Perfecting the Unboxing Experience

We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.

What is “unboxing”?  

‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.

Why does it matter to businesses?

For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.

People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.

What does it take to create a memorable unboxing experience?

  • Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.

For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.

Custom box created for Apple iPad with a custom designed device sleeve
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
  • Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
Personal note from sender included with a gift card.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
  • Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Custom branded Apple iPad Mini and smart cover, and customized device sleeve
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.

When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.

Customizing Speakers and Accessories is Our Jam

Customized Google Home Mini

Summer means longer days and warmer weather, which leads to some of our favorite things: outdoor gatherings, summer barbeques and festivities.

If you’re thinking about the perfect employee gift or an upgrade to your office wireless accessories, consider a smart speaker, which can be used for many occasions. According to a new Global Info Research study, the worldwide market for wireless smart speakers is expected to reach over 500 million units by 2024.

In today’s connected world, there is a rising demand for smart devices, including smart wireless speakers. FUSION OF IDEAS’ device customization service delivers high-impact brand experiences for all mobile devices and accessories.

From Apple HomePod to the UE Wonderboom, we offer personalized solutions for any mobile device or accessory. We utilize a proprietary UV printing process, which allows for permanent, full-color printing on any raw material. For a semi-permanent alternative, our StealthArmor protective film is heat bonded and precisely fitted to maintain the thin lines of the device while offering the same style and protection.

For more information on how we can create a custom brand experience for your company, visit fusionofideas.com/branding.

Eye-catching JBL Xtreme bluetooth speakers customized for Horsepower Site Services
Eye-catching JBL Xtreme bluetooth speakers customized for Horsepower Site Services
Custom Apple HomePod for Golf Channel
Custom Apple HomePod for Golf Channel
The ever-popular UE Boom 2 customized for General Catalyst
The ever-popular UE Boom 2 customized for General Catalyst
Coalfire customized the Amazon Echo and Echo Dot for company use
Coalfire customized the Amazon Echo and Echo Dot for company use
Custom branded Google Home for Charlotte Hornets
Custom branded Google Home for Charlotte Hornets
Customized JBL Clip 3 speakers for FX Networks
Customized JBL Clip 3 speakers for FX Networks

Understanding Our App Development Process

Mobile applications are fundamentally transforming the way businesses are run. An effective mobile app can improve productivity and create efficiencies in your current operations. If you are thinking about building an app and figuring out how to get started is slowing down your decision, here’s some insight into our development process that might help.

With more than 300 applications under our belt, we work with businesses to develop custom mobile software solutions that are tailored to their specific needs. From simple systems to fully integrated software, our expertise lies in creating software customized for your business needs. All of our development is done in-house at the FUSION OF IDEAS headquarters in Orange County, Calif.

Check out this short video on the rigorous process we follow to ensure we deliver a build that meets your business and end users’ needs.