Apple Craze: 2021 Fall Releases

Apple hosted two events this fall, which featured updates on its most popular devices. From the powerful iPad mini to the release of the colorful HomePod mini, Apple has inspired us to maximize the use of our customization solutions to create immersive brand experiences.

Take a peek at what’s coming:

Apple AirPods (3rd Generation)
Apple AirPods (3rd Generation)
Apple HomePod mini
Apple HomePod mini
Apple iPhone 13 & 13 Pro
Apple iPhone 13 & 13 Pro 
Apple Watch Series 7
Apple Watch Series 7
14" & 16" MacBook Pro
14″ & 16″ MacBook Pro
Apple iPad
Apple iPad
Apple iPad mini
Apple iPad mini

Contact us today to learn more about these tech products and how we can personalize them for your gifting needs.

Honor Students Surprised With Customized Apple AirPods at Their Doorsteps

Ahead of a special virtual event for the Golden Key Oxford Saïd 2021 Program, participants received a pleasant surprise at their doorsteps – a pair of customized Apple AirPods Pro. 

Meltwater, a global leader in the media and social intelligence market, and Golden Key International Honour Society, a non-profit, international academic honors organization, partnered to deliver custom-branded Apple AirPods Pro to recognize nearly 100 students across 10 states and 17 countries. 

“The branding of our event swag built the excitement for the program and made it that much more special,” said Courtney P. at Meltwater. “Participants were more engaged in the program because the experience of receiving the swag paved the way.”

Each set of AirPods Pro was personalized with the Meltwater logo on the device case and earbud stems. Its teal logo was directly printed on the device to create a long-tasting brand experience that is polished yet impactful. 

The earbuds are then wrapped in custom packaging that included a custom-designed device sleeve that snugly fits over the OEM box and customized gift wrap with the Meltwater and Golden Key logos. Packages were sent to each domestic and international recipient.

Courtney adds, “We’ve done some great swag throughout the years and this was among the best!”

Thank you, Meltwater and Golden Key, for allowing us to create this brand experience for the Golden Key Oxford Saïd 2021 Program. To learn how FUSION OF IDEAS can create brand experiences for your business or organization, visit fusionofideas.com/getstarted.

2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

Our 2020 Corporate Gift Guide is Here!

As we enter the last quarter of 2020, business leaders may be reflecting on the past year and thinking of ways to express gratitude for relationships that have sustained them. The holidays are golden opportunities for businesses to creatively demonstrate their appreciation to employees and customers through corporate gifting

We believe in the power of a meaningful and thoughtful gift. A gift to a client or employee that appears to be purchased last-minute or as an after-thought can be set aside or quickly forgotten. But a premium gift that is personalized with artwork and a personal greeting, and set inside a beautifully crafted package, is one worth giving.

This is why we put together our 2020 Corporate Gift Guide. We gathered this year’s hottest and most popular tech devices and accessories and put them into one easy-to-view catalog. We believe in creating memorable gifting experiences and want to inspire you to think bigger and gift better this holiday season. 

In addition to hardware customization and personalization, we create memorable unboxing experiences through custom packaging and customized insert cards. Individual shipping is also available to bring the gift right to the recipient’s doorstep. 

Highlights from this year’s gift guide include:

PhoneSoap3 Smartphone UV Sanitizer

PhoneSoap3 Smartphone UV Sanitizer

Powerbeats High-Performance Wireless Earphones by Beats

Powerbeats High-Performance Wireless Earphones by Beats

LumeCube Video Conference Lighting

LumeCube Video Conference Lighting

DJI Osmo Mobile3 Gimbal

DJI Osmo Mobile3 Gimbal

Download the complete gift guide and see other innovative ideas at www.fusionofideas.com/gifting. As always, we offer complimentary digital renderings that show what your company logo or artwork looks like on the device(s) of your choice. Let FUSION OF IDEAS help you finish the year on a high note with a memorable gifting program.

Corporate Gifting for the 2020 Holiday Season

As the 2020 holiday season approaches, companies may be thinking about how they will be connecting and showing appreciation to employees and clients in meaningful ways.

Large celebrations and holiday events have become challenging due to the pandemic. And some of the more traditional holiday gifts may not fit the bill. 

One way of giving employees recognition and showing customer appreciation is a premium gift that is timeless, meaningful and practical. 

The benefit of a good gift

When you think of the last time you received a gift you loved, you probably gleamed with excitement. You couldn’t wait to show or share it with others. If it was an item you can wear or use, you probably took the product out to try it on or use it. You felt appreciated, thought of, and most importantly, special.

Conversely, as the person giving the gift, there is a great sense of satisfaction when you see the expression on the face of someone you’ve given a great gift to. The way that the recipient reacts to your gift reinforces the appreciation you intended to give.

When it comes to business gifts, the product(s) you choose for your corporate gifting strategy represents how you want your company to be perceived. According to a 2019 Business Gift Satisfaction Survey by Knack, corporate gifts can support – or hurt – business growth. Specifically, 57 percent of respondents in the survey said that “gifts can impact their opinion of a business both positively and negatively.” 

The benefit of a good gift is the value it brings, to the recipient and to the relationship. It strengthens the relationship between the gifter and the recipient, as it demonstrates thoughtfulness and the importance of the relationship to the gifter.

The value in a tech gift

Tech products are no longer just for gadget geeks. Technology has become a part of our everyday lives, at work, at home and in school. Furthermore, tech accessories – such as wireless chargers, phone accessories and speakers – are just as popular since they power and enhance the many devices we use.

The value for companies in choosing technology as a gift is that it is practical and it can be used year-round. Tech products are the new go-to corporate gifts with more employees working from home and relying on technology for work and home.

What matters are the details

The first thing your recipient sees when receiving your gift isn’t the gift itself; it’s the wrapping. A  great gift deserves a  great presentation. Thoughtful gifters pay attention to details, including how their gifts are wrapped. The unboxing experience creates the first impression and it is just as important as the gift itself.

Another detail not to be overlooked is personalization. Personalization comes in different forms – a handwritten note, a personalized tag to the recipient or even customized packaging. These details are all important in creating the overall gifting experience.

Consumers gravitate toward brands they associate with positive emotions and memories. When they have a positive experience, consumers develop a deeper connection with the brand, which helps to increase brand credibility, loyalty and value. 

At the end of the day, gifting is an opportunity to let a person know you have thought about them and how much you appreciate them. The practice of thoughtful giving offers a wealth of benefits, particularly when it is practical and personal.