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How This Top Ad Agency Builds Lasting Client Relationships

Advertising company Casual Precision has seen the value of saying thanks to its clients through thoughtful and impactful gifts. 

Over the past few years, the marketers at Casual Precision have elevated their client appreciation gifts by giving custom-branded premium technology. Some of their most well-received gifts include premium audio and tech accessories, such as Apple AirPods, Apple Watch, Bose Frames, reMarkable tablets and Apple AirPods Max.

Creating Unboxing Experiences to Show Value

Casual Precision goes beyond just purchasing the gift and sending it to the recipient. 

The company takes the extra step to create a memorable unboxing experience that creates a “wow” factor when the gift is opened. This is done through customized packaging and a catchy, personalized message when the package is opened. On the gift itself, Casual Precision works with FUSION OF IDEAS’ creative team to add custom artwork using laser etch or direct print.

“As an advertising agency, we know the importance of branding,” said Brett Charest, founder at Casual Precision. “…Unique personalization for client gifts really showcases our ability to brand well. We want [our clients] to know that not only do we value their company’s brand, but we value them as individuals.”

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Casual Precision prints company artwork to give uniqueness to its client gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.

Branding Company Devices for Security and Personality

Casual Precision also has recently taken on customizing its company-owned devices to standardize and track its technology. 

“The ability to logo and number our company-owned devices for our employees has really streamlined the tracking and visibility of who has certain devices,” said Brett. “This has been a tremendous help while our company has been working remote over the last few years, easily documenting which items have been issued on a very visible level.”

The company’s mobile devices and laptops are outfitted with the company logo and tracking numbers permanently printed or etched on the devices.

Brett added, “Plus, I love seeing our employees wearing or using our branded devices on client and internal calls. It’s a constant reminder of how far we have come in a short period of time as a company.”

Casual Precision employees are proud to represent the company with their branded technology.
Casual Precision employees are proud to represent the company with their branded technology.

 

Casual Precision is just one example of how a business can shape and enhance its brand recognition by leveraging the use of customization on an everyday product like technology. 

For more information about FUSION OF IDEAS’ brand experiences, visit fusionofideas.com/brand.

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Survival Guide for the Last-Minute Gifter

Last-minute gifting? You are not alone. 

The good news is, finding a last-minute gift is easier than ever thanks to next-day shipping, streaming services, and subscription boxes.

When it comes to last-minute gifts, there are still ways to make the recipient feel special and unique through personalization and creating experiences. So before you go online and grab the quickest gift you can find, here are some tips to consider.

Think Outside the (Gift) Box

Gift cards give the recipient the freedom to choose what they want. If you go this route, you can still make the gift card personal. You don’t have to present it as-is from the grocery store stand.

Using a thin vinyl wrap, FUSION OF IDEAS’ StealthArmor branding solution allows you to personalize the front of the gift card with your company name or a unique design.

FUSION OF IDEAS' StealthArmor branding solutions help make gift cards personal and fun for your recipient.
FUSION OF IDEAS’ StealthArmor branding solution helps make gift cards personal and fun for your recipient.

 

Consider a Charitable Donation

What if a “perfect gift” does not depend on stocked store shelves or online warehouse supplies? 

A new study this year found that 59 percent of Americans would rather receive a donation to charity in their name than a gift for themselves this year. Contributing to a charitable organization can be personal, especially if it is a cause that the recipient cares about. Particularly after another challenging year, many are seeing the importance of supporting our communities and each other. 

Make it a Gift for the New Year

Make your gift one that rings in the New Year. It takes the pressure off the busyness of the holidays – for both the giver and the recipient – and sets a positive tone for the year ahead. 

Choose a gift like premium technology that is a year-round favorite and can be given at any time. 

A gift to welcome in the New Year creates excitement and anticipation for the year ahead.
A gift to welcome in the New Year creates excitement and anticipation for the upcoming year ahead.
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Creating a Buzz with Customized Corporate Gifts

Through giving gifts of personalization, OpenJar Concepts, a Southern California-based hybrid marketing agency, has created a buzz among its clients and employees. 

It all began when the company one year, received a custom-branded holiday gift. The OpenJar team was inspired to give something customized and personal using its own logo and a catchy slogan. That year, OpenJar sought to give customized Beats Studio3 headphones as gifts to employees, each wrapped with custom gift wrap. 

“We are a full-service advertising agency, passionate about branding,” said OpenJar Concepts CEO Adam Warren. “We have come to enjoy the idea of branding products that live with our clients for long periods of time. It is tough to beat that kind of awareness.”

That same year was also OpenJar’s eighth anniversary. As a token of appreciation to its top clients on the milestone, the company distributed personalized Apple HomePod speakers and Apple AirPods as customer appreciation gifts.

Warren added, “FUSION OF IDEAS is an amazing way to help make our brand personal.  Our clients were so impressed by the customized holiday gifts we mailed out, that we have continued to utilize FUSION OF IDEAS to expand our catalog of gift items.”

The feedback from clients and employees sparked OpenJar’s plan to continue to give personalized, premium technology as part of their corporate gifting program. From smartwatches to even iPads, the company has since made quite a buzz through thoughtful gift-giving.

“I plan on using FUSION OF IDEAS every year to show appreciation to our clients for the business we have done together,” said Warren.

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Apple Watch Digital Personalization

Apple Watch has become to many, a business partner, a communications partner, a fitness partner and sometimes, a lifeline accessory, that is worn on your wrist. 

The latest Apple Watch 7 has made its way to become a top high-tech gift due to its beautiful design and cutting-edge capabilities. 

FUSION OF IDEAS takes this gifting opportunity to the next level by making Apple Watch truly unique with hardware customization and digital personalization. 

Hardware customization 

An immersive brand experience starts with permanent branding using laser etching on the Watch band and/or casing, and direct color print on the Watch charger.

Digital personalization

The digital personalization experience allows for businesses to showcase their brand and messaging using the recipient’s phone and watch.

Click on the video below to see how the digital wallpaper works.

Creating an immersive brand experience with MTV’s iconic Moonman

Recently, Best Buy for Business and FUSION OF IDEAS helped media conglomerate, Viacom, create a memorable gifting experience for its MTV team.

The solution was a fully immersive gift experience using Apple Watch that included:

  • Customized Watch band using the station’s iconic logo
  • Digital experience with a welcome video and invitation to download customized digital wallpaper for the Watch

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2021 Holiday Gift Guide

This holiday season, let us help you create a memorable unboxing experience for all your corporate gifting needs: 

  • Hardware Customization – Make your gift unique through personalization. Our direct UV color print, laser etching and StealthArmor solutions customize your gift by adding the recipient’s name, your company logo or artwork directly on the device.

  • Digital Personalization – Customize the user’s experience of a new smartwatch or tablet, such as Apple Watch, iPad or iPad mini, with custom wallpaper or other digital content.

  • Custom Packaging & Gift Wrap – Create a memorable gift with custom packaging, device sleeves, insert tags, custom boxes and even gift wrap.

  • Kitting & Shipping – Kit multiple items together in one package and have them shipped to one or multiple locations.

2021 holiday gift guide

Inside, we feature the latest premium technology products that FUSION OF IDEAS can personalize, kit and ship directly to your gift recipients.