAS” shield is etched on both sides of the watch band, and the phrase “HBX Live” is etched on one side of the band as well as the back of the watch itself.
The Decorating and Staging Academy
The Decorating and Staging Academy used customized Apple iPad Air tablets to enhance the learning experience for its students. iPads are preloaded with specific industry-related apps and protected with a custom Smart Cover printed with the Academy’s logo for brand recognition. A custom branded sleeve encloses the device to create a one-of-a-kind unboxing experience.
Avenues: The World School
Avenues New York, the first campus of Avenues: The World School in the heart of Manhattan, gives away customized Apple AirPods at special school events. A school that touts bringing together the best of tradition and innovation, it created a design for the branded AirPods that speaks to both the school’s brand and its diversity. The AirPods are used as part of its marketing strategy to garner more brand awareness for the school.
South Kent School
A private boarding school for boys in Connecticut, South Kent School customized Apple Watch bands with its logo and showcased the watches as part of a presentation at a regional event. The logo, etched on bands in the school’s two colors, helped bring more visibility to the school.
In Vegas, playing casino games has its perks. Besides the potential of winning cold, hard cash, members of players clubs get free hotel stays, discounted meals, concert tickets, golf rounds, among other rewards. And when it comes to tournaments and casino events, there are even more benefits just for playing.
A number of Vegas casinos have included customized tech gadgets as part of the benefits for participating in a special event. These giveaways serve as reminders of the event after the players have left the casino floor.
Here are a few that FUSION OF IDEAS got to work with:
Amazon Echo smart speakers customized for Park MGM’s special event
The 2018-19 NBA season is in full swing. We are reminded of a project we did last season with professional basketball player, Trevor Ariza, that blended our proprietary color printing process with a hot Apple accessory. The outcome was a sincere gesture of team camaraderie.
Ariza, who was playing for the Houston Rockets, recognizes that true team chemistry is built both on and off the court. As a gesture of appreciation, respect and genuine friendship, Ariza wanted to give a memorable gift to his then-Rockets teammates. The team frequently used Apple AirPods during practice for motivation and focus, and they are noise-canceling and sleek in design. It was clear that the popular wireless earbuds would make the perfect gift.
To make it even more personal, Ariza worked with FUSION OF IDEAS to customize 15 sets of AirPods, one for each of his teammates. Each AirPods charging case was customized with the Rockets’ logo, the player’s last name and number, all in the Rockets’ vibrant red colorway. The result? A unique, personal gift that is symbolic of the team chemistry and skill, leading the Rockets to a victorious season that year.